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      • January 2015 (Revised July 2019)
      • Case

      CVS Health: Promoting Drug Adherence

      By: Leslie John, John Quelch and Robert Huckman
      Email mking@hbs.edu for a courtesy copy.

      The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
      Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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      John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
      • January 2015 (Revised October 2016)
      • Case

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery, Anat Keinan and Liz Kind
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
      Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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      Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
      • January 2015
      • Background Note

      Note on Economic Inequality (2015)

      By: Clayton S. Rose and Aldo Sesia
      For over half a century, most of the world's economies have enjoyed steady growth and prosperity. However, beginning in the 1980s, and continuing essentially unabated to the present, the gap between the "haves" and the "have-nots" in developed countries has widened,... View Details
      Keywords: Economic Inequalty; Income Inequality; Growth and Development; Economics; Equality and Inequality; Society; Problems and Challenges; United States
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      Rose, Clayton S., and Aldo Sesia. "Note on Economic Inequality (2015)." Harvard Business School Background Note 315-050, January 2015.
      • January 2015
      • Case

      Burberry in 2014

      By: Anita Elberse
      In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
      Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain
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      Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
      • 12 Dec 2014
      • Other Presentation

      The New Competitive Advantage: Creating Shared Value

      By: Michael E. Porter
      This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
      Keywords: Shared Value; Society; Value Creation; Competitive Advantage; Civil Society or Community; Business and Community Relations; Business and Government Relations
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      Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." In Porter Prize South Korea. Dong-A Business Forum, Seoul, South Korea, December 12, 2014.
      • December 2014
      • Case

      DaVita HealthCare Partners and the Denver Public Schools: Creating Connections

      By: John J-H Kim and Christine S. An
      In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details
      Keywords: Corporate-community Partnerships; K-12; School Districts; DaVita; Kent Thiry; Tom Boasberg; Denver Public Schools; Wisdom Team; DaVita Way; Creating Connections; Social Enterprise; Community Impact; Education Reform; Public Schools; Leadership Development; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Culture; Education Industry; Health Industry; Colorado
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      Kim, John J-H, and Christine S. An. "DaVita HealthCare Partners and the Denver Public Schools: Creating Connections." Harvard Business School Case 315-047, December 2014.
      • December 2014 (Revised March 2018)
      • Case

      John D. Rockefeller: The Richest Man in the World

      By: Tom Nicholas and Vasiliki Fouka
      By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
      Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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      Nicholas, Tom, and Vasiliki Fouka. "John D. Rockefeller: The Richest Man in the World." Harvard Business School Case 815-088, December 2014. (Revised March 2018.)
      • 3 Dec 2014
      • Other Presentation

      The New Competitive Advantage: Creating Shared Value

      By: Michael E. Porter
      This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
      Keywords: Society; Value Creation; Competitive Advantage; Civil Society or Community; Business and Community Relations; Government and Politics
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      Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Porter Prize for Excellence in CSV, Seoul, South Korea, December 3, 2014.
      • December 2014 (Revised October 2017)
      • Case

      Dow: Breakthroughs to World Challenges

      By: Michael E. Porter, Mark R. Kramer and Annelena Lobb
      Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water... View Details
      Keywords: Value Creation; Strategy; Social Issues; Entrepreneurship
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      Porter, Michael E., Mark R. Kramer, and Annelena Lobb. "Dow: Breakthroughs to World Challenges." Harvard Business School Case 715-403, December 2014. (Revised October 2017.)
      • Article

      The Not-So-Common-Wealth of Australia: Evidence for a Cross-Cultural Desire for a More Equal Distribution of Wealth.

      By: Michael I. Norton, David T. Neal, Cassandra L. Govan, Dan Ariely and Elise Holland
      Recent evidence suggests that Americans underestimate wealth inequality in the United States and favor a more equal wealth distribution (Norton & Ariely, 2011). Does this pattern reflect ideological dynamics unique to the United States, or is the phenomenon evident in... View Details
      Keywords: Wealth; Equality and Inequality; Australia; United States
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      Norton, Michael I., David T. Neal, Cassandra L. Govan, Dan Ariely, and Elise Holland. "The Not-So-Common-Wealth of Australia: Evidence for a Cross-Cultural Desire for a More Equal Distribution of Wealth." Analyses of Social Issues and Public Policy 14, no. 1 (December 2014): 339–351.
      • November 2014
      • Teaching Note

