Manufacturing Strategy - Publications - Faculty & Research - Harvard Business School

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23 Aug 2004
Research & Ideas

Strategy for Small Fish

The art of business today seems to be the ability to influence resources your company doesn't own—resources such as the production scheduling of manufacturing partners, the packaging requirements of distribution partners, and the... View Details

Keywords: by Marco Iansiti & Roy Levien

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

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December 2011
Teaching Note

Bergerac Systems: The Challenge of Backward Integration (Brief Case)

By: David A. Garvin and Sunru Yong

Teaching Note for Product # 4381 View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Analysis; Supply Chain Management; Vertical Integration; Finance

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent... View Details

Keywords: by Sean Silverthorne; Manufacturing; Manufacturing

June 2023
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details

Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Manufacturing Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China

Teaching Interest

Strategy and Technology

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

April 2004
Article

Manufacturer Benefits from Information Integration with Retail Customers

By: Susan Kulp, Hau Lee and Elie Ofek

Keywords: Information; Integration; Customers; Sales

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August 2017 (Revised September 2022)
Case

Fuyao Glass America: Sourcing Decision

In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced... View Details

Keywords: Supply Chains; Globalization Of Supply Chain; Manufacturing Footprint; Manufacturing; Manufacturing Strategy; Global Strategy; Supply Chain; Globalization; Supply Chain Management; Production; Logistics; Strategy; Manufacturing Industry; Manufacturing Industry; United States; China

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991). The head of a manufacturing firm was preparing to initiate talks with the leadership... View Details

Keywords: by Deepak Malhotra

November 1983 (Revised October 1988)
Case

Canon Inc.: Worldwide Copier Strategy

By: Michael E. Porter

Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details

Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry

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February 2005 (Revised April 2011)
Case

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan I. Siegel

Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian... View Details

Keywords: Factories, Labs, and Plants; Global Strategy; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Competitive Strategy; Consumer Products Industry; China; United States

1986
Chapter

Competition Encountered by U.S. Companies That Manufacture Abroad

By: Robert B. Stobaugh

Keywords: Multinational Firms and Management; Competition; Trade; Manufacturing Industry; United States

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (C)

By: David A. Garvin

In the preceding case, Copeland had to choose between two alternative plant layouts for organizing its Sidney plant. Now it must get work force approval for a change in "bumping" rules before proceeding with the change. Management must decide how to proceed--to... View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Labor and Management Relations; Restructuring; Decisions; Change Management; Manufacturing Industry; Ohio

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry

2009
Article

Synthesis by Microbes or Chemists? Pharmaceutical Research and Manufacturing in the Antibiotic Era

By: Arthur A. Daemmrich

This article presents a case study of the rise of Pfizer as a leading pharmaceutical company, with a focus on changing relationships between manufacturing technology and R&D between the mid-1940s and the mid-1960s. Pfizer first moved into pharmaceuticals through... View Details

Keywords: Research and Development; Production; Technology; Transformation; Relationships; Success; Organizations; Programs; Chemicals; Alignment; Pharmaceutical Industry; United States

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Article

Manufacturing Strategy: At the Intersection of Two Paradigm Shifts

By: R. H. Hayes and G. P. Pisano

Keywords: Strategy; Change

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31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

The full cultural and sociological aftershocks of the earthquake in Japan—the worst disaster to hit the country since World War II—are washing like a tsunami across many industries as manufacturers and their customers scramble to replace... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

August 1999 (Revised February 2000)
Case

Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)

By: Steven C. Wheelwright, Charles A. Holloway, Nicole Tempest and Christian G. Kasper

Describes the procedures and processes used by Cisco Systems in its acquisition of high-technology firms. Its goal is to retain key engineering talent and to leverage existing product development efforts, but to quickly merge acquired companies its own systems and... View Details

Keywords: Information Technology; Leveraged Buyouts; Acquisition; Integration; Mergers and Acquisitions; Production; Activity Based Costing and Management; Corporate Entrepreneurship; Innovation and Management; Technological Innovation; Talent and Talent Management; Human Resources; Manufacturing Industry; Manufacturing Industry; England

October 2023 (Revised January 2024)
Case

Ball: EVA Driving the World's Leading Can Manufacturer (A)

By: Jonas Heese and Susan Pinckney

The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details

November 2009
Case

VF Brands: Global Supply Chain Strategy

By: Gary P. Pisano and Pamela Adams

This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details

Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry

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