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- All HBS Web
(1,614)
- People (1)
- News (179)
- Research (1,316)
- Events (3)
- Multimedia (1)
- Faculty Publications (939)
- February 2024 (Revised January 2025)
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024. (Revised January 2025.)
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- July 2023 (Revised May 2024)
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details
Keywords: Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023. (Revised May 2024.)
- September 2017 (Revised March 2018)
- Case
Chai Point: Disrupting Chai
By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Food and Beverage Industry; Asia; India; Karnataka; Bangalore
Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin Offering (ICO). Less noticed, though, is ICOs... View Details
Keywords: Dina Gerdeman
- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
Capitalism's moral logic was perhaps most famously articulated by free market champion Milton Friedman when he said that "the social responsibility of business is to increase its profits." That sentiment puts faith in the market to View Details
Keywords: by Michael Blanding
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
different types of seats are filled) on distributional objectives is comparable to the effect of adjusting reserve sizes. Either lowering the precedence order positions of reserve seats at a school or increasing the number of reserve... View Details
Keywords: Carmen Nobel
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 24 Feb 2020
- Research & Ideas
The Hidden Vulnerabilities of Open Source Software
is difficult to fully understand the health and security of FOSS because 1) by design, it is distributed in nature so there is no central authority to ensure quality and maintenance, and 2) FOSS can be freely copied and modified, so it is... View Details
- April 2023
- Article
Performance on Patient Experience Measures of Former Chief Medical Residents as Physician Exemplars Chosen by the Profession
By: Lucy Chen and J. Michael McWilliams
OBJECTIVE To compare care for patients of primary care physicians (PCPs) who were former chiefs with care for patients of nonchief PCPs.
DESIGN, SETTING, AND PARTICIPANTS Using 2010 to 2018 Medicare Fee-For-Service Consumer Assessment of Healthcare... View Details
DESIGN, SETTING, AND PARTICIPANTS Using 2010 to 2018 Medicare Fee-For-Service Consumer Assessment of Healthcare... View Details
Keywords: Performance Evaluation; Forecasting and Prediction; Knowledge Use and Leverage; Competency and Skills; Surveys; Health Industry
Chen, Lucy, and J. Michael McWilliams. "Performance on Patient Experience Measures of Former Chief Medical Residents as Physician Exemplars Chosen by the Profession." JAMA Internal Medicine 183, no. 4 (April 2023): 350–359.
- Web
Business Economics Online Course | HBS Online
Module 4 Markets Apply market principles to analyze industries in which no traditional market functions. Highlights The Concept of Market Equilibrium Internet versus Traditional Retail Prediction Markets Show Hide Details Concepts Market... View Details
- 01 Dec 2009
- News
One Man Crime Wave
and with a family to support, “living in a dump over a hardware store with kerosene heat,” one biographer wrote. But the Army learned that MacDonald had done well in Industrial Procurement at HBS and offered him a job. He enlisted in... View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
charismatic style of presentation along with Polaroid's inviting advertising literature and product packaging bolstered sales. The company's colorful, easy-to-read promotional kits for its glare-free desk lamps, crafted by industrial... View Details
- 03 Apr 2012
- First Look
First Look: April 3
regard to their preferences. Assignment was done in a manner where sorted and unsorted groups had identical distributions of raw problem-solving ability. We find a remarkably large effect of institutional preference-based sorting on the... View Details
Keywords: Carmen Nobel
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
show that, even in a world with perfect capital markets and without differences in innate ability, wealthy parents invest, on average, more in their offspring than poorer ones. As a result, persistence of economic status is higher at the top of the income View Details
Keywords: Dina Gerdeman
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
net-zero emissions by 2040. In the interim, we are targeting absolute GHG reductions of more than 40 percent by 2030. From the way we source our crops to the energy we use in creating and distributing our products, we are taking... View Details
- 01 Dec 2022
- News
Full Court Press
as a platform to not only improve the health and wellness of one of the world’s youngest and fastest growing populations but also to create a whole new industry around the business of sports,” says Tatum. Creating an View Details
Keywords: Dan Morrell
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details
Keywords: by Benson Shapiro