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  • May 2017 (Revised October 2017)
  • Teaching Note

eBay vs. Carl Icahn, 2014, and A Note on Activist Investors and the Tech Sector

By: David B. Yoffie and Eric Baldwin
Teaching note to accompany eBay vs. Carl Icahn, 2014, HBS Case #717-417; eBay vs. Carl Icahn, 2014: Interview with John Donahoe, eBay CEO 2008-2015; A Note on Activist Investors and the Tech Section HBS Case #716-462 View Details
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Yoffie, David B., and Eric Baldwin. "eBay vs. Carl Icahn, 2014, and A Note on Activist Investors and the Tech Sector." Harvard Business School Teaching Note 717-510, May 2017. (Revised October 2017.)
  • June 2001 (Revised October 2001)
  • Case

Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard

By: Srikant M. Datar, Marc J. Epstein and Jeremy Cott
In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation.... View Details
Keywords: Balanced Scorecard; Human Resources; Telecommunications Industry
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Datar, Srikant M., Marc J. Epstein, and Jeremy Cott. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Case 101-102, June 2001. (Revised October 2001.)
  • January 2018 (Revised February 2023)
  • Teaching Note

The Future of Patent Examination at the USPTO

By: Prithwiraj Choudhury
This teaching note pairs with the case entitled: “The Future of Patent Examination at the USPTO” (case no. 617-027). View Details
Keywords: Machine Learning; Telework; Collaborating With Unions; Recruitment; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; District of Columbia
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Choudhury, Prithwiraj. "The Future of Patent Examination at the USPTO." Harvard Business School Teaching Note 618-035, January 2018. (Revised February 2023.)
  • March 2022
  • Module Note

Navigating Nascent Industries and Product Categories

By: Rory McDonald
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the... View Details
Keywords: Nascent Industries; Product; Innovation and Management; Strategy
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McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.
  • December 2023
  • Teaching Note

Three Decades of Cluster Policy in Catalonia: What's Next?

By: Christian H.M. Ketels
The TN provides conceptual background and a suggested teaching plan for using the HBS case 724-404. It discusses the concepts and issues related to the main teaching objectives of the case, i.e. the nature and effective structuring of cluster-based economic... View Details
Keywords: Economic Sectors; Government and Politics; Policy; Development Economics; Spain
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Ketels, Christian H.M. "Three Decades of Cluster Policy in Catalonia: What's Next?" Harvard Business School Teaching Note 724-424, December 2023.
  • March 2022
  • Module Note

International Macroeconomics with Global Crises

By: Alberto Cavallo
This note introduces a module of cases used at Harvard Business School (HBS) to teach fundamental concepts of international macroeconomics through the discussion of global crises. First, to provide context, it gives a brief overview of the module. Then, it describes... View Details
Keywords: International Economy; Crisis; Macroeconomics; Globalized Economies and Regions
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Cavallo, Alberto. "International Macroeconomics with Global Crises." Harvard Business School Module Note 722-044, March 2022.
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
  • March 2011 (Revised June 2016)
  • Case

Hungary: Economic Crisis and a Shift to the Right

By: Rafael M. Di Tella, Matthew C. Weinzierl and Jacob Kuipers
Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom. View Details
Keywords: Economics; Financial Crisis; Hungary
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Di Tella, Rafael M., Matthew C. Weinzierl, and Jacob Kuipers. "Hungary: Economic Crisis and a Shift to the Right." Harvard Business School Case 711-051, March 2011. (Revised June 2016.)
  • February 2019
  • Supplement

KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

By: Ramon Casadesus-Masanell
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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Casadesus-Masanell, Ramon. "KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)." Harvard Business School PowerPoint Supplement 719-807, February 2019.
  • March 2024
  • Teaching Note

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie
Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
Keywords: Cybersecurity; Strategy
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Yoffie, David B. "CyberArk: Fearlessly Forward in a Digital World." Harvard Business School Teaching Note 724-479, March 2024.
  • September 2023
  • Teaching Note

Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details
Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry
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Serafeim, George. "Apple’s iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Teaching Note 124-026, September 2023.
  • June 2022
  • Teaching Note

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm. View Details
Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
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Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.
  • October 2015
  • Teaching Note

DRW Technologies (Brief Case)

By: Stephen A. Greyser and William Ellet
Teaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guides for use... View Details
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Greyser, Stephen A., and William Ellet. "DRW Technologies (Brief Case)." Harvard Business School Teaching Note 916-536, October 2015.
  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • April 2024
  • Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy
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Sadun, Raffaella. "Ferrari: Shifting to Carbon Neutrality." Harvard Business School Teaching Note 724-480, April 2024.
  • November 2019
  • Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details
Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
  • September 2023
  • Teaching Note

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger
Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details
Keywords: Innovation In Healthcare Delivery; Innovation; Obesity; Digital Health; Weight Loss; Health Care and Treatment; Innovation and Management; Business Model; Medical Specialties; Mission and Purpose; Health Industry
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Herzlinger, Regina E. "Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment." Harvard Business School Teaching Note 324-013, September 2023.
  • June 2024
  • Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry
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Yoffie, David B. "Numenta in 2020: The Future of AI." Harvard Business School Teaching Note 724-496, June 2024.
  • May 2019
  • Teaching Note

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo
Teaching Note for HBS No. 819-042. It provides a detailed lesson plan for the case study discussion, including assignment questions and sample board and slide plans. View Details
Keywords: Walmart; Omnichannel; Strategy; Transformation
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Kerr, William R., and Jordan Bach-Lombardo. "Walmart's Workforce of the Future." Harvard Business School Teaching Note 819-126, May 2019.
  • February 2023
  • Supplement

Dr. Andrea Pusic, Video Supplement

By: Robert S. Kaplan
Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
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Kaplan, Robert S. "Dr. Andrea Pusic, Video Supplement." Harvard Business School Multimedia/Video Supplement 123-709, February 2023.
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