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January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

March 2014
Teaching Plan

Amul Dairy

By: Ray A. Goldberg and Matthew Preble

In 2013, Rahul Kumar, the managing director of Amul dairy, India's leading dairy firm, had to decide how to position his firm for the future in light of India's growing population and demand for dairy. How could he maintain the firm's cooperative structure, address the... View Details

2020
Working Paper

Fresh Fruit and Vegetable Consumption: The Impact of Access and Value

By: Retsef Levi, Elisabeth Paulson and Georgia Perakis

The goal of this paper is to leverage household-level data to improve food-related policies aimed at increasing the consumption of fruits and vegetables (FVs) among low-income households. Currently, several interventions target areas where residents have limited... View Details

Keywords: Food Deserts; Food Access; Food Policy; Causal Inference; Food; Nutrition; Poverty; Government Administration

July 2023
Case

DayTwo: Going to Market with Gut Microbiome (Abridged)

By: Ayelet Israeli

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to... View Details

Keywords: Dina Gerdeman

September 2003
Case

Growing Up in China: The Financing of BabyCare Ltd.

By: Mihir A. Desai and Mark Veblen

The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details

Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

December 2006 (Revised August 2008)
Case

Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?

Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about... View Details

Keywords: Animal-Based Agribusiness; For-Profit Firms; Social Entrepreneurship; Competition; Expansion; Agriculture and Agribusiness Industry; India

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

May 2023
Case

Legacy Partners

By: Royce Yudkoff and Richard S. Ruback

Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021. The company, based in Sacramento CA, was a compounding pharmacy serving Total Parenteral Nutrition ("TPN") patients nationwide.... View Details

Keywords: Acquisition; Growth and Development Strategy; Competitive Strategy; Business or Company Management; Pharmaceutical Industry

June 2024
Supplement

Legacy Partners (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

March 2020
Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz

At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details

Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior

Find at Harvard

June 2024
Supplement

Legacy Partners (A)

By: Richard S. Ruback and Royce Yudkoff

Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021.... View Details

2020
Book

Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

By: Rosabeth Moss Kanter

Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies... View Details

Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation and Invention; Organizational Change and Adaptation; Business and Community Relations; Civil Society or Community

Find at Harvard

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

2016
Working Paper

Food Stamp Entrepreneurs

By: Gareth Olds

This paper explores how eligibility for the Supplemental Nutrition Assistance Program (SNAP, formerly known as the Food Stamps Program) affects firm formation. Using a variety of identification strategies, I show that expanded SNAP eligibility in the mid-2000s... View Details

Keywords: Entrepreneurship; Welfare or Wellbeing

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

2019
Working Paper

Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households

By: Retsef Levi, Elisabeth Paulson and Georgia Perakis

The federal government currently spends over $100 billion per year on policies aimed to increase fruit and vegetable (FV) consumption among low income households. These include price-, nutrition education-, and access-related interventions. Currently, the government... View Details

Keywords: Bi-level Optimization; Optimal Subsidies; Public Policy; Food Policy; Central Planner; Government Administration; Poverty; Food; Nutrition

22 Oct 2013
First Look

First Look: October 22

light of India's growing population and demand for dairy. How could he maintain the firm's cooperative structure, address the nutritional needs of all Indians, make use of emerging technology, and navigate the country's dairy policies in... View Details

Keywords: Sean Silverthorne

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