Publications

May 1998
Teaching Note

Retail in Mexico,1993 TN

By: David B. Yoffie

Teaching Note for (9-793-144). View Details

Keywords: Retail Industry; United States; Mexico

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

The solution seems obvious. Forgiving medical debt should ease both financial and emotional burdens for the two in five people in the US who carry it. Yet a new comprehensive study that tracked more than 200,000 patients View Details

Keywords: by Rachel Layne; Health

February 1998
Teaching Note

Aladdin Knowledge Systems TN

By: Das Narayandas

Teaching Note for (9-598-018). View Details

Keywords: Mergers and Acquisitions; Competition; Marketing; Sales; Distribution; Safety; Globalization; Integration; Information Technology Industry; Europe; United States

September 2007 (Revised October 2017)
Case

Still Leading (B2): Hon. Michael Bloomberg—From Mogul to Mayor

By: Rosabeth Moss Kanter and Lance Pierce

Describes how New York Mayor Michael Bloomberg took his leadership skills from the business world to the challenges of government. View Details

Keywords: Leadership; Leading Change; Personal Development and Career; Government and Politics; Transition; New York (city, NY)

21 May 2008
Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct... View Details

Keywords: by John Quelch

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

July 2003
Teaching Note

Texas High-Speed Rail Corporation: FCF vs. ECF Valuation (TN)

By: Benjamin C. Esty and Timothy A. Luehrman

Teaching Note for (9-293-072). View Details

Keywords: Rail Industry; Texas

01 Apr 2001
News

Student Conferences Tackle Business Issues

variety and complexity as a region. HBS professor Lynda M. Applegate moderated “Asia’s Silicon Valleys,” a panel that featured high-tech executives from Taiwan, Korea, India, Japan, and Singapore. This range... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

August 26, 2009
Comment

Where Cash for Clunkers Ran Off the Road

By: John A. Quelch

Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details

Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States

Read Now

September 1991 (Revised April 1994)
Case

First National Bank Corp. (A)

First National Bank Corp., a major regional bank in the Northeast, must decide how large a provision for credit losses to accrue in its 1990 financial statements. The recession in New England has caused serious problems in its loan portfolio. View Details

Keywords: Financing and Loans; Financial Statements; Banks and Banking; Banking Industry; Northeastern United States

June 2015
Case

Silicon Fen

By: Tom Nicholas, David Chambers and Matthew G. Preble

Keywords: Information Technology; Industry Clusters; Entrepreneurship; Business Startups; Technology Industry; England; California

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

01 Dec 2013
News

Curing Health Care

condoms is a challenge in the central African country, and she wanted to see if there was a way to incentivize hairdressers—who often maintain safe spaces for women to discuss sensitive topics—to sell female... View Details

May 2015
Supplement

OdontoPrev (B)

By: Regina E. Herzlinger

Keywords: Brazil; Mexico

12 Nov 2008
Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details

Keywords: by John Quelch

February 2008 (Revised May 2012)
Supplement

The Big Easy, Not So Easy: The Letter

By: Nicolas P. Retsinas and Ben Creo

A short, supplemental case to "The Big Easy, Not So Easy" (208-068). Doris Koo must respond to new challenges at Lafitte in New Orleans. View Details

Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans

November 2006 (Revised March 2007)
Case

eDonkey--Deciding the Future of File Sharing

By: Felix Oberholzer-Gee

Sam Yagan, CEO of the upstart MetaMachine, Inc., received a letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on... View Details

Keywords: Applications and Software; Crisis Management; Music Entertainment; Legal Liability; Copyright; Information Technology Industry; Music Industry; United States

Find at Harvard

August 2005
Teaching Note

De La Salle Academy (TN)

By: Thomas J. DeLong and Laura Donohue

Teaching Note to (9-404-024). View Details

Keywords: Education Industry; New York (city, NY)