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January 2022
Case

Fueling a Cleaner Future: ACWA Power and Green Hydrogen

By: Dennis Yao and Alpana Thapar

In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details

Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa

December 2014 (Revised November 2023)
Case

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa C. Mazzanti

Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details

Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Education Industry

June 12, 2023
Article

How AI Will Accelerate the Circular Economy

By: Shirley Lu and George Serafeim

Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high... View Details

Keywords: Recycling; Materials Management; Innovation and Management; Technological Innovation; Climate Change; Environmental Sustainability; AI and Machine Learning; Operations; Industrial Products Industry; Consumer Products Industry; Technology Industry

January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention

January 1991 (Revised March 1996)
Case

Profiling at National Mutual (A)

This case series describes a company grappling with organizational change through information technology. National Mutual Life Association vies for Australian insurance industry leadership with its long-time competitor. It has purchased an expert system called Client... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Insurance Industry; Australia

October 2023 (Revised March 2024)
Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda

November 2019
Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry

October 2018
Case

Zenefits Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

In early 2018, the time seemed right for Zenefits investor and director Lars Dalgaard to reflect on whether Zenefits had the right board of directors to shepherd the company through its next stages of growth. For the company whose name combined the words “benefits,”... View Details

Keywords: Ethics; Business Model; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Entrepreneurship; Human Resources; Leadership; Risk Management; Venture Capital; Technology Industry; Telecommunications Industry; Information Technology Industry; United States; California

2012
Working Paper

No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee

One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details

Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy

Research Summary

Institutions and Firm Strategy at the Bottom of the Pyramid: The Case of Business Formalization in Vietnam

In this paper, written together with Edmund Malesky (UCSD), we test a series of hypotheses about how institutions shape a strategic decision of significant importance to the evolution of inclusive markets: registration as companies by previously informal businesses at... View Details

April 2005 (Revised November 2005)
Case

Tata Consultancy Services Iberoamerica

By: Michael Chu and Gustavo Herrero

To launch its Latin American operations, the Indian IT giant Tata Consultancy Services recruits a seasoned executive who becomes the only non-Indian member of senior management. Reviews the start-up operations, from the site selection to staffing and training, the... View Details

Keywords: Business Startups; Developing Countries and Economies; Initial Public Offering; Investment; Globalization; Human Resources; Selection and Staffing; Management Teams; Emerging Markets; Problems and Challenges; Consulting Industry; Latin America

1994
Book

The Making of Global Enterprises

This volume presents new insights on the history of international business. Two main themes are addressed: how and when has global business developed over the last century? and what has been its impact on host economies? The volume includes a pioneering study by Mira... View Details

Keywords: Economic History; Business Subsidiaries; Economy; Trade; Globalized Firms and Management; Information Technology

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

Public Accountants. Yet women make up less than 20 percent of partners in accounting firms. To address the stubborn gender gap, a growing number of companies have adopted formal sponsorship programs, in which a seasoned manager officially... View Details

Keywords: by Carmen Nobel

May 2011 (Revised March 2012)
Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor

InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details

Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

March 2007 (Revised May 2012)
Case

PRG-Schultz International

By: Paul W. Marshall and James Weber

PRG-Schultz will run out of cash within a couple of months unless the new CEO can reduce costs and restructure the company's debt. PRG was the dominant market leader in the audit recovery industry. The industry consisted of firms which employed accounting professionals... View Details

Keywords: History; Organizational Change and Adaptation; Leadership; Restructuring; Cost Management; Insolvency and Bankruptcy; Borrowing and Debt; Accounting Audits; Accounting Industry

January 1993 (Revised April 1995)
Case

Fog of Business, The

In the mid-1980s, the Holland Sweetener Co. (HSC) was facing the decision whether to enter the European and Canadian aspartame markets, following the ending of NutraSweet's patents there. A major question facing HSC was whether NutraSweet would respond to entry in an... View Details

Keywords: Risk and Uncertainty; Patents; Competition; Market Entry and Exit; Food and Beverage Industry; Canada; United States; Europe

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The company... View Details

Keywords: by Danielle Kost; Travel; Tourism

March 2017 (Revised July 2019)
Case

Interline Brands: Don't Stop Believing

By: Nori Gerardo Lietz and Ricardo Andrade

Interline Brands, a leading distributor of residential housing maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management... View Details

Keywords: Private Equity Exit; Consumer Goods; IPO; Private Equity; Initial Public Offering; Decision Choices and Conditions

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