Publications

February 2007
Case

Behavioral Finance at JP Morgan

By: Malcolm P. Baker and Aldo Sesia

Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details

Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe

09 Feb 2010
First Look

First Look: Feb. 9

"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely altruistic. Download the paper from SSRN... View Details

Keywords: Martha Lagace

Web

Advisory Board - Entrepreneurship

Good, a pioneering consulting firm focused on customer experience and strategy. Phil also co-authored "Customers Included", the book widely praised by CEOs, venture capitalists and entrepreneurs for its practical and passionate View Details

Web

Online Business Strategy Course | HBS Online

Certificate of Specialization Prove your mastery of strategy Earn by: completing any three courses within this subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 6 Modules, 30-35 Hours Download full syllabus 7-8 hrs Module 1... View Details

March 2022 (Revised August 2022)
Case

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez

LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details

Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

modeling financial returns of customer DERs, such as behind-the-meter batteries and smart thermostats. Dennis' role prior to HBS was a Strategy Manger, Global Operations at Google. Nabig Chaudhry (MBA 2024, Section J), Summer Internship:... View Details

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

perspective of collaboration. But this becomes a delicate balance between anti-competitive legal territory and the benefits of the collective development of standards and crystallization of emerging demand signals, all paving the way for smart regulation. This session... View Details

Web

For Alumni - Entrepreneurship

stories about fellow alumni. Read more Insights Get insights and news from trusted sources for any company stage on topics ranging from customer acquisition & development to legal issues and startup failure. Read more Initiatives View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

address concerns, and ultimately get everyone back on the same track to achieve team goals. Team leaders should focus their relaunch in four key areas. Revisit your shared purpose. A relaunch ensures that every team member understands and... View Details

Keywords: by Sean Silverthorne

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence By: Halevy, Nir, Eliran Halali, and Julian Zlatev Abstract— Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore... View Details

Keywords: Dina Gerdeman

04 May 2010
First Look

First Look: May 4

entrepreneurs who are building new ventures. In 2005, the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, Mobile and RFID technologies) and... View Details

Keywords: Martha Lagace

17 Nov 2015
First Look

November 17, 2015

prowess, productivity, and ultimately prosperity. This chapter describes recent work in economics and management scholarship on how firms grow, with specific focus on questions surrounding the types of innovations that large and small... View Details

Keywords: Sean Silverthorne

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details