Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (4,283) Arrow Down
Filter Results: (4,283) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,283)
    • People  (8)
    • News  (811)
    • Research  (2,917)
    • Events  (13)
    • Multimedia  (12)
  • Faculty Publications  (1,767)

Show Results For

  • All HBS Web  (4,283)
    • People  (8)
    • News  (811)
    • Research  (2,917)
    • Events  (13)
    • Multimedia  (12)
  • Faculty Publications  (1,767)
← Page 44 of 4,283 Results →
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Citation
Educators
Purchase
Related
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

cannabis federally would shrink the illicit market and help the legal market grow, within the ambit of regulations and informed by research, thereby also generating tax revenue. What is popular is not always... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
  • 09 Aug 2016
  • Working Paper Summaries

Shareholder Activism on Sustainability Issues

Keywords: by Jody Grewal, George Serafeim, and Aaron Yoon

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games

      Kyle Schirmann

      Kyle Schirmann is a doctoral student in the Strategy unit at Harvard Business School. His primary interests are science-based innovation in the Global South and the creative and cultural industries. Before joining HBS, Kyle worked as a software engineer at Bloomberg... View Details
      Keywords: arts; biotechnology; electronics; entertainment; high technology; music; internet
      • March 2019 (Revised June 2021)
      • Case

      HelloSelf: Foundation

      By: John R. Wells and Benjamin Weinstock
      On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
      Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
      Citation
      Educators
      Purchase
      Related
      Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
      • February 2018 (Revised August 2018)
      • Case

      OpenInvest

      By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
      Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
      Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
      Citation
      Educators
      Purchase
      Related
      Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
      • 21 Jul 2022
      • Research & Ideas

      Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

      The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,” one of the most visible... View Details
      Keywords: by Rachel Layne; Financial Services
      • 2010
      • Working Paper

      Regulating for Legitimacy: Consumer Credit Access in France and America

      By: J. Gunnar Trumbull
      Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
      Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
      Citation
      Read Now
      Related
      Trumbull, J. Gunnar. "Regulating for Legitimacy: Consumer Credit Access in France and America." Harvard Business School Working Paper, No. 11-047, November 2010.
      • 07 Apr 2020
      • Research & Ideas

      What Customers Need to Hear from You During the COVID Crisis

      the brand logo’s “M” apart to signal social distancing. "Nearly a quarter of brands have gone dark, pausing all of their paid marketing communications for the first and second quarter of the year."... View Details
      Keywords: by Jill Avery and Richard Edelman
      • November 1999
      • Case

      Long-Term Capital Management, L.P. (A)

      By: Andre F. Perold
      Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
      Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
      Citation
      Educators
      Purchase
      Related
      Perold, Andre F. "Long-Term Capital Management, L.P. (A)." Harvard Business School Case 200-007, November 1999.
      • 04 Jun 2012
      • News

      What is 'Creating Shared Value'?

      • 05 Apr 2011
      • First Look

      First Look: April 5

      Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details
      Keywords: Sean Silverthorne
      • June 2016
      • Case

      Publicis Groupe 2016: Maurice and the Millennials

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details
      Keywords: Managing Change; Transformations; Digital; Millennials; Change; Innovation; Acquisitions; Merger; Culture; Advertising Agency; Reorganization; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Management Succession; Marketing; Mergers and Acquisitions; Transformation; Innovation and Invention; Digital Marketing; Advertising Industry
      Citation
      Educators
      Purchase
      Related
      Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
      • September 2010 (Revised April 2012)
      • Case

      Better World Books

      By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
      Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
      Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry
      Citation
      Educators
      Purchase
      Related
      Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
      Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
      Citation
      Educators
      Purchase
      Related
      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • May 9, 2024
      • Article

      Business Education Is Broken: Here Are Strategies to Fix It

      By: Andrew J. Hoffman
      Business schools have lost their way. Students are schooled in a system that, having raised the standard of living for millions of people over centuries, is now facing systemic failures in both the environmental and social domains—failures that market forces cause and,... View Details
      Keywords: Education Reform; Business And Society; Climate Change; Equality and Inequality; Environmental Sustainability; Business Education
      Citation
      Read Now
      Related
      Hoffman, Andrew J. "Business Education Is Broken: Here Are Strategies to Fix It." Inspiring Minds (May 9, 2024).
      • 29 Aug 2017
      • First Look

      First Look at New Research and Ideas, August 29

      Documenting the actual levels of inequality within and across countries is generally considered a critical input to the design of economic and social policy (7–10); we suggest that assessing laypeople’s understanding of those levels, and... View Details
      Keywords: Sean Silverthorne
      • November 2018 (Revised January 2022)
      • Case

      JUUL and the Vaping Revolution

      By: Michael W. Toffel, John Masko and Sarah Mehta
      In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
      Citation
      Educators
      Purchase
      Related
      Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
      • 08 Mar 2012
      • Working Paper Summaries

      Customer-Driven Misconduct: How Competition Corrupts Business Practices

      Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto
      • ←
      • 44
      • 45
      • …
      • 214
      • 215
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.