Publications

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

October 2019 (Revised October 2019)
Case

Epic Games

By: Andy Wu and Christopher Zhang

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details

Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

16 May 2022
News

Two Professors Explain How the Best Employees Excel at Remote Work and What’s at Stake When You Don’t Have a Strong Online Presence

2021
Working Paper

Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein

How do you measure the value of a commodity that transacts at a price of zero from an economic standpoint? This study examines the potential for and extent of omission and misattribution in standard approaches to economic accounting with regards to open source... View Details

Keywords: Server Software; Open Source Distribution; Applications and Software; Analytics and Data Science; Economics; Value Creation; Measurement and Metrics

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31 Oct 2018
News

Decline of Book is a Fake News

2016
Article

The Mirroring Hypothesis: Theory, Evidence, and Exceptions

By: Lyra J. Colfer and Carliss Y. Baldwin

The mirroring hypothesis predicts that organizational ties within a project, firm, or group of firms (e.g., communication, collocation, employment) will correspond to the technical dependencies in the work being performed. This article presents a unified picture of... View Details

Keywords: Modularity; Mirroring Hypothesis; Organization Design; Conway's Law; Knowledge Boundaries; Relational Contracts; Open Source Software; Organizational Design; Organizational Structure; Boundaries; Knowledge Management; Applications and Software

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Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

John A. Deighton

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

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October 2007 (Revised January 2008)
Case

The Transformation of Thomson

By: David J. Collis and Troy Smith

Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded... View Details

Keywords: Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Technology Industry; Technology Industry; France

25 Apr 2022
Video

Transforming Health Care Delivery: Course Overview with Professor Ariel Stern

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

digital technologies and business models. The Incumbents' Challenge As competitors attempt to wedge their way between incumbents and their customers, decoupling presents a difficult challenge. One... View Details

Keywords: by Michael Blanding

Teaching Interest

Harvard Business Analytics Program: Operations and Supply Chain Management

By: Dennis Campbell

Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details

July–August 2024
Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion

or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details

Keywords: Internet and the Web; Advertising; Digital Marketing

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March 2017 (Revised November 2018)
Case

BYJU'S The Learning App

By: John Jong-Hyun Kim and Rachna Tahilyani

BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details

Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States

October 2024
Case

Tonik

By: Andy Wu, Maliha Malek Quadir and Aticus Peterson

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details

Keywords: Business Startups; Financing and Loans; Profit; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Emerging Markets; Entrepreneurship; Product; Technology Industry; Technology Industry; Technology Industry; Philippines

Program

Competing in the Age of AI—Virtual

transformation strategy Business and technology leaders and contributors who want to understand how they can deploy the latest AI tools to unlock new sources of strategic and operating value Individuals in strategy-related roles including... View Details

August 2022 (Revised October 2023)
Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani

Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details

Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India