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Show Results For
- All HBS Web
(1,443)
- People (7)
- News (333)
- Research (859)
- Events (2)
- Multimedia (5)
- Faculty Publications (488)
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- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 02 Aug 2011
- First Look
First Look: August 2
PublicationsThe Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
firm-size distribution and de jure and de facto measures of international capital integration. We then explore causal channels through which foreign capital may encourage entrepreneurship. We find evidence... View Details
Keywords: Martha Lagace
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
high-paying ones. Wherever possible, health care professionals have shifted from their normal service lines to serve COVID patients. Primary care provider offices and outpatient services are empty. As a result, health care provider... View Details
Keywords: by Danielle Kost
- 09 Feb 2016
- First Look
February 9, 2016
villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
PublicationsDid Increased Competition Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Publication:Journal of Financial Economics (forthcoming) Abstract The credit rating industry has... View Details
Keywords: Sean Silverthorne
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- 25 Oct 2016
- First Look
October 25, 2016
enhanced creativity and reduced intergroup bias. In contrast, the present work uncovers a potential downside of foreign experiences: increased immoral behavior. We propose that broad foreign experiences... View Details
Keywords: Sean Silverthorne
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the good. Not Just for Stereotyping... View Details
Keywords: Sean Silverthorne
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the... View Details
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
research, started in the year 2000, was aimed at understanding how an innovative team working together in a creative act managed the process of knowledge transfer between the more experienced and less... View Details
Keywords: by Sean Silverthorne
- April 2025
- Case
Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra
By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort
For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details
Keywords: Arts; Small Business; Social Media; Cost vs Benefits; Decision Choices and Conditions; Decisions; Learning; Music Entertainment; Values and Beliefs; Creativity; Happiness; Identity; Interests; Satisfaction; Motivation and Incentives; Prejudice and Bias; Reputation; Culture; Resignation and Termination; Personal Development and Career; Consulting Industry; Consulting Industry; Consulting Industry; United States
Jachimowicz, Jon M., Maisie Wiltshire-Gordon, and Alexis Lefort. "Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra." Harvard Business School Case 425-037, April 2025.
- 07 Nov 2006
- First Look
First Look: November 7, 2006
administrative, cultural, and corporate capital of the Ruhr, Germany's industrial heartland of smoke, coal, and steel. Art became a source of competitiveness. Through View Details
Keywords: Sean Silverthorne
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
of view of the demand side. Why is this so? A: Much of the blame for the recent problems has fallen on those responsible for preparing information. The auditors and audit committee, in particular, are perceived to have failed to carry out... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Cases & Course MaterialsDesign: More Than a Cool Chair Harvard Business School Note 607-026 This introduction to the Design industry includes definitions, and industry... View Details
Keywords: Martha Lagace
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
Compounding the challenge of supporting this population shift, governments from developing to industrialized countries are limited in their capacity and political will to devise solutions to accommodate... View Details
- 22 Sep 2009
- First Look
First Look: September 22
Glaeser, William R. Kerr, and Giacomo A.M. Ponzetto Publication:Journal of Urban Economics (forthcoming) Abstract Employment growth is strongly predicted by smaller average establishment size, both across cities View Details
Keywords: Martha Lagace