Publications

05 Mar 2015
News

Marketing to millennials

June 2023
Supplement

Applied Intuition (B)

By: Andy Wu

Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

22 Aug 2018
Blog Post

The National Park Services: A Mini-Business with a Twist

My internship with the National Park Service has given me a unique perspective on park operations. In my view, each park unit (there are 417 in the U.S.!) runs like a mini-business, with a twist. Generally, each park has the following... View Details

Keywords: Nonprofit / Government

September 1994
Supplement

Otis Elevator Company: China Joint Venture (E-2)

By: Michael Y. Yoshino

Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case. View Details

Keywords: Joint Ventures; Globalization; Global Strategy; Market Entry and Exit; China

17 Nov 2014
News

Managing the Family Business: Are Optimists or Pessimists Better Leaders?

11 May 2015
Video

HBS Professor Ray Goldberg on the History of Sustainable Agribusiness

September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Entertainment and Recreation Industry; United States

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

News of the death this week of Steve Jobs reverberated around the world. And the Harvard Business School campus was no exception. Everyone felt a keen sense of loss for a man who was an iconic figure in the worlds of technology, entrepreneurship, innovation, and... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry

Video

Chao Zeng - Making A Difference

2012
Book

The Handbook for Teaching Leadership: Knowing, Doing, and Being

By: Scott Snook, Nitin Nohria and Rakesh Khurana

The last 25 years have witnessed an explosion in the field of leadership education. This volume brings together leading international scholars across disciplines to chronicle the current state of leadership education and establish a solid foundation on which to grow... View Details

Keywords: Change; Business Education; Leadership; Goals and Objectives; Management Style; Organizational Structure; Perspective; Diversification; Technology

Find at Harvard

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

March 1981 (Revised October 1998)
Case

Corning Glass Works International (A)

By: Christopher A. Bartlett and Michael Y. Yoshino

Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details

Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence

May 2002 (Revised October 2002)
Background Note

Incentive Strategy II: Executive Compensation and Ownership Structure

By: Brian J. Hall

This case analyzes incentive strategy from the perspective of a company's board of directors and owners. The focus is the role that executive compensation and ownership structure (the composition of, and financial structure between, a company's owners) play in... View Details

Keywords: Governing and Advisory Boards; Executive Compensation; Ownership; Behavior; Motivation and Incentives; Perspective; Strategy; Value Creation

September 1986 (Revised August 1987)
Case

Pressco, Inc.--1984

By: William E. Fruhan Jr.

A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details

Keywords: Machinery and Machining; Valuation; Product Positioning; Performance Evaluation; Taxation; Price; United States