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All HBS Web
(943)
- People (3)
- News (264)
- Research (486)
- Events (2)
- Multimedia (2)
- Faculty Publications (192)
- Web
Letter from Dean Srikant Datar to the HBS Community on Ukraine | About
and distressing moment. I am grateful for the ways our community is mobilizing already to support one another. I want to alert you to ways you can help and remind you about a range of resources, at HBS and...
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- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the...
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Keywords:
Social Effects;
Field Experiment;
Mobile;
Customer Relationship Management;
Network Effects;
Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- May 2021 (Revised May 2022)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable...
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Keywords:
Marketing Communication;
Integrated Strategy;
Brand;
Brand & Product Management;
Brand Communication;
Brand Differentiation;
Brand Building;
Brand Management;
E-Commerce Strategy;
Ecommerce;
App;
App Development;
Applications;
COVID;
COVID-19;
Pandemic;
Pricing;
Pricing Strategy;
Subscription Model;
Subscription;
Partnerships;
Strategic Partnerships;
B2B Vs. B2C;
B2B;
Health & Wellness;
Wellbeing;
Digitization;
Commoditization;
Mobile App;
Mobile App Industry;
Mobile Healthcare;
Mobile Marketing;
Digital Brand;
Digital Health;
Consumer Health;
Apps;
Online Business;
Online Competition;
Online Community;
Online Entertainment;
Entertainment And Leisure;
Meditation;
Marketing;
Marketing Communications;
Brands and Branding;
Price;
Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Partners and Partnerships;
Health;
Well-being;
Mobile and Wireless Technology;
Communication;
Communication Strategy;
Disruption;
Consumer Behavior;
Digital Marketing;
E-commerce;
Applications and Software;
Communications Industry;
Communications Industry;
Communications Industry;
United States;
North America;
United Kingdom
Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
- June 2015 (Revised August 2016)
- Case
Qualcomm Inc., 2009-2015
By: David B. Yoffie
In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to...
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Keywords:
Communication Technologies;
Technology;
Wireless Technologies;
Mobile and Wireless Technology;
Strategy;
Communication Technology;
Competitive Strategy;
Change Management;
Electronics Industry;
Telecommunications Industry;
California
Yoffie, David B. "Qualcomm Inc., 2009-2015." Harvard Business School Case 715-467, June 2015. (Revised August 2016.)
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest...
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Keywords:
Platforms;
Launch;
Mobilization Strategy;
Two-Sided Platforms;
Network Effects;
Adoption;
Entrepreneurship;
Information Technology Industry;
Advertising Industry;
Media and Broadcasting Industry;
Transportation Industry;
Financial Services Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- 01 Jun 2011
- News
America the Unequal
people with zero net worth, and even negative net worth, can still believe that they are living the American dream, doing “better” than their parents did while keeping up with the Joneses. Second, poorer Americans’ belief in social View Details
- Article
Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study
By: Noy Alon, Ariel Dora Stern and John Torous
BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...
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Keywords:
Mobile Health;
Smartphone;
Food And Drug Administration;
Risk-based Framework;
Health Care and Treatment;
Mobile and Wireless Technology;
Applications and Software;
Framework
Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of...
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Keywords:
Social Influence;
Social Network;
Mobile App;
Peer Effects;
Latent Homophily;
Latent Space;
Proxy Variables;
Familiarity;
Behavior;
Consumer Behavior;
Applications and Software;
Social and Collaborative Networks;
Mobile and Wireless Technology;
Power and Influence;
Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- 2020
- Working Paper
Social Interactions in Pandemics: Fear, Altruism, and Reciprocity
By: Laura Alfaro, Ester Faia, Nora Lamersdorf and Farzad Saidi
In SIR models, homogeneous or with a network structure, infection rates are assumed to be exogenous. However, individuals adjust their behavior. Using daily data for 89 cities worldwide, we document that mobility falls in response to fear, as approximated by Google...
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Keywords:
Social Interactions;
Pandemics;
Mobility;
Cities;
SIR Networks;
Social Preferences;
Social Planner;
Targeted Policies;
Health Pandemics;
Interpersonal Communication;
Behavior;
Policy
Alfaro, Laura, Ester Faia, Nora Lamersdorf, and Farzad Saidi. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity." NBER Working Paper Series, No. 27134, May 2020.
- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that...
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Keywords:
WhatsApp;
Facebook;
Mobile Messaging;
Social Network;
Acquisitions;
Value Added;
Strategy Alignment;
Monetization;
Social Platforms;
Technology;
Strategy;
Corporate Strategy;
Acquisition;
Communication Technology;
Social and Collaborative Networks;
Value Creation;
Social Media;
Applications and Software;
Digital Platforms;
Communications Industry;
Communications Industry
Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
- November 2008
- Background Note
Welcome to a Wireless World
By: Stephen P. Bradley and Nancy Bartlett
Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered...
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Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
- April 2008
- Background Note
Broadband and Video Games: Playing and Winning Together
By: Stephen P. Bradley and Nancy Bartlett
This note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.
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Keywords:
Games, Gaming, and Gambling;
Innovation and Invention;
Relationships;
Information Infrastructure;
Applications and Software;
Mobile and Wireless Technology;
Entertainment and Recreation Industry;
Technology Industry
Bradley, Stephen P., and Nancy Bartlett. "Broadband and Video Games: Playing and Winning Together." Harvard Business School Background Note 708-440, April 2008.
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic...
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Keywords:
Healthcare;
Consumer Power;
Innovation In Healthcare Delivery;
Mobile Healthcare;
Transition;
Transformation;
Trends;
Customer Satisfaction;
Customer Value and Value Chain;
Health Care and Treatment;
Information;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Management;
Marketing;
Markets;
Planning;
Problems and Challenges;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
South America;
North and Central America;
Middle East;
Europe;
Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other...
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Keywords:
Communication Technology;
Music Entertainment;
Product Launch;
Partners and Partnerships;
Mobile and Wireless Technology;
Communications Industry;
Communications Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began...
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Keywords:
Digital Innovation;
Digital Music;
Digital Marketing;
Mobile Marketing;
Technological Innovation;
Marketing Communications;
Music Entertainment;
Mobile Technology;
Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...
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Keywords:
Mobile Phones;
Smartphone;
Tablet Computer;
Android;
Recombination;
Design Thinking;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Communications Industry;
Communications Industry;
Communications Industry;
Communications Industry;
Asia;
Taiwan;
Europe;
United States
Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
concerted effort to disconnect from their devices for a few predetermined hours every week—and how they became more productive as a result. The following excerpt from the book describes how the scheduled disconnecting process, dubbed...
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Keywords:
by Leslie A. Perlow
- January 2024 (Revised May 2024)
- Case
Private 5G Networks
By: Andy Wu and Maggie Yang
In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed...
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Keywords:
5G;
Communication Technology;
Mobile and Wireless Technology;
Technological Innovation;
Innovation Strategy;
Telecommunications Industry
Wu, Andy, and Maggie Yang. "Private 5G Networks." Harvard Business School Case 724-430, January 2024. (Revised May 2024.)
- 22 Dec 2015
- News
The curation of insights at incubators
- March 2015 (Revised September 2016)
- Technical Note
Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
By: Feng Zhu and Aaron Smith
This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for...
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Zhu, Feng, and Aaron Smith. "Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet." Harvard Business School Technical Note 615-039, March 2015. (Revised September 2016.)