Automation And Augmentation - Publications - Faculty & Research - Harvard Business School

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Transforming Customer Engagement

Against a backdrop of intensifying competition, rising labor costs, and ascending customer expectations, companies are actively seeking ways to do more with less – for example, compelling customers to take on new roles in the value creation process. And, when... View Details

2024
Working Paper

Automating Short-Term Payroll Savings: Evidence from Two Large U.K. Experiments

By: Sarah Holmes Berk, James J. Choi, Jay Garg, John Beshears and David Laibson

Automatic enrollment is often used to increase retirement savings. What are the effects of using it (or, alternatively, requiring an active enrollment choice) to increase short-term savings? We evaluate two experiments in the U.K. at employers that enable workers to... View Details

Keywords: Retirement Savings; Participation; Automatic Enrollment; Retirement; Human Resources

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January 2017
Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details

Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry

April 2023
Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun

Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details

Keywords: Perception; Behavior; Surveys; Auto Industry

May 1996 (Revised October 2001)
Case

BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop

Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details

Keywords: Performance Effectiveness; Management Practices and Processes; Projects; Negotiation; Outcome or Result; Problems and Challenges; Air Transportation Industry; Construction Industry; Colorado

02 Sep 2019
News

The A.I. of the Deal: These Data-Rich Startups Want to Automate Sales

March 1990 (Revised December 1995)
Teaching Note

Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Business Processes; Manufacturing Industry; Consumer Products Industry

08 Sep 2021
News

Talent Shortage? Maybe It’s Your Automated Hiring System, Lack of Investment in Training

2020
Working Paper

Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion

By: Ryan Allen and Prithwiraj Choudhury

Past research offers mixed perspectives on whether domain experience helps or hurts algorithm-augmented work performance. To reconcile these perspectives, we theorize that domain experience affects algorithm-augmented performance via two distinct countervailing... View Details

Keywords: Automation; Domain Experience; Algorithmic Aversion; Experts; Algorithms; Machine Learning; Decision-making; Future Of Work; Employees; Experience and Expertise; Decision Making; Performance

November 2020
Background Note

The New Generation of Retail

By: William R. Kerr, Daniel O'Connor and James Palano

Keywords: Retail; Automation

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

January–February 2022
Article

Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion

By: Ryan Allen and Prithwiraj Choudhury

How does a knowledge worker’s level of domain experience affect their algorithm-augmented work performance? We propose and test theoretical predictions that domain experience has countervailing effects on algorithm-augmented performance: on one hand, domain experience... View Details

Keywords: Automation; Domain Experience; Algorithmic Aversion; Experts; Algorithms; Machine Learning; Future Of Work; Employees; Experience and Expertise; Decision Making; Performance

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30 Jun 2022
News

If You’re Using Pricing Automation to Rival Competitors, Speed Isn’t the Only Thing You Should Focus On

October 2018
Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson

2022
Article

Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response

By: Alexander MacKay and Samuel N. Weinstein

Pricing algorithms are rapidly transforming markets, from ride-sharing apps, to air travel, to online retail. Regulators and scholars have watched this development with a wary eye. Their focus so far has been on the potential for pricing algorithms to facilitate... View Details

Keywords: Competition Policy; Regulation; Algorithmic Pricing; Dynamic Pricing; Economics; Law And Economics; Law And Regulation; Consumer Protection; Antitrust Law; Industrial Organization; Antitrust Issues And Policies; Technological Change: Choices And Consequences; Competition; Policy; Price; Governing Rules, Regulations, and Reforms; Microeconomics; Duopoly and Oligopoly; Law

June 2016
Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover

Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California

May 2019 (Revised July 2019)
Case

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo

Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details

Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry

September 2014 (Revised February 2017)
Case

Belk: Towards Exceptional Scheduling

By: Ethan Bernstein, Saravanan Kesavan, Bradley Staats and Luke Hassall

With 24,000 staff and over 300 stores, Belk Inc. sought to replace its entirely manual labor scheduling system with an automated software solution from Reflexis. Belk hoped the upgrade would simplify scheduling, reduce time employees spent in non-customer-facing roles,... View Details

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

achieving the complete elimination of all waste in pursuit of the most efficient methods.” The system is based on two principles: automation with a human touch, and each process producing only what is needed... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

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