Filter Results:
(136)
Show Results For
- All HBS Web (136)
- Faculty Publications (130)
Show Results For
- All HBS Web (136)
- Faculty Publications (130)
- September 2014 (Revised November 2014)
- Case
Marketing Marijuana in Colorado
By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details
Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Colorado
Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.)
- January 2004 (Revised July 2006)
- Case
Mondavi Winery
Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details
Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry
Miller, Gregory S., and Thomas Patrick Doyle CSC. "Mondavi Winery." Harvard Business School Case 104-056, January 2004. (Revised July 2006.)
- January 2015 (Revised August 2016)
- Case
Chateau Pontet-Canet
By: Daniel Malter
This case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a red wine producing estate in Pauillac (Bordeaux, France) and member of the fifth class of the ancient grand cru... View Details
Keywords: Plant-Based Agribusiness; Alignment; Strategy; Competition; Food and Beverage Industry; France
Malter, Daniel. "Chateau Pontet-Canet." Harvard Business School Case 715-442, January 2015. (Revised August 2016.)
- September 2004 (Revised December 2005)
- Case
Chardonnay Shortage at Mondavi Winery, The
Mondavi Winery is facing a shortage of its Chardonnay wine. This shortage will disrupt its positioning in wine outlets and impact earnings. Allows students to discuss how to communicate such temporary--but financially important--shocks to the capital markets and... View Details
Keywords: Plant-Based Agribusiness; Business Earnings; Production; System Shocks; Capital Markets; Agriculture and Agribusiness Industry
Miller, Gregory S., and Thomas Patrick Doyle CSC. "Chardonnay Shortage at Mondavi Winery, The." Harvard Business School Case 105-021, September 2004. (Revised December 2005.)
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
more efficiently. In addition, they discuss trends in the industry, such as lab-grown meat, the increased use of no-till farming, and the move among consumers to a more plant-based diet—a trend that Alvarez says has grown considerably in... View Details
- May 2008
- Teaching Note
Vegpro Group: Growing in Harmony (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [508-001]. View Details
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- November 2002 (Revised March 2006)
- Case
Global Conservation Trust, The: A Foundation for Food Security
By: Ray A. Goldberg and Carin-Isabel Knoop
Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of... View Details
Keywords: Food; Safety; Plant-Based Agribusiness; Nonprofit Organizations; Welfare; Finance; Environmental Sustainability; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Carin-Isabel Knoop. "Global Conservation Trust, The: A Foundation for Food Security." Harvard Business School Case 903-418, November 2002. (Revised March 2006.)
- November 2019 (Revised April 2020)
- Case
Danone: Changing the Food System
By: David E. Bell, Federica Gabrieli and Daniela Beyersdorfer
Emmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon... View Details
Keywords: Animal-Based Agribusiness; Plant-Based Agribusiness; Food; Nutrition; Quality; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Business Model; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France
Bell, David E., Federica Gabrieli, and Daniela Beyersdorfer. "Danone: Changing the Food System." Harvard Business School Case 520-053, November 2019. (Revised April 2020.)
- November 1996
- Case
Diamond Walnut Growers
By: Ray A. Goldberg and Mollie H. Carter
Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details
Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Mollie H. Carter. "Diamond Walnut Growers." Harvard Business School Case 597-048, November 1996.
- 05 Mar 2020
- News
Green Light
Marketing—and a longtime attendee of the School’s Agribusiness Seminar—has closely tracked the industry’s ascent. He estimates that there’s some $2 billion invested in the space right now, with money flowing in from VCs, sustainable... View Details
- May 2020
- Teaching Note
Bayer Crop Science
By: David E. Bell, Michael Norris and Mel Martin
Teaching Note for HBS Case No. 520-055. View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details
Keywords: James Cartwright; Bharat Patel; Umang Patel; Vegpro; VP Group; Kenya; Nairobi; Africa; Vegetables; Flowers; Marks ＆ Spencer; Sainsbury's; Horticulture; Sugar; Growth; Diversification; Freighting; Agribusiness; Plant-Based Agribusiness; Trade; Marketing; Marketing Strategy; Vertical Integration; Supply Chain; Employees; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Kenya; Nairobi; Africa; United Kingdom; Europe; Ethiopia; Ghana
Alvarez, Jose, and Natalie Kindred. "VP Group: Vegpro Grows Beyond Kenya." Harvard Business School Case 514-055, December 2013. (Revised July 2015.)
- January 2020 (Revised April 2020)
- Case
Rumo: Infrastructure for a Healthier Economy
By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred
Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America; Brazil
Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)
- January 2004 (Revised November 2004)
- Case
Rwandan Tea Industry, The: Looking into the Future
By: Debora L. Spar
In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry... View Details
Keywords: Plant-Based Agribusiness; Market Entry and Exit; Competitive Strategy; Privatization; Government and Politics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Rwanda
Spar, Debora L., and Cate Reavis. "Rwandan Tea Industry, The: Looking into the Future." Harvard Business School Case 704-007, January 2004. (Revised November 2004.)
- December 2015 (Revised January 2016)
- Case
Woolf Farming and the California Water Crisis
By: Forest Reinhardt, David Bell, Natalie Kindred, Mary Shelman and Laura Winig
This case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and... View Details
Keywords: Plant-Based Agribusiness; Natural Disasters; Climate Change; Resource Allocation; Environmental Sustainability; Government and Politics; Economics; Weather; Agriculture and Agribusiness Industry; California
Reinhardt, Forest, David Bell, Natalie Kindred, Mary Shelman, and Laura Winig. "Woolf Farming and the California Water Crisis." Harvard Business School Case 716-038, December 2015. (Revised January 2016.)
- November 2009
- Article
Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops... View Details
Keywords: Export Crop; Field Experiment; Food Safety Standards; Plant-Based Agribusiness; Trade; Profit; Marketing; Standards; Failure; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Kenya; European Union
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
- October 2003 (Revised January 2004)
- Case
ITC eChoupal Initiative, The
Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details
Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India
Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
- April 1998 (Revised January 2000)
- Case
Pioneer Hi-Bred International, Inc.: Supply Management
By: Francis Aguilar, Paul Clark and Xin Xi He
This case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning... View Details
Keywords: Plant-Based Agribusiness; Production; Distribution; Marketing Strategy; Customer Focus and Relationships; Logistics; Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Aguilar, Francis, Paul Clark, and Xin Xi He. "Pioneer Hi-Bred International, Inc.: Supply Management." Harvard Business School Case 898-238, April 1998. (Revised January 2000.)