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      • June 2018 (Revised October 2019)
      • Case

      Back to the Roots

      By: Elizabeth A. Keenan and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
      Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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      Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
      • June 2018
      • Background Note

      Introduction to Life Settlements

      By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
      Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details
      Keywords: Insurance; Assets; Value; Markets; Investment Return
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      Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Introduction to Life Settlements." Harvard Business School Background Note 218-127, June 2018.
      • June 2018
      • Teaching Note

      LabCDMX: Experiment 50

      By: Mitchell Weiss and Matt Higgins
      Teaching Note for HBS No. 817-031. View Details
      Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Public Administration Industry; Mexico; Mexico City
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      Weiss, Mitchell, and Matt Higgins. "LabCDMX: Experiment 50." Harvard Business School Teaching Note 818-135, June 2018.
      • June 2018 (Revised January 2019)
      • Case

      Membership Rewards® from American Express

      By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
      Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
      Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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      Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
      • June 2018
      • Case

      Relax (Boston): Innovating and Growing an Entrepreneurial Business

      By: Paul Marshall and Carole Carlson
      The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the... View Details
      Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design
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      Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.
      • June 2018
      • Teaching Note

      Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case)

      By: Paul Marshall and Carole Carlson
      Teaching Note for HBS No. 918-523. View Details
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      Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case)." Harvard Business School Teaching Note 918-524, June 2018.
      • June 2018 (Revised January 2020)
      • Case

      Sony

      By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
      Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a... View Details
      Keywords: Customer Experience; Product Differentiation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Media and Broadcasting Industry; Video Game Industry; Japan
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      Thomke, Stefan, Atsushi Osanai, and Akiko Kanno. "Sony." Harvard Business School Case 618-045, June 2018. (Revised January 2020.)
      • June 2018 (Revised April 2021)
      • Supplement

      Valuing Snap After the IPO Quiet Period

      By: Benjamin C. Esty, Marco Di Maggio and Greg Saldutte
      Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; United States; California
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      Esty, Benjamin C., Marco Di Maggio, and Greg Saldutte. "Valuing Snap After the IPO Quiet Period." Harvard Business School Spreadsheet Supplement 218-726, June 2018. (Revised April 2021.)
      • June 2018 (Revised April 2021)
      • Case

      Valuing Snap After the IPO Quiet Period (A)

      By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
      Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
      Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; "DCF Valuation,"; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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      Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (A)." Harvard Business School Case 218-095, June 2018. (Revised April 2021.)
      • June 2018
      • Supplement

      Valuing Snap After the IPO Quiet Period (B)

      By: Marco Di Maggio and Benjamin C. Esty
      Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details
      Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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      Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (B)." Harvard Business School Supplement 218-096, June 2018.
      • June 2018
      • Supplement

      Valuing Snap After the IPO Quiet Period (C)

      By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
      Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
      Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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      Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
      • June 2018 (Revised January 2019)
      • Background Note

      Visualizing Data & Effective Communication

      By: Srikant M. Datar and Caitlin N. Bowler
      This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details
      Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication
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      Datar, Srikant M., and Caitlin N. Bowler. "Visualizing Data & Effective Communication." Harvard Business School Background Note 118-114, June 2018. (Revised January 2019.)
      • June 2018 (Revised November 2018)
      • Case

      Innovation at Insigne Health

      By: Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler
      Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources... View Details
      Keywords: Design Thinking; Behavior Change; Chronic Disease; Health Care; Health Care and Treatment; Design; Behavior; Change; Innovation and Management
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      Datar, Srikant M., Linda A. Cyr, and Caitlin N. Bowler. "Innovation at Insigne Health." Harvard Business School Case 118-042, June 2018. (Revised November 2018.)
      • June 2018
      • Teaching Note

      Linda Rabbitt at rand* construction

      By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley
      Teaching Note for HBS No. 416-022. View Details
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      Groysberg, Boris, Katherine Connolly Baden, and Julia Kelley. "Linda Rabbitt at rand* construction." Harvard Business School Teaching Note 418-069, June 2018.
      • June 2018 (Revised July 2018)
      • Teaching Note

      Mark43

      By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins
      Teaching Note for HBS No. 817-016. The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would... View Details
      Keywords: Sales; Customers; Entrepreneurship; Applications and Software; Business Startups; Growth and Development Strategy; Decision Making; Technology Industry; District of Columbia; Los Angeles
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      Eisenmann, Thomas, Mitchell Weiss, and Matt Higgins. "Mark43." Harvard Business School Teaching Note 818-104, June 2018. (Revised July 2018.)
      • June 2018
      • Article

      The Fed, the Bond Market, and Gradualism in Monetary Policy

      By: Jeremy C. Stein and Adi Sunderam
      We develop a model of monetary policy with two key features: (i) the central bank has some private information about its long-run target for the policy rate, and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy... View Details
      Keywords: Central Banking; Interest Rates; Policy; Bonds; Financial Markets
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      Stein, Jeremy C., and Adi Sunderam. "The Fed, the Bond Market, and Gradualism in Monetary Policy." Journal of Finance 73, no. 3 (June 2018): 1015–1060.
      • 2018
      • Working Paper

      Butchers, Bakers, and Barcharts: How Codified Knowledge Affects Gender Differences in Performance

      By: Alexandra C. Feldberg
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      Feldberg, Alexandra C. "Butchers, Bakers, and Barcharts: How Codified Knowledge Affects Gender Differences in Performance." Working Paper, June 2018.
      • Summer 2018
      • Article

      CSR Needs CPR: Corporate Sustainability and Politics

      By: Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael W. Toffel, David Vogel and Frank Wijen
      Corporate sustainability has gone mainstream, and many companies have taken meaningful steps to improve their own environmental performance. But while corporate political actions such as lobbying can have a greater impact on environmental quality, they are ignored in... View Details
      Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Communication; Policy; Business and Government Relations
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      Lyon, Thomas, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael W. Toffel, David Vogel, and Frank Wijen. "CSR Needs CPR: Corporate Sustainability and Politics." California Management Review 60, no. 4 (Summer 2018): 5–24.
      • Article

      Defining, Measuring, and Improving Value in Spine Care

      By: Robert S. Kaplan and Derek Haas
      This chapter discusses how to measure and improve spine care outcomes and costs. Today’s commonly used outcome metrics, such as readmission and complication rates, are actually process and quality metrics. They are not the outcomes, such as improvement in pain and... View Details
      Keywords: Spine Care; Outcomes Measurement; Time-Driven Activity-Based Costing; Health Care and Treatment; Cost; Measurement and Metrics; Performance Improvement; Value
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      Kaplan, Robert S., and Derek Haas. "Defining, Measuring, and Improving Value in Spine Care." Seminars in Spine Surgery 30, no. 2 (June 2018): 80–83.
      • June 2018
      • Article

      Deviations from Covered Interest Rate Parity

      By: Wenxin Du, Alexander Tepper and Adrien Verdelhan
      We find that deviations from the covered interest rate parity (CIP) condition imply large, persistent, and systematic arbitrage opportunities in one of the largest asset markets in the world. Contrary to the common view, these deviations for major currencies are not... View Details
      Keywords: Interest Rates; Financial Markets; Banks and Banking; Price
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      Du, Wenxin, Alexander Tepper, and Adrien Verdelhan. "Deviations from Covered Interest Rate Parity." Journal of Finance 73, no. 3 (June 2018): 915–957.
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