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Show Results For
- All HBS Web
(1,460)
- People (7)
- News (332)
- Research (855)
- Events (2)
- Multimedia (5)
- Faculty Publications (485)
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- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
Several best practices, as explained by past and current masters of judo strategy, can help you reach the top of your game. While there are no substitutes for mastering the concepts of judo strategy and... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 28 Aug 2008
- Sharpening Your Skills
Sharpening Your Skills: History Matters
decades have generated rich empirical data on firms and business systems that can confirm or challenge many of today's fashionable theories and assumptions by other... View Details
Keywords: Re: Geoffrey G. Jones & Anthony Mayo
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
creative and downright crafty ways in which scarcity has been used to move product. Although Cialdini admits to a "grudging admiration for the practitioners who made this simple device work in a... View Details
Keywords: Re: Michael I. Norton
- 18 Oct 2011
- First Look
First Look: October 18
Original Thinkers Can Be More Dishonest Authors:F. Gino and D. Ariely Publication:Journal of Personality and Social Psychology (forthcoming) Abstract Creativity is a common... View Details
Keywords: Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
PublicationsThe Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard... View Details
Keywords: Sean Silverthorne
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
mental models of what an industry is or should be, and so you're likely to see much more creativity in their definition, if you will, of a new market. It's extremely difficult... View Details
- 15 Apr 2014
- First Look
First Look: April 15
co-founder Anne Wojcicki and chairman Andy Page carefully considered the potential impact of the FDA's letter on 23andMe's position in the industry and the sustainability of... View Details
Keywords: Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
look at the creation of the Carnegie Tech Graduate School of Industrial Administration after World War II. This episode illustrates the increasingly successful claims of social scientists, backed by philanthropic foundations, on business... View Details
Keywords: Anna Secino
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
boundaries in terms of where and how to use collaboration, while resolving critical organizational and intellectual property issues in creative ways. The old adage of keeping... View Details
Keywords: by Sean Silverthorne
- 09 Dec 2008
- First Look
First Look: December 9, 2008
of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field, created a new disruptive innovation in the field of jazz, in the process creating the most commercially successful jazz album of... View Details
Keywords: Martha Lagace
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine View Details
Keywords: by Sarah Jane Gilbert
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
high-paying ones. Wherever possible, health care professionals have shifted from their normal service lines to serve COVID patients. Primary care provider offices and outpatient services are empty. As a result, health care provider... View Details
Keywords: by Danielle Kost
- 25 Mar 2014
- First Look
First Look: March 25
& Mauritz, 2000 In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012)... View Details
Keywords: Sean Silverthorne
- 05 May 2003
- Research & Ideas
What It Takes to Restore Trust in Business
professionalism. Those are missing now, and those are exactly the qualities that are needed before we'll see any significant change in the prevailing lack of trust, he said. Our securities industry is... View Details
- 19 Mar 2018
- Sharpening Your Skills
8 Ways To Be An Environmentally Conscious Manager
iPhoto In an interview about his recent book Profits and Sustainability, which portrays the iconoclastic entrepreneurs who built green startups in the 19th century, Harvard Business School historian Geoffrey Jones notes that being a business-environmentalist can be... View Details
- 19 May 2009
- First Look
First Look: May 19, 2009
provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company View Details
Keywords: Martha Lagace
- 05 Apr 2004
- What Do You Think?
Should We Brace Ourselves for Another Era of M&A Value Destruction?
terms of value created for customers, employees, and shareholders? If the latter, is it the natural result of a system of incentives geared to short-term financial rather than longer-term business benefits? View Details
Keywords: by James Heskett
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
research, started in the year 2000, was aimed at understanding how an innovative team working together in a creative act managed the process of knowledge transfer between the more experienced and less... View Details
Keywords: by Sean Silverthorne