Publications

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (C)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

January 2020 (Revised October 2021)
Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

Article

Making 'Green Giants': Environment Sustainability in the German Chemical Industry, 1950s–1980s

By: Geoffrey Jones and Christina Lubinski

This article examines the evolution of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. It focuses on two companies, Bayer and Henkel, that have been identified as "green giants," and traces the evolution of their... View Details

Keywords: Business History; Green Business; Regional Strategy; Pollution; Henkel; Bayer; Globalization; History; Chemical Industry; Germany; United States

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

Replacing the antiquated electrical system in the United States with a super-efficient smart grid always seemed a surefire way to strengthen the economy, improve society, and provide endless opportunities for entrepreneurs. Big... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

July 9, 2019
Article

Common Knowledge, Coordination, and Strategic Mentalizing in Human Social Life

By: Julian De Freitas, Kyle A. Thomas, Peter DiScioli and Steven Pinker

People often coordinate for mutual gain, such as keeping to opposite sides of a stairway, dubbing an object or place with a name, or assembling en masse to protest a regime. Because successful coordination requires complementary choices, these opportunities raise the... View Details

Keywords: Coordination; Common Knowledge; Theory Of Mind; Bystander Effect; Knowledge; Cooperation

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Summer 2013
Article

Strategic Management of Intellectual Property: An Integrated Approach

By: William W. Fisher III and Felix Oberholzer-Gee

In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Functional silos are one reason for the lack of integration. More important,... View Details

Keywords: Innovation Management; Strategic Management; Legal Aspects Of Business; Licensing; Law; Innovation and Management; Knowledge Management; Intellectual Property; Business Strategy

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The risk profiles of many real estate markets are rapidly increasing globally. Insurers and mortgage brokers are taking note and adjusting their offering based on widely available climate data and predictive analytics. John Macomber suggests that consumers and... View Details

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (E)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

December 2005 (Revised January 2007)
Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn

In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details

Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

October 2016 (Revised January 2017)
Background Note

The U.S. Health Club Industry, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2015, the U.S. health-club industry generated revenues of $25.8 billion, up from $14.8 billion in 2004. Members of health clubs accounted for 17% of the population, up from 14%. The number of clubs had grown from 26,830 in 2004 to 36,180. In the process, the list of... View Details

December 1996
Case

Du Pont's Titanium Dioxide Business (F)

Provides students with the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Industry Growth; Chemical Industry

2020
Working Paper

Transaction Cost Economics in the Digital Economy: A Research Agenda

By: Frank Nagle, Robert Seamans and Steve Tadelis

Transaction Cost Economics (TCE) theory has played an important role in understanding when it is more efficient for a transaction between two parties to occur within the market or within an organization. However, as more transactions occur in a digitally-mediated... View Details

Keywords: Transaction Cost Economics; Digital Economy; Economics; Cost; Markets; Research; Digital Transformation

SSRN

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30 Nov 2018
News

The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

26 Jun 2015
Video

Into the FIELD

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (B)

Provides students with the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

28 Jul 2015
Blog Post

Nairobi Love: Heading Home

Ah, Nairobi! I love my home city...every time I return home, I am inspired by how much has changed, and motivated by how much opportunity there still remains for change. My family has been involved in public service since Kenya gained... View Details

August 2008
Case

System on a Chip 2008: Ardentec Corporation

By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen

Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details

Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Semiconductor Industry