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  • All HBS Web  (1,943)
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    • Research  (972)
    • Events  (4)
    • Multimedia  (133)
  • Faculty Publications  (441)
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  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
  • 2000
  • Working Paper

The Drivers of National Innovative Capacity: Implications for Spain and Latin America

By: Michael E. Porter, Jeffrey L. Furman and Scott Stern
In the past decade, both academic scholars and policymakers have focused increasing attention on the central role that technological innovation plays in economic growth. There are at least two distinct reasons for this increased interest. First, though economists have... View Details
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Porter, Michael E., Jeffrey L. Furman, and Scott Stern. "The Drivers of National Innovative Capacity: Implications for Spain and Latin America." Harvard Business School Working Paper, No. 01-004, May 2000.
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

marking, and conceptual bridging; and, a second phase marked by a redefinition of competitive and consumer boundaries and facilitated by mechanisms of competitive set reclamation and enthusiast consumer... View Details
Keywords: Sean Silverthorne
  • October 2009 (Revised July 2013)
  • Case

Gilead Sciences, Inc.: Access Program

By: V. Kasturi Rangan and Katharine Lee
Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details
Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry
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Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences, Inc.: Access Program." Harvard Business School Case 510-029, October 2009. (Revised July 2013.)
  • August 1999
  • Case

Health Resources & Technology

Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details
Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry
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McGahan, Anita M., and Brian S. Silverman. "Health Resources & Technology." Harvard Business School Case 700-003, August 1999.
  • Web

Initiatives & Projects - Faculty & Research

managerial disciplines to drive sustained, high-impact social change. U.S. Competitiveness The U.S. Competitiveness Project is a research-led... View Details
  • January 1993 (Revised April 1995)
  • Case

Fog of Business, The

In the mid-1980s, the Holland Sweetener Co. (HSC) was facing the decision whether to enter the European and Canadian aspartame markets, following the ending of NutraSweet's patents there. A major question facing HSC was whether NutraSweet would respond to entry in an... View Details
Keywords: Risk and Uncertainty; Patents; Competition; Market Entry and Exit; Food and Beverage Industry; Canada; United States; Europe
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Brandenburger, Adam M. "Fog of Business, The." Harvard Business School Case 793-098, January 1993. (Revised April 1995.)
  • July 2005 (Revised September 2016)
  • Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
  • Person Page

Recent articles

By: Richard S. Tedlow

Don't Deny the Facts

Investor's Business Daily, April 27, 2010

The ability to see facts objectively is paramount to business success. An interview with Richard S.... View Details

  • March 2018
  • Article

Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster

By: Hazhir Rahmandad, Rebecca Henderson and Nelson P. Repenning
Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the numbers"—delivering quarterly earnings at the expense of longer-term investments—makes it difficult for firms to make the investments necessary to build competitive... View Details
Keywords: Capability; Short-termism; System Dynamics; Tipping Point; Business or Company Management; Earnings Management; Resource Allocation
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Rahmandad, Hazhir, Rebecca Henderson, and Nelson P. Repenning. "Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster." Management Science 64, no. 3 (March 2018): 1328–1347.

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • 20 Jan 2010
    • First Look

    First Look: Jan. 20

    benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details
    Keywords: Martha Lagace
    • 1:45 PM – 2:45 PM EST, 11 Jan 2017
    • Webinars: Trending@HBS

    Problems Unsolved and a Nation Divided

    Five years of research from Harvard Business School's US Competitiveness Project, as well as the findings from the 2016 surveys on US competitiveness, present a sobering picture of the deep structural challenges facing the United States. The US needs a national... View Details
    • 18 Nov 2014
    • First Look

    First Look: November 18

    http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf   Working Papers The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in View Details
    Keywords: Sean Silverthorne

      Bank Capital and the Low Risk Anomaly

      Minimum capital requirements are a central tool of banking regulation. Setting them balances a number of factors, including any effects on the cost of capital and in turn the rates available to borrowers. Standard theory predicts that, in perfect and efficient... View Details
      • 2017
      • Chapter

      Entrepreneurship, Policy, and the Geography of Wind Energy

      By: Geoffrey Jones
      This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details
      Keywords: Wind Power; Business And Government; Renewable Energy; Entrepreneurship; Geography; Business and Government Relations; Policy; Business History; Energy Industry; Green Technology Industry; Asia; Europe; United States
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      Jones, Geoffrey. "Entrepreneurship, Policy, and the Geography of Wind Energy." Chap. 12 in Green Capitalism? Business and the Environment in the Twentieth Century, edited by Hartmut Berghoff and Adam Rome, 206–231. Hagley Perspectives on Business and Culture. Philadelphia, PA: University of Pennsylvania Press, 2017.
      • March 2010 (Revised December 2010)
      • Case

      The Market for Prisoners: Business, Crime and Punishment in the "American Dream"

      By: Rafael M. Di Tella and Laura Winig
      In 2010, Corrections Corporation of America (CCA), the largest private prison operator in the U.S., was considering expansion options. The company's largest customers, federal and state governments, were under economic pressure to reduce the incarceration rate and... View Details
      Keywords: For-Profit Firms; Crime and Corruption; Profit; Law Enforcement; Growth and Development Strategy; Demand and Consumers; Business and Government Relations; Competitive Strategy; Expansion; United States
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      Di Tella, Rafael M., and Laura Winig. The Market for Prisoners: Business, Crime and Punishment in the "American Dream". Harvard Business School Case 710-042, March 2010. (Revised December 2010.)
      • 2020
      • Chapter

      Health Care Markets a Decade After the ACA: Bigger, but Probably Not Better

      By: Leemore S. Dafny
      Love it or hate it, the Affordable Care Act (ACA) embraced and extended the role of private markets in financing and delivering health care in the United States. Ten years after the ACA’s passage, it is unclear whether health care markets are better (along a range of... View Details
      Keywords: Health Care and Treatment; Markets; Laws and Statutes; Outcome or Result; Health Industry; United States
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      Dafny, Leemore S. "Health Care Markets a Decade After the ACA: Bigger, but Probably Not Better." Chap. 15 in The Trillion Dollar Revolution: How the Affordable Care Act Transformed Politics, Law, and Health Care in America, edited by Ezekiel J. Emanuel and Abbe R. Gluck. New York: PublicAffairs, 2020.
      • 2013
      • Working Paper

      Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly

      By: Malcolm Baker and Jeffrey Wurgler
      Minimum capital requirements are a central tool of banking regulation. Setting them balances a number of factors, including any effects on the cost of capital and in turn the rates available to borrowers. Standard theory predicts that, in perfect and efficient capital... View Details
      Keywords: Risk and Uncertainty; Cost of Capital; Capital Markets; Banks and Banking; Banking Industry; United States
      Citation
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      Baker, Malcolm, and Jeffrey Wurgler. "Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly." NBER Working Paper Series, No. 19018, May 2013.
      • 23 Apr 2018
      • News

      Governor Baker Swears In New Commission on Digital Innovation and Lifelong Learning

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