Publications

August 28, 2019
Article

How to Make Your Sales Forecasts More Accurate

By: Lou Shipley

Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details

Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology

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03 Oct 2005
Research & Ideas

The Truck Driver Who Reinvented Shipping

By the end of the 1960s, McLean's SeaLand Industries had twenty-seven thousand trailer-type containers, thirty-six trailer ships, and access to over thirty port cities. With a top market position, SeaLand was an attractive acquisition... View Details

Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace

February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

Web

HBR Classics - Alumni

Landscape Cause Your Firms Decline CSR or Share Holder Value How to Uncover Hidden Shareholder Value , Brian Hagen, Raymond L. Manganelli Shareholder Value Must Top CEOs Agenda , Gregory T. Carrott, Stuart E. Jackson Ten Ways to Create Shareholder Value , Alfred... View Details

February 2023
Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller

In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details

2014
Article

Expectations of Returns and Expected Returns

By: Robin Greenwood and Andrei Shleifer

We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of expectations are highly positively correlated with each other, as well as with past stock returns and with the level of the... View Details

Keywords: Performance Expectations; Investment Return

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06 Apr 2015
News

The Goldfish Conundrum

14 Jan 2022
News

Harvard Business School’s Former Dean Joins Kushner’s Thrive Capital

14 Oct 2019
News

Having more female leaders may boost companies’ share price performance, Credit Suisse says

17 Aug 2018
News

How TripAdvisor changed travel

01 Mar 2017
News

‘Ugh, I’m So Busy’: A Status Symbol for Our Time

25 Apr 2022
Video

Lab to Market: Course Overview with Professor Kyle Myers

November 2012 (Revised July 2014)
Supplement

Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom

July 2001 (Revised October 2002)
Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen

Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details

Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry

April 2006 (Revised August 2007)
Case

CircleLending, Inc. 2006

CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and friends. The company must decide which market segment to focus on and then how much money to raise from investors. CircleLending is a... View Details

Keywords: Business Startups; Financing and Loans; Personal Finance; Innovation and Invention; Growth and Development Strategy; Markets; Social and Collaborative Networks

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

in Toronto, so my thought was ‘let's see if I can add some tools to my toolkit and market myself better to other industries.’” For Memme, the best way to way to make his way back home was one more stop in the United States – Boston,... View Details

July 1991 (Revised May 1995)
Case

Samuel Slater, Francis Cabot Lowell, and the Beginnings of the Factory System in the United States

Deals with the coming of the mechanized textile industry to the United States, and with it, the nation's first factories. Considers the introduction of small spinning mills in Rhode Island, and the appearance of large integrated spinning and weaving mills in... View Details

Keywords: Technological Innovation; Business History; Production; Industry Growth; Manufacturing Industry; Rhode Island; Massachusetts