Filter Results:
(14,909)
Show Results For
- All HBS Web
(35,617)
- People (85)
- News (12,003)
- Research (14,909)
- Events (472)
- Multimedia (1,589)
- Faculty Publications (12,315)
Show Results For
- All HBS Web
(35,617)
- People (85)
- News (12,003)
- Research (14,909)
- Events (472)
- Multimedia (1,589)
- Faculty Publications (12,315)
Sort by
- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
- 2019
- Working Paper
The Comprehensive Effects of a Digital Paywall Sales Strategy
By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
- October 2013 (Revised April 2015)
- Case
Myomo: Getting Sales in Motion
By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details
Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry
Cespedes, Frank V., Shikhar Ghosh, and Matthew Preble. "Myomo: Getting Sales in Motion." Harvard Business School Case 814-034, October 2013. (Revised April 2015.)
- February 2011 (Revised May 2011)
- Case
Marlin & Associates and the Sale of Riverview Technologies
By: Richard S. Ruback and Royce Yudkoff
Riverview Technologies was a Stockholm, Sweden-based company that had developed software hedge funds. After spending more than a year in an organized sale process, the winning bidder had become increasingly difficult to work with and the closing had been substantially... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Negotiation Deal; Negotiation Offer; Negotiation Process; Business and Shareholder Relations; Financial Services Industry
Ruback, Richard S., and Royce Yudkoff. "Marlin & Associates and the Sale of Riverview Technologies." Harvard Business School Case 211-083, February 2011. (Revised May 2011.)
- April 2013
- Article
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
- 19 Nov 2010
- Working Paper Summaries
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
- March 2011
- Article
The Short Life of Online Sales Leads
By: James B. Oldroyd, Kristina McElheran and David Elkington
Oldroyd, James B., Kristina McElheran, and David Elkington. "The Short Life of Online Sales Leads." Harvard Business Review 89, no. 3 (March 2011).
- April 2018
- Exercise
Stoy Foods: Role Information for Danijela Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed... View Details
Keywords: Succession; Sale Of Business; Understanding Interests; Value Creation; Family Business; Business Exit or Shutdown; Negotiation; Perspective; Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Danijela Stoyanovic." Harvard Business School Exercise 918-044, April 2018.
- April 2018
- Exercise
Stoy Foods: Role Information for Petja Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed... View Details
Keywords: Succession; Sale Of Business; Understanding Interests; Value Creation; Family Business; Business Exit or Shutdown; Negotiation; Ownership Stake; Perspective; Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Petja Stoyanovic." Harvard Business School Exercise 918-047, April 2018.
- September 2016
- Supplement
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark N. Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
- 2011
- Book
Capitalism at Risk: Rethinking the Role of Business
The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. The global financial meltdown of 2008 nearly triggered another Great Depression, economies in Europe are still teetering, and powerful... View Details
Keywords: Business And Society; Economic Systems; Economic Growth; Leading Change; Business and Community Relations; Business and Stakeholder Relations; Business Strategy
Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. Capitalism at Risk: Rethinking the Role of Business. Boston: Harvard Business Review Press, 2011. (Published in Chinese as "Qi ye zai jing ji zhong de jue se," Beijing: China Machine Press, 2012. Published in Japanese as ハーバードが教える 10年後に生き残る会社、消える会社, Tokuma Shoten Publishing Co., Ltd., 2013.)
- January 2017 (Revised September 2017)
- Case
Sales Razor Technologies
By: Paul Gompers and Noam Wasserman
Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
Gompers, Paul, and Noam Wasserman. "Sales Razor Technologies." Harvard Business School Case 217-040, January 2017. (Revised September 2017.)
- October 2024
- Article
How to Use Sales Assessments
Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details
Cespedes, Frank V. "How to Use Sales Assessments." Top Sales Magazine (October 2024), 10–11.
- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- July 2024
- Article
AI, ROI, and Sales Productivity
Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
- February 2025
- Article
Sale of Private Equity–Owned Physician Practices and Physician Turnover
By: Victoria Berquist, Lev Klarnet and Leemore Dafny
Private equity (PE) ownership of physician practices is increasing, with owners targeting sales, or exits, in 3 to 7 years. Little is known about the association of exit with physician retention and subsequent employment. Using panel data over the period 2014-2020, we... View Details
Berquist, Victoria, Lev Klarnet, and Leemore Dafny. "Sale of Private Equity–Owned Physician Practices and Physician Turnover." JAMA Health Forum 6, no. 2 (February 2025).
- September 20, 2021
- Article
The Puzzle of OpenSea Private Sale Fees
Kominers, Scott Duke. "The Puzzle of OpenSea Private Sale Fees." dGen Network (September 20, 2021).
- July 2012
- Case
Barclays Capital and the Sale of Del Monte Foods
By: John Coates, Clayton Rose and David Lane
This case explores the reputational and legal issues that arise as Barclays Capital attempted to manage client conflicts by following established industry practice in the face of changing legal norms. In February 2011, Judge Travis Laster granted a preliminary... View Details
Keywords: Client Management; Fiduciary Duty; Mergers ＆ Acquisitions; Investment Banking; Private Equity; Ethics; Finance; Reputation; Banking Industry; United States
Coates, John, Clayton Rose, and David Lane. "Barclays Capital and the Sale of Del Monte Foods." Harvard Business School Case 313-036, July 2012.
- 05 Dec 2023
- Cold Call Podcast
What Founders Get Wrong about Sales and Marketing
Keywords: Re: Mark N. Roberge
- May 2020
- Article
Sales Leadership During and After the Crisis
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details
Cespedes, Frank V. "Sales Leadership During and After the Crisis." Top Sales Magazine (May 2020), 28–29.