Organizational Systems And Technology - Publications - Faculty & Research - Harvard Business School

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March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year... View Details

Keywords: Dina Gerdeman

May 1994 (Revised January 1995)
Case

Warner Cable (A) and (B) (Condensed)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Performance Improvement; Telecommunications Industry; Massachusetts

February 2011
Case

Jamie Turner at MLI, Inc.

By: John J. Gabarro and Colleen Kaftan

The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern... View Details

Keywords: Communication; Interpersonal Relations; Superior ＆ Subordinate; Micro Organizational Behavior; Performance Management; Personal Strategy ＆ Style; Management Style; Conflict Management; Interpersonal Communication; Employee Relationship Management; Rank and Position; Performance; Communication Strategy; Personal Development and Career; Acquisition; Distribution Industry; Consumer Products Industry; San Diego; Chicago

June 2003
Case

Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The

Describes the evolution of the handheld operating system market. Describes the rise to dominance of Palm's operating system and the significant challenge to that dominance posed by Microsoft's Windows CE. View Details

Keywords: Competition; Information Infrastructure; Applications and Software; Network Effects; Information Technology Industry; Information Technology Industry

Research Summary

Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity

Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries. This is because institutional voids undermine core components of the traditional PE business model. I am examining how resources shape strategy... View Details

February 2004
Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler

Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details

Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms

February 2024
Teaching Note

Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details

Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States

31 Jan 2022
News

Who Pays Tolls at Work, and Who Cruises on an Open Highway?

2024
Working Paper

Appropriate Entrepreneurship? The Rise of China and the Developing World

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang

Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details

Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China

May 1988
Background Note

Roles and Relationships of Business and Government

By: George C. Lodge

Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details

Keywords: Economic Systems; Framework; Government and Politics; Mission and Purpose; Organizational Structure; Business and Government Relations; Mathematical Methods; System; Japan; Europe; Mexico; United States; Brazil

October 2023 (Revised March 2024)
Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

16 Oct 2015
Blog Post

HBS and the Arts

experiences. Coming from a business development background, I had never thought about working on the operational side of a business. But my Technology and Operations Management (TOM) Class – taught by the... View Details

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

September 1991 (Revised January 1998)
Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss

One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details

Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills

May 2002 (Revised July 2002)
Background Note

U.S. Educational System:The, Key Issues and the Role of Business Leadership

Explores the area of education and ways in which corporations have played a role in its improvement. Not intended to cover all examples of corporate involvement but, instead, to provide a sense of the range of ways that corporations have become involved, either... View Details

Keywords: Education; Business and Community Relations; Business and Government Relations; Education Industry

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16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

including patients, physicians, employers, insurance companies, and the government need to recognize that value is best defined as “a given health outcome per dollar of cost expended.” In this article, we examine some of the challenges to... View Details

Keywords: Dina Gerdeman

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis

February 2013
Article

Digitization, Innovation, and Copyright: What Is the Agenda?

By: Shane Greenstein, Josh Lerner and Scott Stern

This essay discusses the need for research on the consequences of digitization, as well as the impact of alternative policies governing the creation and use of digital information. This agenda focuses on the development of research to investigate the economics of... View Details

Keywords: Information Technology; Research; Copyright; Information Management; Innovation and Invention

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