Sports Management - Publications - Faculty & Research - Harvard Business School

Filter Results: (363)

Filter Results: (363)

Show Results For

← Page 4 of 363 Results →

Sort by

Are you looking for?

→Search All HBS Web

October 2017
Case

LeBron James: Building a Hollywood Empire

By: Anita Elberse

It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details

March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Sports Industry

October 2019 (Revised February 2020)
Case

Relevent and LaLiga: Bringing Spanish Soccer to America

By: Anita Elberse and David Moreno Vicente

“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry

September 2023
Supplement

David Beckham (B): Signing Lionel Messi to Inter Miami CF

By: Anita Elberse and David Moreno Vicente

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Sports Industry; Sports Industry

25 Jan 2024
Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

Persistence. Teamwork. Grit and grace in victory and defeat. Intercollegiate varsity sports may build such skills that employers prize—and that later propel former players into management roles faster than... View Details

Keywords: by Rachel Layne

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

11 Nov 2015
Book

Alex Ferguson's Lessons on Leading

Keywords: by Sean Silverthorne; Sports

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Sports Industry; Sports Industry

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

21 Mar 2019
HBS Case

The Ferrari Way

competitors, including Porsche and Lamborghini, responded by adding cutting-edge technologies, increasing production, and venturing into untraditional models, such as (gasp!) sport utility vehicles. Ferrari so far has remained true to its... View Details

Keywords: by Michael Blanding; Auto

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Sports Industry; Sports Industry

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Sports Industry; Barcelona

January 2023 (Revised August 2023)
Case

Nick Saban: Embracing 'The Process' of Sustaining Success

By: Ranjay Gulati and Eppa Rixey

Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent... View Details

Keywords: Purpose; Leadership And Managing People; Football; Recruiting; Talent Acquisition; Talent And Talent Management; Talent Development And Retention; Organization Change And Adaptation; Organizational Behavior; Sports; Leadership; Leadership Development; Organizational Culture; Organizational Change and Adaptation; Sports Industry; United States

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

case and how did it come together? Anita Elberse: I am particularly fascinated by companies and people in entertainment, media, and sports that have very strong track records over a long period of time. Sir Alex Ferguson is a View Details

Keywords: by Sean Silverthorne; Sports; Sports

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

September 2020 (Revised May 2021)
Case

The Indian Premier League, 2020

By: John R. Wells and Benjamin Weinstock

Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details

Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Sports Industry; Sports Industry; Sports Industry; United States; North America

←
4
5
…
18
19
→