Publications

November 1999 (Revised November 1999)
Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details

Keywords: Conflict Management; Product Launch; Auto Industry; Auto Industry

August 1994 (Revised November 1994)
Case

Saturn: A Different Kind of Car Company

Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details

Keywords: Competitive Advantage; Auto Industry; Auto Industry

June 1998 (Revised April 2000)
Case

GM Powertrain

By: Amy C. Edmondson and Mikelle Eastley

Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details

Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Manufacturing Industry; United States

August 1994 (Revised May 2001)
Case

ITT Automotive: Global Manufacturing Strategy (1994)

By: Gary P. Pisano and Sharon L. Rossi

ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details

Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Manufacturing Industry; Belgium; Germany; United States

June 1994
Teaching Note

Michigan Manufacturing Corporation: The Pontiac Plant, 1988 (TN)

By: Clayton M. Christensen

Teaching Note for (9-694-051). View Details

Keywords: Auto Industry; Auto Industry

January 1990
Case

Rio Bravo Electricos, General Motors Corp. (Abridged)

By: James E. Austin

Keywords: Auto Industry; Auto Industry

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Auto Industry; Japan

August 1993
Case

Ford: Petersen's Turnaround

By: Nitin Nohria and Sandy Green

Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality. View Details

Keywords: Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Auto Industry

24 Jun 2014
First Look

First Look: June 24

Journal of Law & Economics Deregulation, Misallocation, and Size: Evidence from India By: Alfaro, Laura, and Anusha Chari Abstract—This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm... View Details

Keywords: Sean Silverthorne

20 Oct 2009
First Look

First Look: October 20

technology. Private capital flows—debt finance, equity capital, and foreign direct investment (FDI)—became larger than current and past official capital flows. This new era of foreign capital mobility has also been characterized by low interest rates in View Details

Keywords: Martha Lagace

March 2016 (Revised February 2021)
Case

Lotus F1 Team

By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details

Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Auto Industry; Auto Industry

July 2017 (Revised March 2019)
Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg

This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details

Keywords: Oil ＆ Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry

February 2003 (Revised November 2003)
Exercise

Accounting for Pensions at General Motors Corporation (A)

By: David F. Hawkins and Jacob Cohen

A potential investor in General Motors is gathering information about investment in General Motor's stock. The investigation leads the investor to review the General Motor's Web site and several CNBC interviews of General Motors' executives. View Details

Keywords: Investment; Accounting; Compensation and Benefits; Financial Services Industry; Financial Services Industry; Financial Services Industry

August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Auto Industry

January 2023
Case

The Ford Motor Company Green Bond

By: Vikram S Gandhi and James Barnett

In November 2021, Ford Motor Company offered a $2.5 billion green bond to finance investments in electrification. Issuance of green bonds significantly increased into the 2020s, and to date, the Ford Motor Company green bond was the largest such bond offered by a... View Details

Keywords: Finance; Bonds; Green Technology; Financial Services Industry; Financial Services Industry; United States