Publications

Find at Harvard

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

June 30, 2020
Article

Bipartisan Tax-Free Solution to Health Care Financing: Coupling HRAs With a Public Option

By: Regina E. Herzlinger, Richard Boxer and James Wallace

A combination of health insurance initiatives by the presumptive 2020 Democratic and Republican presidential nominees could expand health care coverage and significantly reduce costs, without raising taxes. Along the way, the combination could revitalize private... View Details

Keywords: Health Care Financing; Public Option; Health Reimbursement Arrangement (HRA); Health Care and Treatment; Insurance; Cost Management

Read Now

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

offerings with price-insensitive consumers. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52177 Fake Discounts Drive Real Revenues in Retail By: Ngwe, Donald Abstract—Prices in a wide variety of contexts are... View Details

Keywords: Dina Gerdeman

February 2017 (Revised June 2017)
Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg

Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details

Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry

Forthcoming
Article

Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies

By: Jodi L. Short, Michael W. Toffel, Elizabeth A. Keenan and Melissa Ouellet

Regulators operate in an increasingly hostile political environment. The U.S. Supreme Court is ramping up efforts to curtail the authority of administrative agencies. The second election of Donald Trump to the presidency has unleashed a torrent of anti-regulatory... View Details

Keywords: Field Experiment; Compliance; Compliance Programs; Compliance Policies; Regulatory Enforcement; Environmental Regulation; Environmental Policy; Government Experimentation; Governance Compliance; Government Administration; Governing Rules, Regulations, and Reforms; Business and Government Relations; Construction Industry; Public Administration Industry; California; United States

SSRN

Read Now

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic, economic, and technology... View Details

Keywords: Dina Gerdeman

June 2023
Case

The Business of Campaigns

By: Vincent Pons and Mel Martin

In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details

Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

11 Apr 2024
In Practice

Why Progress on Immigration Might Soften Labor Pains

that looks at both the H1-B restrictions and the executive orders that Donald Trump issued in April 2017. We found that led to an erosion of $100 billion of valuation for US companies. Finally, the US is losing a policy battle related to... View Details

Keywords: by Rachel Layne

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

SSRN

Read Now

04 Jan 2017
What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

leaders, such as Donald Trump, who presumably have beaten bureaucracy in their own organizations. What happens, though, at least according to US history, is that leaders who only have experience in business often are frustrated when they... View Details

Keywords: by James L. Heskett

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

and discourse about former President Donald Trump’s Twitter usage was heated. “So, all the discussion was about the perils of social media,” says Pacelli, the Gerald Schuster Associate Professor of Business Administration. “We wanted to... View Details

Keywords: by Kasandra Brabaw; Technology

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

When US Supreme Court Justice Ruth Bader Ginsburg died in 2020, Harvard Business School Assistant Professor Edward Chang noticed something interesting: To fill the vacancy, then-President Donald Trump replaced Ginsburg with another woman,... View Details

Keywords: by Michael Blanding

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details

Keywords: by Dina Gerdeman

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

" Take, for example, marine biologist Rachel Carson, who alerted the public to the dangers of pesticides in the 1950s; Donald Trump, who, throughout 2016, rallied citizens around the slogan “Make America Great Again;” or Teresa... View Details

Keywords: by Carmen Nobel

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

perpetrator’s mission. Some examples of collaborators include those assistants and actors who kept silent even as movie producer Harvey Weinstein assaulted women. Also in this category, says Bazerman, are legislators like Lindsay Graham and Mitch McConnell who... View Details

Keywords: by Pamela Reynolds

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

held. But having no stock price is a double-edged sword, as the case of Donald Salter Communications Inc. illustrates, since it is then harder to give managers incentives to maximize value during the restructuring. View Details

Keywords: by Stuart C. Gilson

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

long-term success may depend on how much its customers feel safe going back into the water. When the company first shut down in March 2020, many cruise executives were hopeful that governments would lift restrictions, and they would sail again by October 2020.... View Details

Keywords: by Michael Blanding; Travel

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines