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      • December 2012 (Revised September 2022)
      • Case

      BabbaCo

      By: Jeffrey J. Bussgang and Gaurav Jain
      Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
      Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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      Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
      • December 2012 (Revised August 2013)
      • Case

      Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

      By: Ray A. Goldberg and Lorin A. Fries
      Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details
      Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Lorin A. Fries. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)." Harvard Business School Case 913-406, December 2012. (Revised August 2013.)
      • Article

      Agency Costs, Mispricing, and Ownership Structure

      By: Sergey Chernenko, C. Fritz Foley and Robin Greenwood
      Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear all agency costs that they create and therefore have a strong incentive to minimize conflicts of interest with outside investors. We argue that if equity is... View Details
      Keywords: Business and Shareholder Relations; Ownership; Conflict of Interests; Investment; Valuation
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      Chernenko, Sergey, C. Fritz Foley, and Robin Greenwood. "Agency Costs, Mispricing, and Ownership Structure." Financial Management 41, no. 4 (Winter 2012): 885–914.
      • December 2012
      • Article

      Reflected Knowledge and Trust in Global Collaboration

      By: Mark Mortensen and Tsedal Neeley
      Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details
      Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics
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      Mortensen, Mark, and Tsedal Neeley. "Reflected Knowledge and Trust in Global Collaboration." Management Science 58, no. 12 (December 2012): 2207–2224. (equal authorship.)
      • October 2012 (Revised August 2014)
      • Case

      The Canada Pension Plan Investment Board: October 2012

      By: Josh Lerner, Matthew Rhodes-Kropf and Nathaniel Burbank
      The Canada Pension Plan Investment Board (CPPIB) is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In October of 2012, Mark Wiseman was just 12 weeks into his role as... View Details
      Keywords: Canada; CPPIB; Pensions; Private Equity; Financial Services Industry; Canada
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      Lerner, Josh, Matthew Rhodes-Kropf, and Nathaniel Burbank. "The Canada Pension Plan Investment Board: October 2012." Harvard Business School Case 813-103, October 2012. (Revised August 2014.)
      • October 2012 (Revised August 2013)
      • Case

      Global Unichip Corporation (A)

      By: Willy Shih and Chen-Fu Chien
      Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
      Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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      Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
      • August 2012 (Revised October 2015)
      • Case

      LinkedIn Corporation, 2012

      By: David Yoffie and Liz Kind
      Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Media and Broadcasting Industry; Media and Broadcasting Industry; California
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      Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
      • 2015
      • Working Paper

      Entrepreneurship and Urban Growth: An Empirical Assessment with Historical Mines

      By: Edward L. Glaeser, Sari Pekkala Kerr and William R. Kerr
      We study entrepreneurship and growth through the lens of U.S. cities. Initial entrepreneurship correlates strongly with urban employment growth, but endogeneity bedevils interpretation. Chinitz (1961) hypothesized that coal mines near cities led to specialization in... View Details
      Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mines; Industry Clusters; Entrepreneurship; City; Mining; Mining Industry; Pittsburgh
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      Glaeser, Edward L., Sari Pekkala Kerr, and William R. Kerr. "Entrepreneurship and Urban Growth: An Empirical Assessment with Historical Mines." Harvard Business School Working Paper, No. 13-015, August 2012. (Revised May 2015.)
      • August 2012 (Revised August 2015)
      • Technical Note

      Building Cities: A Technical Note

      By: Arthur I Segel and Oliver O. Hartleben
      World population growth and increasing urbanization will require new cities in the future around the world. This technical note attempts to systematize the key design decisions that developers and policy makers alike must make to be able to proceed. View Details
      Keywords: Real Estate; Urban Scope; City; Real Estate Industry
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      Segel, Arthur I., and Oliver O. Hartleben. "Building Cities: A Technical Note." Harvard Business School Technical Note 213-006, August 2012. (Revised August 2015.)
      • July 2012
      • Case

      Droga5: Launching Jay-Z's Decoded

      By: Anita Elberse and Kwame Owusu-Kesse
      In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
      Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
      • 2017
      • Working Paper

