Publications

14 Oct 2020
News

Sewn with Love

In the midst of a global pandemic and widespread protests against racial injustice, the fashion industry can seem pretty frivolous. Fashion-industry leader Kikka Hanazawa (MBA... View Details

Keywords: Maureen Harmon

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

length every time. And although art-based processes realize the full capabilities of talented workers and can benefit from great worker talent, by no means do they require exceptional or especially View Details

Keywords: by Rob Austin & Lee Devin

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

Collins is setting his sights on the home and garden business. Clayton Christensen, professor at Harvard Business School, uses this case to frame the central questions for anyone trying to understand the sources of innovation, View Details

Keywords: by Loren Gray

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me... View Details

13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage View Details

Keywords: Sean Silverthorne

February 2010 (Revised September 2011)
Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann

In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details

Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Auto Industry; United States

05 Sep 2006
First Look

First Look: September 5, 2006

sample company invested in marketing, ex ante, at levels close to those that would have maximized returns, observed ex post. Managing Creativity in Small Worlds Authors:Lee Fleming and Matt Marx... View Details

Keywords: Sean Silverthorne

Profile

Lara Hodgson

government customers. While running Nourish, which sold a patented line of spill-proof purified water for infants and toddlers, Hodgson grew increasingly frustrated with the difficulties of getting paid in a timely View Details

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details

Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Entertainment and Recreation Industry

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

27 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Claire Friedman...

resident, it was a big transition to move out west, but once I learned how to drive, it was smooth sailing. I spent some time at Warner Bros., working on strategy projects for the studio including a film partnership in China, and at FX... View Details

Keywords: Entertainment / Media / Sports

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

terms of value created for customers, employees, and shareholders? If the latter, is it the natural result of a system of incentives geared to short-term financial rather than longer-term business benefits? View Details

Keywords: by James Heskett

01 Sep 2006
News

Project Runway

test of fashion creativity and skill under time constraints and other pressures. “The cameras are on you from the time you wake up until the time... View Details

Keywords: Apparel Manufacturing; Manufacturing; Wholesale Trade

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

support one another, no matter where they are in their careers, has been remarkable. After graduating, I started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative... View Details

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

larger forces that, taken together, have helped fashion business and society today. Overarching themes of her book tackle the corporation writ large, the changing nature of work, View Details

Keywords: by Martha Lagace; Journalism & News

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government View Details

Keywords: Retail

August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry