Filter Results:
(852)
Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
Sort by
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
doing enough with your network?” Know when to adjust your terms. “If you want to do something brand new, remember you’re an unproven commodity. You may find some incredible opportunities—just don’t expect to start at your past peak,” says... View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain climbing, Carpenter says, it's... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page from his playbook and decided to... View Details
- 01 Jun 2009
- News
Alumni Books
Nirmalya Kumar, with Pradipta K. Mohapatra (AMP 113, 1993) and Suj Krishnaswamy (Harvard Business Press) When Tata Motors bought the Jaguar and Land Rover brands from Ford — complementing the Nano, its innovative $2,500 car — a new... View Details
- 01 Jun 2022
- News
Sunny Side
kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local public-private discourse is healthy enough... View Details
Keywords: Julia Hanna
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered by the School, and credits the... View Details
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect, it would create a View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 01 Jun 2017
- News
Case Study: Something New
and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and Hyatt Place hotels. —Cindy Park... View Details
Keywords: April White
- 01 Dec 2002
- News
What You Know Depends on Where You Go
of the market, such as the availability of distribution. Being a first-mover can be even more critical in such markets, they say, less for brand identity than to grasp potentially scarce distribution resources. While exploring emerging... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
2002. "Those firms signed up again because of the unmatched brand impact and revenue growth they gain from their association with the Games," he says. Romney is currently on leave as CEO of Bain Capital, the firm that has funded winners... View Details
Keywords: Garry Emmons
- 29 Jan 2014
- News
Super Bowl Ads for Multitaskers
- 18 May 2017
- News
Getting to Know Student Class Day Speaker: Andrew Cone, MBA 2017
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details