Publications

September 2015 (Revised February 2020)
Case

Managing Consumer Touchpoints at Nissan Japan

By: Thales Teixeira, Nobuo Sato and Akiko Kanno

In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details

Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan

June 2006 (Revised March 2007)
Case

Jack Carlisle, CIO

An experienced CIO hired to professionalize IT in a growing financial services firm struggles with the turmoil that follows sudden replacement of the company's CEO. Jack Carlisle must assess the changes, both actual and prospective, in an environment in which IT has... View Details

Keywords: Change Management; Information Technology; Personal Development and Career; Management Teams; Financial Services Industry

08 Apr 2013
News

Career Vs. Family: A Continual Struggle For HBS Alumnae

2022
Case

Can Salesforce Compete in the Carbon Accounting Market?

By: Andrew J. Hoffman

This case describes Salesforce's development of Sustainability Cloud, a suite of software tools built to help companies measure, track, and report carbon emissions and other sustainability metrics. The goal of this case is to provide students with a background and... View Details

Keywords: Environmental Accounting; Corporate Social Responsibility and Impact; Corporate Accountability; Applications and Software

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

2003
Book

The Monied Metropolis: New York City and the Consolidation of the American Bourgeoisie, 1850–1896

By: Sven Beckert

This book, first published in 2001, is a comprehensive history of the most powerful group in the nineteenth-century United States: New York City's economic elite. This small and diverse group of Americans accumulated unprecedented economic, social, and political power,... View Details

Keywords: Literacy; Income; Identity; Culture; Economics; Power and Influence

October 1995
Case

Singapore TradeNet: Beyond TradeNet to the Intelligent Island

By: Lynda M. Applegate, John L. King and Soon-Siong Neo

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore

January 2013 (Revised March 2022)
Case

The Origins and Development of Silicon Valley

By: Tom Nicholas and James Lee

On October 1, 1891, as Senator Leland Stanford cut the ribbon at the ceremony gifting 8,000-acres of his Palo Alto, California, stock farm to a new, 559-student university bearing his name and seeking to produce "useful" in addition to "cultured" graduates, the... View Details

Keywords: Silicon Valley; History; Entrepreneurship; Technological Innovation; United States

Article

(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior

By: Deepak Malhotra

Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details

Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols

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February 2007 (Revised November 2007)
Case

Latvia: Economic Strategy after EU Accession

By: Michael E. Porter and Christian H.M. Ketels

Describes the economic development of Latvia, a small eastern European country on the shores of the Baltic Sea, from regaining independence in 1991 to European Union (EU) accession in 2004 and is set on May 1st, 2004, the day Latvia became an EU member. Latvia had... View Details

Keywords: Developing Countries and Economies; Economic Growth; Policy; Business and Government Relations; European Union; Latvia

June 2001 (Revised March 2003)
Case

Alibris (B)

Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details

Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry

09 May 2017
News

If You Were Lorde’s Manager What Would You Do?

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

Summer 2020
Article

Accelerating Innovation Through a Network of Ecosystems: What Companies Can Learn from One of the World's Largest Networks of Accelerator Labs

By: Elizabeth J. Altman and Frank Nagle

A United Nations agency with a sweeping mission and sprawling global presence may not appear to be the most likely place where companies can learn new techniques for accelerating innovation — but appearances can be deceiving. The United Nations Development Programme... View Details

Keywords: Accelerator Labs; Business Ecosystems; Networks; Innovation and Invention