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      Technology VenturesRemove Technology Ventures →

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      • October 2012
      • Case

      Riding the Wave of Technological Change at RE/MAX, LLC.

      By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
      David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details
      Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation
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      Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.
      • September 2012 (Revised September 2014)
      • Case

      Doing Business in Malaysia

      By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
      This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia
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      Foley, C. Fritz, Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Doing Business in Malaysia." Harvard Business School Case 713-431, September 2012. (Revised September 2014.)
      • August 2012 (Revised August 2024)
      • Module Note

      Evaluating the Viability of Innovative Technology-Commercializing Ventures

      By: Regina E. Herzlinger
      A guide for how a person who is not an expert in either technology nor business can, nevertheless, exaluate whether two promising innovative medical technologies are technically and/or financially feasible. Hint: I would not invest in either. View Details
      Keywords: Medical Devices and Supplies Industry
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      Herzlinger, Regina E. "Evaluating the Viability of Innovative Technology-Commercializing Ventures." Harvard Business School Module Note 313-070, August 2012. (Revised August 2024.)
      • August 2012 (Revised November 2014)
      • Case

      Intuit Inc.: Project AgriNova

      By: Thomas Eisenmann and Tanya Bijlani
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Information Technology Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas, and Tanya Bijlani. "Intuit Inc.: Project AgriNova." Harvard Business School Case 813-062, August 2012. (Revised November 2014.)
      • 2012
      • Chapter

      IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture

      By: Josef Waltl, Joachim Henkel and Carliss Y. Baldwin
      Keywords: Business Model; Digital Platforms; Open Source Distribution; Complexity; Applications and Software; Intellectual Property
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      Waltl, Josef, Joachim Henkel, and Carliss Y. Baldwin. "IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture." In Software Business: Proceedings of the Third International Conference, ICSOB 2012, by M. A. Cusumano, B. Iyer, and N. Venkatraman, 94–106. Berlin, Germany: Springer-Verlag, 2012.
      • June 2012
      • Case

      Innovating at AT&T: Partnering to Lead the Broadband Revolution

      By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
      In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
      Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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      Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
      • June 2012
      • Case

      Microsoft IT India

      By: Willy C. Shih, Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina and Helen Wang
      Raj Biyani faced tough challenges managing Microsoft IT India: leading a remote development organization in which key decisions were made in Redmond, and managing an organization that was perceived as less strategic than its sister Microsoft India Development Center... View Details
      Keywords: Organizational Development; Cross-functional Management; Foreign Subsidiaries; Strategy Alignment; Organizational Behavior; Indian Software Development; Global Distributed R&D; Software Industry; Organizational Structure; Research and Development; Operations; Leadership; Globalized Firms and Management; Business Subsidiaries; Information Technology; Applications and Software; Technology Industry; India
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      Shih, Willy C., Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina, and Helen Wang. "Microsoft IT India ." Harvard Business School Case 612-078, June 2012.
      • May 2012 (Revised August 2014)
      • Case

      McKesson

      By: Regina E. Herzlinger and Natalie Kindred
      McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into... View Details
      Keywords: Health Care Industry; Health Care Policy; Organizational Transformations; Health Services; Health Care and Treatment; Business Model; Service Operations; Change Management; Corporate Strategy; Information Technology; Policy; Pharmaceutical Industry; Health Industry; United States
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      Herzlinger, Regina E., and Natalie Kindred. "McKesson." Harvard Business School Case 312-002, May 2012. (Revised August 2014.)
      • 2012
      • Other Unpublished Work

      Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture... View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Investment; Business Startups; Copyright; France; Germany; United States; European Union
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures." 2012.
      • April 2012 (Revised June 2012)
      • Case

      HP Labs in Singapore

      By: Willy Shih, Pankaj Agarwal and Christine Chi
      When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details
      Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore
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      Shih, Willy, Pankaj Agarwal, and Christine Chi. "HP Labs in Singapore." Harvard Business School Case 612-080, April 2012. (Revised June 2012.)
      • March 2012 (Revised September 2012)
      • Case

