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27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

success, and the role of hormones in cheating. "Tell us what you think were the most significant trends, ideas, or management lessons from 2015." Also worth reading is our list of the year’s most... View Details

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump View Details

Keywords: by Roberta Holland; Retail

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

at Schneider Electric, which is based in France, but does a third of its business in Brazil, Russia, India, and China. Unfortunately, it's hard to persuade people to institute those energy-saving measures. "Human beings don't like to... View Details

Keywords: by Carmen Nobel

01 Mar 2016
News

Alumni and Faculty Books for March 2016

success, a story that has seen revenues multiply, share prices jump many times, and customer satisfaction become an industry benchmark. The Happiness Equation: Want Nothing +... View Details

29 May 2020
Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details

Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

consumer demand. Presented with two consumers—one with an annual income of $50,000 and one with an annual income of $120,000—and laptops of different price points, GPT-3.5 drew a reasonable demand curve.... View Details

Keywords: April White

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

consumers use “smart” devices to discover online prices in stores. Our findings provide insights for managers on how and when self-matching can be an effective View Details

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

17 Oct 2023
HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

content, cell phone service, and meal delivery, but now there are subscriptions for toothbrushes, razors, pet food, and apparel. With its attractive recurring revenues for... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

leaders manage these conversations effectively. Drawing on our insights and those of others, we offer this guide to help leaders have the kinds of discussions we need to be having right now. The four I’s of... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

30 May 2017
First Look

First Look at New Research and Ideas, May 30

2017 Advances in Strategic Management Geography, Location, and Strategy By: Alcácer, Juan, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, eds. Abstract—Changes in both... View Details

Keywords: Sean Silverthorne

June 2006
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2006 (TN)

By: David B. Yoffie

Teaching Note to 706447. View Details

Keywords: Industry Structures; Competitive Strategy; Revenue; Price; Brands and Branding; Emerging Markets; Growth and Development; Profit; Performance; Food and Beverage Industry; United States

01 Feb 1998
News

Women at the Top

explore a wide range of contemporary business issues and top management concerns. Beyond that, the program was aimed at giving these leaders the opportunity to reap the benefits of spending time with other... View Details

Keywords: Marguerite Rigoglioso and Susan Young

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Ohio

February 1998 (Revised July 1998)
Case

Rob Parson at Morgan Stanley (A)

Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation... View Details

Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry

Web

Institute Associates - Institute For Strategy And Competitiveness

invitations as a speaker from around the world. Contact arturo.condo@incae.edu Education DBA, Harvard Business School MBA, INCAE Mercedes Delgado, Senior Institute Associate Mercedes Delgado is an Assistant Professor at the Department of General View Details

February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; California; Los Angeles; Europe; Canada