Communication Strategy - Publications - Faculty & Research

August 2008
Article

Ethnic Scientific Communities and International Technology Diffusion

This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details

Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States

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April 2021
Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details

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January 1992
Teaching Note

MCI Communications Corporation (1983) TN

By: Richard S. Ruback

Teaching Note for (9-284-057). View Details

Keywords: Financing and Loans; Growth and Development Strategy; Debt Securities; Risk and Uncertainty; Monopoly; Communications Industry

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Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

Fall 2012
Article

Innovation Strategy and Entry Deterrence

By: Ozge Turut and Elie Ofek

We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details

Keywords: Competition; Innovation Strategy; Risk and Uncertainty; Markets; Mathematical Methods

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06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

unreciprocated. In this article, I present four strategies to help you maximize the likelihood that others will acknowledge your gestures of goodwill and reciprocate in kind. 1. Label Your Concessions In negotiation, don't assume that... View Details

Keywords: by Deepak Malhotra

01 Dec 2001
News

September 11: A Community Reflects

on September 14, when the campus community came together for a noontime memorial service honoring those lost in the September 11 terrorist attacks. Under gray skies, a steady rain fell on students, faculty, and staff members who stood... View Details

Keywords: Susan Young;Deborah Blagg

June 2006 (Revised April 2007)
Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean

In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details

Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career

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02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

outcomes. The discipline of creating the strategy map of linked objectives in the four perspectives engages the executive team, and often promotes much greater clarity and commitment to the strategy. Once created, the View Details

Keywords: by Martha Lagace

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons

This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy

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August 2016
Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details

Keywords: Management Succession; Communication Strategy; Technology Industry

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11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

for change and understood the importance of communicating the vision and strategy to every employee. Without such strong leadership at the top, even the comprehensive management system we introduce in this... View Details

Keywords: by Martha Lagace

26 Sep 2014
News

Prevent Conflicting Messages from Confusing Your Team

Keywords: communication; strategy; innovation

26 Mar 2006
Research & Ideas

The Office of Strategy Management

distinct advantage. These organizations have found ways to describe and communicate their strategies using powerful and tested approaches. They have recognized the need to make View Details

Keywords: by Martha Lagace

June 1991 (Revised February 1999)
Case

Willow Creek Community Church (A)

By: Leonard A. Schlesinger

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details

Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry

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07 Jul 2023
News

A Community Hunger Solution with Global Ambitions

Every evening on the streets of Pune, in western India, a 67-year-old man offers food to the people in his community in need of a meal. He’s a community leader in the Robin Hood Army, a no-funds volunteer... View Details

TeachingInterests

Driving Digital Strategy (DIGS)

By: Sunil Gupta

Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details

October 1992 (Revised October 1993)
Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes

Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details

Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales

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February 2007 (Revised March 2007)
Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen

Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details

Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland

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