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  • March 2020 (Revised August 2020)
  • Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details
Keywords: Human Resources; Employee Relationship Management; Recruitment; Retention; Resignation and Termination; Labor; Working Conditions; Employment; Labor Unions; Wages; Law; Lawsuits and Litigation; Rights; Ethics; Values and Beliefs; Fairness; Organizations; Organizational Culture; Mission and Purpose; Social Psychology; Attitudes; Behavior; Conflict Management; Trust; Motivation and Incentives; Prejudice and Bias; Power and Influence; Information Technology; Internet and the Web; Information Infrastructure; Society; Social Issues; Culture; Civil Society or Community; Demographics; Diversity; Ethnicity; Gender; Race; Technology Industry; North and Central America; United States; California
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Hsieh, Nien-hê, Amy Klopfenstein, and Sarah Mehta. "Culture at Google." Harvard Business School Case 320-050, March 2020. (Revised August 2020.)
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational View Details
Keywords: by Dina Gerdeman
  • 12 Nov 2012
  • Research & Ideas

Pay Workers More So They Steal Less

Bigger paychecks for retail employees could generate significant payoffs for employers by reducing worker theft and raising the level of moral behavior in the workforce, a new study shows. Tatiana Sandino, an associate professor in... View Details
Keywords: by Kim Girard; Retail
  • 25 Apr 2007
  • Research & Ideas

Feeling Stuck? Getting Past Impasse

chapters devoted to models of patterns of the self. I write about deeply embedded life interests and understanding how they get expressed in work, and how we learn which interests are most meaningful for us and what business or View Details
Keywords: by Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results are explicated by a framework I develop for understanding the drivers of this behavior and... View Details
Keywords: Martha Lagace
  • August 2012
  • Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan
Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details
Keywords: Applications and Software; Organizational Culture; Organizational Change and Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social and Collaborative Networks; Planning; Web Services Industry; Germany
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Gabarro, John J., and Colleen Kaftan. "Jess Westerly at Kauflauf GmbH." Harvard Business School Brief Case 913-527, August 2012.
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

and our findings suggest that their text label policy might not move the needle much at all, at least when it comes to getting people to buy fewer sugary drinks.” What does move the needle, the researchers found, are warning labels based... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
  • 25 Jul 2016
  • Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

training typically doesn’t yield the return on investment in improved organizational effectiveness and performance that companies expect. “Individual development has to take place in the context of a larger change process motivated by the... View Details
Keywords: by Roberta Holland; Education
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

leaders, and cooperation between the police and neighborhoods in the control of crime. Still, he found himself facing questions from the public about the improper behavior of members of the force. He concluded that one reason was that too... View Details
Keywords: by James Heskett
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

chemicals and water that you use to produce the items, but also the waste. People throw away 90 percent of what they are going to buy in the next two years. So it’s just amazing. In the US and in the UK, people throw away about 30 kilos... View Details
Keywords: by Brian Kenny; Fashion
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details
Keywords: by Rocio Wu
  • August 2023
  • Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
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Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

2018 Individual Creativity in the Workplace An Integrated Model of Dynamic Problem Solving within Organizational Constraints By: Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey Abstract—Rapid technological change,... View Details
Keywords: Dina Gerdeman
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

mindset and consistent behavior helps to create trust. Becoming known for inclusiveness and honesty helps others accept change and encourages them to put team success first and personal fame second. Getting in the game Sports teams may be... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

in the multinational company's organizational capability. And that is where the role of the global manager is shaped. We argued that companies should not define this as an offline specialist role, but neither must they try to make... View Details
Keywords: by Cynthia Churchwell
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Khanna: There are many reasons why you can have the rug pulled out from under your feet in developing countries. You have capricious behavior on the parts of opportunistic people, if there are no checks and balances to prevent them from... View Details
Keywords: by Sean Silverthorne
  • 27 Oct 2020
  • Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

beliefs, attitudes, and demographic traits. The study, Going It Alone: Competition Increases the Attractiveness of Minority Status, will appear in the November issue of Organizational Behavior and Human... View Details
Keywords: by Danielle Kost
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

with whom we interact judge us differently than we judge ourselves? Phil Clark commented that "Ethics is in the 'eye of the beholder,' not the person carrying out the action." We may rationalize our behaviors depending on, as R.... View Details
Keywords: by Jim Heskett
  • 01 Oct 2014
  • What Do You Think?

Is Too Much Focus a Problem?

"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a... View Details
Keywords: by James Heskett
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