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  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • November 1993 (Revised April 2007)
  • Case

Continental Airlines--1992 (Abridged)

By: Stuart C. Gilson
The CEO is preparing a recommendation to the board regarding several potential outside investments in the company, which is currently operating in bankruptcy. In making his decision, the CEO has to consider various financial and strategic factors, including possible... View Details
Keywords: Capital Structure; Cash Flow; Cost of Capital; Insolvency and Bankruptcy; Investment; Taxation; Risk and Uncertainty; Valuation; Aerospace Industry; United States
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  • 13 Nov 2012
  • First Look

First Look: November 13

ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in research and development (R&D) can have quite divergent, but predictably divergent, future paths. Our... View Details
Keywords: Sean Silverthorne
  • December 2024 (Revised January 2025)
  • Case

Balancing Returns and Responsibilities at Raya Partners

By: Arthur Segel, Ephraim Mernick, Derek C. M. van Bever and Olivia Barba
Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details
Keywords: Factories, Labs, and Plants; Communication Strategy; Private Equity; Job Cuts and Outsourcing; Corporate Social Responsibility and Impact; Environmental Sustainability; Values and Beliefs; Financial Services Industry; Manufacturing Industry; Mexico; Vermont
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  • 24 Sep 2013
  • First Look

First Look: September 24

and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The... View Details
Keywords: Sean Silverthorne

    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • January 2018 (Revised May 2019)
    • Case

    Adeo Health Science: Turning a Product into a Brand

    By: Elizabeth A. Keenan and Jill Avery
    For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
    Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America
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    • March 2021
    • Case

    Sky Deutschland - Bidding for Sports Rights (A)

    By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
    Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
    Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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    • July 2017 (Revised July 2024)
    • Course Overview Note

    Public Entrepreneurship

    By: Mitchell Weiss
    This course is rooted in the belief that there is a large opportunity for creating value and solving large public problems if there are more inventors and builders inside government and more inventors and builders outside government, building for it. The course was... View Details
    Keywords: Public Entrepreneurship; Innovation; Public Sector; Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Business and Government Relations
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    • February 2003 (Revised August 2004)
    • Case

    Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox

    By: Jeffrey T. Polzer and Alison Berkley Wagonfeld
    Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project.... View Details
    Keywords: Groups and Teams; Decision Making; Power and Influence; Geographic Location; Problems and Challenges; Leadership; California; Mexico; Austria
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    • Research Summary

    The Talent at the Table: Business Expertise and Share Ownership in Fortune 500 Boardrooms

    This paper examines the relationship between corporate value and "vestige" directors, defined as directors who own sizeable shareholdings but lack salient business experience relative to their peers on Fortune 500 boards.  These people come to serve on... View Details
    • March 2021
    • Supplement

    Sky Deutschland - Bidding for Sports Rights (B)

    By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
    Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
    Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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    • January 2010 (Revised March 2013)
    • Case

    foursquare

    By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
    Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a... View Details
    Keywords: Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States
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    • October 2007
    • Case

    Colgate Max Fresh: Global Brand Roll-Out

    By: John A. Quelch
    In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
    Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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    • 27 Feb 2017
    • Research & Ideas

    Reputation is Vital to Survival in Turbulent Markets

    companies to compete. The reality is much different in developing economies, where the rule of law might be poorly enforced, social anarchy flourishes, or the military runs the government. So, it is quite remarkable when entrepreneurs in... View Details
    Keywords: by Sean Silverthorne
    • March 2021
    • Supplement

    Sky Deutschland Analysis: Results

    By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
    Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
    Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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    • 2010
    • Working Paper

    The Empire Struck Back: The Mexican Oil Expropriation of 1938 Reconsidered

    By: Noel Maurer
    The Mexican expropriation of 1938 was the first large-scale non-Communist expropriation of foreign-owned natural resource assets. The literature generally makes three assertions: the U.S. government did not fully back the companies, Mexico did not fully compensate them... View Details
    Keywords: Non-Renewable Energy; Governance Controls; Business History; Ownership; Business and Government Relations; Natural Environment; Energy Industry; Mexico; United States
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    • June 2000 (Revised July 2000)
    • Case

    ORIX KK

    By: Malcolm S. Salter and Andrew Eggers
    Describes the challenges facing a Japanese financial services company as it attempts to maintain its ability to attract and retain talented employees. The CEO's ideas of corporate governance and evidence from the competitive labor environment suggest the need for more... View Details
    Keywords: Corporate Governance; Compensation and Benefits; Motivation and Incentives; Management Analysis, Tools, and Techniques; Geographic Location; Financial Services Industry; Japan
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    • February 1992 (Revised April 1993)
    • Case

    Acid Rain: The Southern Co. (A)

    By: Forest L. Reinhardt
    The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and... View Details
    Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Financial Management; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Utilities Industry; Energy Industry; United States
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