      Marketing Marijuana in Colorado

      By: John A. Quelch
      The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
      Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Distribution Industry; Health Industry; Public Administration Industry; North and Central America
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      Quelch, John A. "Marketing Marijuana in Colorado." Harvard Business School Teaching Note 515-048, November 2014.
      • November 2014 (Revised March 2017)
      • Exercise

      Walmart: Segmenting Social Impact

      By: Michael Porter, Mark Kramer and Pamela Sud
      This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details
      Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Retail Industry
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      Porter, Michael, Mark Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Exercise 715-435, November 2014. (Revised March 2017.)
      • November 2014
      • Case

      BRAC in 2014

      By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia
      In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details
      Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh
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      Khanna, Tarun, Rachna Tahilyani, Reeti Roy, and Aldo Sesia. "BRAC in 2014." Harvard Business School Case 715-414, November 2014.
      • November 2014
      • Case

      Napalm: From Soldiers Field to Trang Bang

      By: Tom Nicholas and Jonas Peter Akins
      Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details
      Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States
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      Nicholas, Tom, and Jonas Peter Akins. "Napalm: From Soldiers Field to Trang Bang." Harvard Business School Case 815-060, November 2014.
      • November 2014 (Revised May 2017)
      • Teaching Note

      Fresno's Social Impact Bond for Asthma

      By: John A. Quelch
      The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details
      Keywords: Programs; Social Issues; Investment Return; Health Care and Treatment; Health Industry; California
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      Quelch, John A. "Fresno's Social Impact Bond for Asthma." Harvard Business School Teaching Note 515-031, November 2014. (Revised May 2017.)
      • 16 Oct 2014
      • Other Presentation

      U.S. Competitiveness and Implications for our Economic Future

      By: Michael E. Porter
      Keynote talk about enhancing U.S. competitiveness during the Inner City 100 Symposium: Icons of Industry Growth View Details
      Keywords: United States; Small And Medium Enterprises; Competitiveness; Urban Development; Economics; United States
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      Porter, Michael E. "U.S. Competitiveness and Implications for our Economic Future." Inner City 100 Awards Dinner, Initiative for a Competitive Inner City, Boston, MA, United States, October 16, 2014.
      • October 2014 (Revised January 2015)
      • Background Note

      Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In

      By: Rosabeth Moss Kanter and Pamela Yatsko
      If you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving... View Details
      Keywords: Education Reform; Advanced Leadership Initiative; Social Issues; Social Entrepreneurship; Education; Leadership; Education Industry; United States
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      Kanter, Rosabeth Moss, and Pamela Yatsko. "Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In." Harvard Business School Background Note 315-019, October 2014. (Revised January 2015.)
      • October 2014
      • Case

      Teckentrup: A Door to Managing Difference

      By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
      For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details
      Keywords: Diversity Management; Corporate Values; Competitiveness; Demographics; Change Management; Transformation; Diversity; Ethnicity; Gender; Literacy; Nationality; Race; Residency; Corporate Accountability; Corporate Social Responsibility and Impact; Organizational Culture; Economic Growth; Fairness; Moral Sensibility; Values and Beliefs; Immigration; Employee Relationship Management; Civil Society or Community; Manufacturing Industry; Construction Industry; Consumer Products Industry; Europe; Germany; Russia; Turkey
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      Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.
      • 26 Sep 2014
      • Other Presentation

      Economic and Social Development: The New Learning

      By: Michael E. Porter
      This presentation covers topics on social and economic development, including: competitve advantage of nations and regions, clusters, the social progress index, and creating shared value. View Details
      Keywords: Society; India
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      Porter, Michael E. "Economic and Social Development: The New Learning." Porter Prize Conference, Institute for Competitiveness, India, Boston/New Delhi, United States/India, September 26, 2014.
      • September 2014 (Revised May 2015)
      • Case

      The United Kingdom and the Means to Prosperity

      By: Laura Alfaro, Lakshmi Iyer and Hilary White
      After struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113... View Details
      Keywords: United Kingdom; Keynesian Multiplier; Inflation; Inflation Targeting; Government Spending; Government Intervention In The Markets; Monetary Policy; Financial Crisis Management; Austerity; Inequality; Public Finance; Government Finance; Macroeconomics; Economics; Government and Politics; Inflation and Deflation; Financial Crisis; Economic Slowdown and Stagnation; Economic Growth; Business Cycles; Welfare; United Kingdom
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      Alfaro, Laura, Lakshmi Iyer, and Hilary White. "The United Kingdom and the Means to Prosperity." Harvard Business School Case 715-008, September 2014. (Revised May 2015.)
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