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Show Results For
- All HBS Web
(9,527)
- People (41)
- News (3,235)
- Research (4,067)
- Events (42)
- Multimedia (158)
- Faculty Publications (2,838)
- 24 Feb 2022
- Blog Post
African American Student Union Spotlight on the Public Sector
infrastructure modernization, economic diversification, environmental resilience, social and cultural innovation. Like the work of O.W. Gurley and J.B. Stradford, founders of the historic Greenwood district known as Black Wall Street, I will build on their ingenuity to... View Details
- Student-Profile
Hummy Song
I became passionate about health policy and operations management while I was working with community health worker programs in rural Uganda. I witnessed firsthand the gaps in coordination that needed to be bridged, and spent a lot of time... View Details
- 01 Dec 1999
- News
Jeff Cruikshank
one of the endless interviews that were required to become the editor of the Bulletin. Now it can be told: I had low expectations of the place. I suspected that the HBS community would be exclusively interested in stocks, bonds, and other... View Details
Keywords: Jeff Cruikshank
- 01 Sep 2003
- News
Transforming Baker Library
up-to-date technology, and a second main entrance that will face south, toward the School’s Allston neighborhood. According to Angela Crispi (MBA 1990), associate dean for administration, the new Baker Library/Academic Center will be a place that strengthens the... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
Ganesh Natarajan (AMP 169, 2005), Chairman of 5F World, Lighthouse Communities Foundation, and Honeywell Automation India. Navaldi’s highlighted contributions include “delivering medicines, oxygen concentrators, and medical supplies to... View Details
- 26 Aug 2021
- Blog Post
Baker Library's Latest Collection: Little Black Library
little free library—were installed in July. “Seeing classmates take books out of that bin a year ago was very exciting to me. Now, having it in Baker—knowing that they'll take care of it and communicate about it to the students—shows that... View Details
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
stakeholder interest. For instance, which companies and industries attract more attention from stakeholders? Which communities are particularly interested in the environmental performance and activities of local companies? Taking Action... View Details
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 06 Feb 2023
- Blog Post
Meet the Black Investment Club
also focused on financial wellness and personal investing in their programming to offer members of the HBS community further insight into investing strategy and building wealth. Community and network... View Details
- 21 Jan 2016
- Blog Post
HBS and the Arts
collections of local HBS alumni. We also took a trip to New York to see the Armory Show and visit artists’ studios, and hosted a community event called Slideluck that featured work by local artists and an en masse potluck dinner. We have... View Details
- 30 Oct 2007
- First Look
First Look: October 30, 2007
properties help us understand how the intensity of communication among group-members and some select structural characteristics of the group affect recognition outcomes in novel and structurally ambiguous worlds. In particular, we... View Details
Keywords: Sean Silverthorne
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- 01 Dec 2013
- News
14 for '14
"A new push for college athletes to (finally) be paid will gain strength; the NBA will win the broadcasting rights lottery, securing new deals with at least two networks; and the only time A-Rod wears a Yankee uniform next year will be if he decides to dress as a... View Details
- 21 Apr 2011
- Research & Ideas
Searching for Better Practices in Social Investing
you have fabulous leadership," Bannick said. "We think it's important to invest in leadership in the social sector to help those organizations to fulfill their potential." VPP's Morino stressed the importance of getting to know the View Details
- Web
Harvard & HBS IT Policies | Information Technology
Harvard & HBS IT Policies Harvard Business School (HBS) is committed to protecting the information that is critical to teaching, research, and the University’s many varied activities, our business operation, and the communities we... View Details
- 01 Mar 2010
- News
Money Matters
DOWNTIME: Varma and Agarwala take a break. Photographs By Tom Pietrasik Imagine that you’ve quit your high-paying job with a big, prestigious firm to launch a financial advisory service tailored for India’s rapidly growing middle class, and one of your first customers,... View Details
- March 2009 (Revised July 2014)
- Case
PNC Financial: Grow Up Great (A)
By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented... View Details
Keywords: Early Childhood Education; Philanthropy and Charitable Giving; Leadership; Brands and Branding; Corporate Social Responsibility and Impact; Organizational Structure; Business and Community Relations
Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "PNC Financial: Grow Up Great (A)." Harvard Business School Case 409-108, March 2009. (Revised July 2014.)
- 29 Apr 2019
- News
A Global Mission
For more than 50 years, Art DeFehr (MBA 1967) has been a fixture at Palliser, the Canadian furniture company founded by his family. He served as CEO of the 2,000-employee firm from 1984 to 2015 and continues to sit on its board. For the last half century, DeFehr has... View Details
- 24 Feb 2014
- News