      Inequality in Knowledge Repository Use in Scaling Service Operations

      By: Melissa A. Valentine, Tom Fangyun Tan, Bradley R. Staats and Amy C. Edmondson
      To scale service operations requires sharing knowledge across the organization. However, prior work highlights that individuals on the periphery of organizational knowledge sharing networks may struggle to access useful knowledge at work. A knowledge repository (KR)... View Details
      Keywords: Knowledge Repository; Scaling Service Operations; Fluid Teams; Groups and Teams; Knowledge Management; Performance
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      Valentine, Melissa A., Tom Fangyun Tan, Bradley R. Staats, and Amy C. Edmondson. "Inequality in Knowledge Repository Use in Scaling Service Operations." Harvard Business School Working Paper, No. 13-001, July 2012. (Revised August 2017.)
      • July–September 2012
      • Article

      The (Un)Hidden Turmoil of Language in Global Collaboration

      By: Tsedal Neeley, Pamela J. Hinds and Catherine D. Cramton
      Companies are increasingly relying on a lingua franca, or common language (usually English), to facilitate cross-border collaboration. Despite the numerous benefits of a lingua franca, our research reveals myriad challenges that disrupt collaboration and contribute to... View Details
      Keywords: Strategy; Loss; Spoken Communication; Performance Productivity; Research; Global Range; Problems and Challenges; Diversity; Cross-Cultural and Cross-Border Issues
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      Neeley, Tsedal, Pamela J. Hinds, and Catherine D. Cramton. "The (Un)Hidden Turmoil of Language in Global Collaboration." Organizational Dynamics 41, no. 3 (July–September 2012): 236–244.
      • 25 Jun 2012 - 2012
      • Conference Presentation

      The Role of Organizational Scope and Governance in Strengthening Private Monitoring

      By: Michael W. Toffel
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      Toffel, Michael W. "The Role of Organizational Scope and Governance in Strengthening Private Monitoring." Paper presented at the New Insight into Quality and Environmental Practices, Université Paris-Dauphine, Paris, France, June 2012.
      • June 2012
      • Teaching Note

      Cancer Treatment Centers of America: Scaling the Mother Standard of Care (TN)

      By: Rosabeth Moss Kanter and Matthew Bird
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      Kanter, Rosabeth Moss, and Matthew Bird. "Cancer Treatment Centers of America: Scaling the Mother Standard of Care (TN)." Harvard Business School Teaching Note 312-089, June 2012.
      • May 2012 (Revised September 2012)
      • Case

      HTC Corp. in 2012

      By: David B. Yoffie, Juan Alcacer and Renee Kim
      After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
      Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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      Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)
      • 2012
      • Other Unpublished Work

      Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture... View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Investment; Business Startups; Copyright; France; Germany; United States; European Union
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures." 2012.
      • 25 Apr 2012 - 2012
      • Conference Presentation

      The Role of Organizational Scope and Governance in Strengthening Private Monitoring

      By: Michael W. Toffel
      Citation
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      Toffel, Michael W. "The Role of Organizational Scope and Governance in Strengthening Private Monitoring." Paper presented at the Business, Policy and Sustainability Seminar, George Washington University School of Business, April 2012.
      • April 2012
      • Article

      Broadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry

      By: Jonathan R. Clark and Robert S. Huckman
      The long-standing argument that focused operations outperform others stands in contrast to claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development... View Details
      Keywords: Performance Capacity; Operations; Advertising; Production; Corporate Strategy; Relationships; Medical Specialties; Complexity; Risk and Uncertainty; Experience and Expertise; Diversification; Quality; Health Industry
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      Clark, Jonathan R., and Robert S. Huckman. "Broadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry." Management Science 58, no. 4 (April 2012): 708–722.
      • April 2012
      • Article

      Retail Doesn't Cross Borders: Here's Why and What to Do about It

      By: Marcel Corstjens and Rajiv Lal
      Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
      Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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      Corstjens, Marcel, and Rajiv Lal. "Retail Doesn't Cross Borders: Here's Why and What to Do about It." Harvard Business Review 90, no. 4 (April 2012).
      • March 22, 2012
      • Article

      Global Team Leaders Must Deliberately Create 'Moments'

      By: Tsedal Neeley
      Global teams face the challenge of having to operate with limited face-to-face contact and across vast distances, time zones, language backgrounds, and contexts, as well as cultural differences. In turn, these differences generate disruptions to team cohesion and top... View Details
      Keywords: Global Range; Groups and Teams; Management Practices and Processes
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      Neeley, Tsedal. "Global Team Leaders Must Deliberately Create 'Moments'." Harvard Business Review (website) (March 22, 2012).
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