      INRIX

      By: Lynda M. Applegate and Ryan Johnson
      Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details
      Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Information Technology Industry; Washington (state, US)
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      Applegate, Lynda M., and Ryan Johnson. "INRIX." Harvard Business School Case 812-112, March 2012. (Revised September 2012.)
      • March 2012 (Revised October 2012)
      • Case

      Gary Hirshberg and Stonyfield Farm

      By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
      Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
      Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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      Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
      • 2012
      • Chapter

      Sustainable Cities: Oxymoron or the Shape of the Future?

      By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
      Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
      Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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      Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.
      • December 2011 (Revised March 2013)
      • Background Note

      The Business Development Manager

      By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
      Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details
      Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry
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      Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
      • December 2011 (Revised October 2014)
      • Background Note

      Business Model Analysis for Entrepreneurs

      By: Thomas Eisenmann
      This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details
      Keywords: Business Model
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      Eisenmann, Thomas. "Business Model Analysis for Entrepreneurs." Harvard Business School Background Note 812-096, December 2011. (Revised October 2014.)
      • December 2011 (Revised April 2012)
      • Case

      Pierre Frankel in Moscow (A): Unfreezing Change

      By: Rosabeth Moss Kanter and Matthew Bird
      A young and upcoming French executive in a global technology company is sent to Moscow as deputy managing director to turn around the Russia subsidiary. He must report to the subsidiary's managing director (a large reason for the organization's underperformance) and to... View Details
      Keywords: Organizational Change and Adaptation; Selection and Staffing; Change Management; Restructuring; Cross-Cultural and Cross-Border Issues; Moscow
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      Kanter, Rosabeth Moss, and Matthew Bird. "Pierre Frankel in Moscow (A): Unfreezing Change." Harvard Business School Case 312-070, December 2011. (Revised April 2012.)
      • December 2011 (Revised January 2012)
      • Supplement

      Pierre Frankel in Moscow (B): Plowing Ahead

      By: Rosabeth Moss Kanter and Matthew Bird
      After several months into his turnaround of a global technology company's Russia subsidiary, a young and upcoming French executive reflected on how to institutionalize the subsidiary's transformation by further driving cultural change and breaking down internal silos.... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Business Subsidiaries; Leadership; Manufacturing Industry; Russia
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      Kanter, Rosabeth Moss, and Matthew Bird. "Pierre Frankel in Moscow (B): Plowing Ahead." Harvard Business School Supplement 312-071, December 2011. (Revised January 2012.)
      • 2011
      • Working Paper

      From Single Deals to Negotiation Campaigns

      By: David A Lax and James K. Sebenius
      Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
      Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
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      Lax, David A., and James K. Sebenius. "From Single Deals to Negotiation Campaigns." Harvard Business School Working Paper, No. 12-046, December 2011.
      • October 2011 (Revised August 2017)
      • Case

      PunchTab, Inc.

      By: Ramana Nanda, William R. Kerr and Lauren Barley
      PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund... View Details
      Keywords: Financial Strategy; Investment; Investment Funds; Internet and the Web; Mobile and Wireless Technology; Corporate Entrepreneurship; Venture Capital; San Francisco
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      Nanda, Ramana, William R. Kerr, and Lauren Barley. "PunchTab, Inc." Harvard Business School Case 812-033, October 2011. (Revised August 2017.)
      • October 2011
      • Case

      Gene Sequencing: Staking a Position in an Expanding Industry

      By: Richard G. Hamermesh, Mara Aspinall and Phillip Andrews
      Towards the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at a cost of $1,000. It remained to be seen when the "$1,000 genome" would... View Details
      Keywords: Genetics; Business Growth and Maturation; Business Plan; Competition; Venture Capital; Biotechnology Industry
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      Hamermesh, Richard G., Mara Aspinall, and Phillip Andrews. "Gene Sequencing: Staking a Position in an Expanding Industry." Harvard Business School Case 812-004, October 2011.
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