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Publications

Publications

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    • All HBS Web  (119,564)
      • Faculty Publications  (38,076)
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      • January 2019 (Revised July 2021)
      • Case

      Analytical Space: The Next Frontier?

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
      With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
      Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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      Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
      • Article

      Busting the Refugee-Crime Connection

      By: Scott Duke Kominers
      Citation
      Read Now
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      Kominers, Scott Duke. "Busting the Refugee-Crime Connection." Bloomberg Opinion (January 7, 2019).
      • January 2019
      • Teaching Note

      Kumbh Mela: India's Pop-up Mega-City

      By: Tarun Khanna, John Macomber and Saloni Chaturvedi
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      Khanna, Tarun, John Macomber, and Saloni Chaturvedi. "Kumbh Mela: India's Pop-up Mega-City." Harvard Business School Teaching Note 219-081, January 2019.
      • January 2019 (Revised February 2019)
      • Supplement

      The a2 Milk Company

      By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Market Entry and Exit; Disruption; Innovation and Invention; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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      Esty, Benjamin C., Daniel Fisher, and Greg Saldutte. "The a2 Milk Company." Harvard Business School Spreadsheet Supplement 719-804, January 2019. (Revised February 2019.)
      • January 2019
      • Supplement

      The De Beers Group: Launching GemFair for Artisanal Diamonds

      By: Benjamin C. Esty and Daniel Fisher
      In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough... View Details
      Keywords: Diamonds; New Business; Strategy Development; Strategy Execution; Scope; ESG; Supply; Corporate Strategy; Business Strategy; Value Creation; Corporate Social Responsibility and Impact; Mining Industry; Consumer Products Industry; Sierra Leone; United Kingdom
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      Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.
      • January 2019 (Revised May 2019)
      • Case

      When Trolls Attack: Carbonite vs. Oasis Research

      By: Lauren H. Cohen, Umit G. Gurun, Scott Duke Kominers and Sarah Mehta
      This case, set in October 2017, follows Danielle Sheer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities... View Details
      Keywords: Patent Infringement Litigation; Non-practicing Entities; Patent Trolls; Innovation and Invention; Intellectual Property; Patents; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Computer Industry; Technology Industry; Boston
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      Cohen, Lauren H., Umit G. Gurun, Scott Duke Kominers, and Sarah Mehta. "When Trolls Attack: Carbonite vs. Oasis Research." Harvard Business School Case 219-001, January 2019. (Revised May 2019.)
      • January 2019 (Revised October 2020)
      • Technical Note

      Brand Storytelling

      By: Jill Avery
      Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
      Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
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      Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
      • January 4, 2019
      • Article

      How Companies Can Balance Social Impact and Financial Goals

      By: Marya L. Besharov, Wendy K. Smith and Michael Tushman
      It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for example, or managing an existing business at the same time that you invent a new one. Most attempts at managing these... View Details
      Keywords: Goals and Objectives; Management; Corporate Social Responsibility and Impact; Profit; Decision Making
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      Besharov, Marya L., Wendy K. Smith, and Michael Tushman. "How Companies Can Balance Social Impact and Financial Goals." Harvard Business Review (website) (January 4, 2019).
      • January 2019 (Revised June 2020)
      • Case

      Market for Judgement: The Creative Destruction Lab

      By: Karim R. Lakhani, Hong Luo and Laura Katsnelson
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      Lakhani, Karim R., Hong Luo, and Laura Katsnelson. "Market for Judgement: The Creative Destruction Lab." Harvard Business School Case 719-479, January 2019. (Revised June 2020.)
      • January 2019 (Revised July 2019)
      • Case

      New Balance: Managing Orders and Working Conditions

      By: Michael W. Toffel, Eileen McNeely and Matthew Preble
      New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details
      Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Apparel and Accessories Industry; Consumer Products Industry
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      Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
      • January 2019
      • Teaching Note

      Accenture's Code of Business Ethics

      By: Eugene Soltes
      Teaching Note for HBS No. 119-049. View Details
      Keywords: Code Of Conduct; Compliance; Ethics; Governance; Law; Leadership; Governance Compliance
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      Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Teaching Note 119-058, January 2019.
      • January 2019
      • Case

      Accenture's Code of Business Ethics

      By: Eugene Soltes
      Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created... View Details
      Keywords: Code Of Conduct; Compliance; Ethics; Law; Leadership; Governance Compliance
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      Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
      • January 2019
      • Case

      Capitalism, Entrepreneurship and Responsibility

      By: Geoffrey Jones
      This case contains excerpts from prominent business leaders and others expressing their views on the responsibilities, if any, of business leaders to other stakeholders in society. It begins with an excerpt from Andrew Carnegie, the nineteenth century steel magnate, in... View Details
      Keywords: Capitalism; Entrepreneurship; Corporate Social Responsibility and Impact; Leadership; Attitudes; Perspective
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      Jones, Geoffrey. "Capitalism, Entrepreneurship and Responsibility." Harvard Business School Case 319-081, January 2019.
      • January 2019 (Revised March 2019)
      • Teaching Note

      Fair Value Accounting at Berkshire Hathaway Inc. (A) and (B)

      By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson
      Teaching Note for HBS No. 119-030 and HBS No. 119-090 View Details
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      Heese, Jonas, Suraj Srinivasan, Francois Brochet, and Christine Johnson. "Fair Value Accounting at Berkshire Hathaway Inc. (A) and (B)." Harvard Business School Teaching Note 119-063, January 2019. (Revised March 2019.)
      • January 2019 (Revised January 2021)
      • Case

      KITEA (A): Democratizing Furniture in Morocco

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
      Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
      • January 2019 (Revised October 2019)
      • Case

      Rural Taobao: Alibaba's Expansion into Rural E-Commerce

      By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
      Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
      Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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      Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
      • January 2019
      • Technical Note

      The Punishment of Business

      By: Rafael Di Tella, Jose Liberti and James Weber
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      Di Tella, Rafael, Jose Liberti, and James Weber. "The Punishment of Business." Harvard Business School Technical Note 719-048, January 2019.
      • 2019
      • Conference Presentation

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Paper presented at the Moral Psychology Seminar by Liane Young, Boston University, 2019.
      • 2019
      • Talk

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Deep Neural Networks Reading Group, Harvard University, Cambridge, MA, 2019.
      • 2019
      • Talk

      [Invited Presentation]

      By: Julian De Freitas
      Citation
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      De Freitas, Julian. "[Invited Presentation]." Northeastern University, Language and Mind Lab, Boston, MA, 2019.
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