Publications

12 Apr 2022
News

Swiping Right: How Data Helped This Online Dating Site Make More Matches

24 May 2018
News

Distance Still Matters in Business, Despite the Internet

September 2020 (Revised December 2020)
Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details

Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Fossey's 18-year study of mountain gorillas in Rwanda, for one—filling in the empty spots on the world's map as it went along. But when Fahey arrived to head the National Geographic Ventures unit in 1996, the institution was in decline. Decision-making was slow and... View Details

Keywords: by Sean Silverthorne; Publishing

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

The High Line redevelopment in winter, New York City. sx70 A new study of gentrification shows that the addition of a coffee shop or restaurant in your neighborhood could be an early indicator that housing prices are about to spike. The research also casts some doubt... View Details

Keywords: by Dina Gerdeman

25 Aug 2015
News

HBX Launches HBX Live – Harvard Business School’s Virtual Classroom

10 Jan 2024
Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

of services. "Some of these are point-of-sale situations where we didn’t traditionally think about tipping 15 percent." “In many establishments, we’re now moving to digital payment systems such as Toast that ask you each time you purchase... View Details

Keywords: by Anna Lamb, Harvard Gazette

Jacob M. Cook

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

Felix Oberholzer-Gee

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

Keywords: media; professional services; manufacturing; advertising

Leila Doumi

Leila Doumi is a PhD Candidate in the Strategy Unit and an affiliate of the Digital Data and Design (D^3) Institute at Harvard. She conducts research on technology adoption, corporate strategy, and the future of work with a focus... View Details

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details