Publications

October 1982
Supplement

Fiber-Optics Industry (D)

By: Michael E. Porter and John R. Wells

Keywords: Communications Industry; Communications Industry

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

redundant communication, coupled with an escalating sense of urgency, is integral to communicating because it gets the job done. New research shows that getting employees to listen up and deliver isn't so different. “Those without power... View Details

Keywords: by Kim Girard

July 2023
Article

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones

This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details

Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

January 1999 (Revised March 2004)
Case

Mobile Communications Tokyo, Inc.

Describes a young Japanese telecommunications equipment and software company. The founder and president, Hatsuhiro Inoue, has just seen revenues double over the last two years and expects further rapid growth. The company currently has three product lines:... View Details

Keywords: Growth Management; Initial Public Offering; Financial Markets; Telecommunications Industry; Tokyo; United States

April 2004
Teaching Note

Peninsula Community Foundation (TN)

By: James E. Austin, Jane Wei-Skillern and Alexis Lefort

Teaching Note to (9-304-015). View Details

Keywords: Financial Services Industry

December 2001
Case

Qwest Communications International Inc.

By: Thomas R. Eisenmann and Christopher Hackett

Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details

Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry

March 2008
Supplement

Adelphia Communications Corp.'s Bankruptcy (CW)

By: Stuart C. Gilson and Belen Villalonga

Keywords: Insolvency and Bankruptcy; Communication; Communications Industry

January 1992
Teaching Note

MCI Communications Corporation (1983) TN

By: Richard S. Ruback

Teaching Note for (9-284-057). View Details

Keywords: Financing and Loans; Growth and Development Strategy; Debt Securities; Risk and Uncertainty; Monopoly; Communications Industry

June 2010 (Revised November 2011)
Case

Zensar: The Future of Vision Communities (A)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Human Resources; Collaborative Innovation and Invention; Leadership Style; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Cooperation; Information Technology Industry; India

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

May 1998
Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon

Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details

Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

forward. In practice, if someone figures out a really cool new activity or device, a community of co-innovators will form almost instantly. The emergence of a dominant design will trigger an industry... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

March 2015 (Revised April 2015)
Case

The Heat Is On: Emerging Ecosystems in the Thermostat Industry

By: David Collis and Ashley Hartman

Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details

March 2009 (Revised May 2009)
Teaching Note

Adelphia Communications Corp.'s Bankruptcy (TN)

By: Stuart C. Gilson and Belen Villalonga

Teaching Note for [208071]. View Details

Keywords: Insolvency and Bankruptcy; Communications Industry

August 1998 (Revised September 2004)
Teaching Note

First Community Bank (A) TN

By: Rosabeth M. Kanter

Teaching Note for (9-396-202). View Details

Keywords: Banks and Banking; Banking Industry

March 1986
Teaching Note

American Communications (A), Teaching Note

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Communication; Telecommunications Industry

March 2025
Case

Fostering Community at Airbnb (A)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; California

July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India