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  • All HBS Web  (13)
    • Faculty Publications  (8)

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    • All HBS Web  (13)
      • Faculty Publications  (8)

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      • December 2022
      • Article

      Initial Coin Offering (ICO) Success and Post-ICO Performance

      By: Evgeny Lyandres, Berardino Palazzo and Daniel Rabetti
      We compile a comprehensive data set of initial coin offerings (ICOs) from 19 data sources including 11 ICO aggregators. We alleviate severe limitations of available ICO data by performing the first systematic analysis of ICO data quality. We use our data set to study... View Details
      Keywords: Cryptocurrency; Investment Return; Entrepreneurial Finance; Success; Performance
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      Lyandres, Evgeny, Berardino Palazzo, and Daniel Rabetti. "Initial Coin Offering (ICO) Success and Post-ICO Performance." Management Science 68, no. 12 (December 2022): 8658–8679.
      • November 2018 (Revised June 2022)
      • Teaching Note

      AirFox (A): Embracing the Blockchain and an ICO

      By: Jeffrey J. Bussgang and Nathaniel Schwalb
      Teaching Note for HBS No. 818-097. In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold... View Details
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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      Bussgang, Jeffrey J., and Nathaniel Schwalb. "AirFox (A): Embracing the Blockchain and an ICO." Harvard Business School Teaching Note 819-065, November 2018. (Revised June 2022.)
      • November 2018 (Revised December 2020)
      • Technical Note

      Initial Coin Offerings in 2018

      By: Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb
      In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already... View Details
      Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance
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      Bussgang, Jeffrey J., Ramana Nanda, Robert F. White, and Nathaniel Schwalb. "Initial Coin Offerings in 2018." Harvard Business School Technical Note 819-057, November 2018. (Revised December 2020.)
      • Article

      The Hidden Costs of Initial Coin Offerings

      By: Jeffrey J. Bussgang and Ramana Nanda
      In recent years, much has been written about how the Blockchain is poised to transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin... View Details
      Keywords: Initial Coin Offerings; Business Ventures; Entrepreneurship; Finance
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      Bussgang, Jeffrey J., and Ramana Nanda. "The Hidden Costs of Initial Coin Offerings." Harvard Business Review (website) (November 7, 2018).
      • May 2018 (Revised January 2019)
      • Case

      AirFox (A): Embracing the Blockchain and an ICO

      By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb
      In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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      Bussgang, Jeffrey J., Edward B. Berk, and Nate Schwalb. "AirFox (A): Embracing the Blockchain and an ICO." Harvard Business School Case 818-097, May 2018. (Revised January 2019.)
      • November 2017 (Revised November 2018)
      • Technical Note

      Blockchain, Cryptocurrencies and Digital Assets

      By: Ramana Nanda, Robert F. White and Alexey Tuzikov
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Finance; Entrepreneurship; Financial Services Industry
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      Nanda, Ramana, Robert F. White, and Alexey Tuzikov. "Blockchain, Cryptocurrencies and Digital Assets." Harvard Business School Technical Note 818-066, November 2017. (Revised November 2018.)
      • September 2009
      • Case

      Intel NBI: Image Components Organization

      By: Willy C. Shih and Thomas Thurston
      The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Image Components Organization." Harvard Business School Case 610-028, September 2009.
      • October 2004 (Revised July 2010)
      • Case

      Product Team Cialis: Getting Ready to Market

      By: Elie Ofek
      Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
      Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
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      Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
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