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Show Results For
- All HBS Web
(1,300)
- People (4)
- News (289)
- Research (842)
- Events (4)
- Multimedia (3)
- Faculty Publications (510)
- 01 Dec 2014
- News
Innovation: Frozen Assets
knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole... View Details
Keywords: Janelle Nanos
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details
Keywords: Julia Hanna
- June 2024 (Revised October 2024)
- Case
Equifruit
By: Elizabeth A. Keenan and Annelena Lobb
Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Social Enterprise; Food and Beverage Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
James L. Kraft
Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details
Keywords: Food & Tobacco
- 25 Feb 2020
- News
Beyond the Plastisphere
products such as food containers and shopping bags that could be made with recycled plastic rather than virgin resin, helping to divert more plastic that might otherwise wind up in the ocean. Goodwin says... View Details
- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
elevation to trendiness goes to Melanie Asher (MBA ’03), founder of Macchu Pisco, the Maryland-based company she started back in 2005 with her sister, Lizzie. They import their product from Peru, which is actually overshadowed by... View Details
Forrest E. Mars, Sr.
Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British... View Details
Keywords: Food & Tobacco
- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006]. View Details
- 01 Sep 2010
- News
The Sweet Spot
the clock five days a week. An overnight shift produces hundreds of breakfast pastries and muffins. Later, production shifts to desserts — up to 700 petit pastries, pies, cakes, and dessert bars plus 600–1,000 cookies daily. How sweet it... View Details
- 01 Sep 2013
- News
Who Are We?
and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the food and beverage industry 2,406 alumni list... View Details
- 01 Sep 2009
- News
From Bytes to Bites
which built the large machines that automate the production of cardboard boxes. “I’ve always been wired operationally,” says Thomas, who majored in industrial engineering at Stanford University before coming to HBS. That background,... View Details
- December 1992
- Case
Nestle Italy
By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
- 14 Oct 2014
- News
The Steve Jobs of Beer
- 01 Oct 2001
- News
Q&A: Orin Smith
engineering orientation into business. How do you explain Starbucks' success? In the past, coffee was treated as a commodity, with quality secondary to cost. So when we offered a terrific product in an appealing environment, with all the... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs.... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2012
- News
Made in the USA
of the Blackstone River in Northbridge, Massachusetts, the factory manufactures zinc-galvanized, plastic-coated welded wire mesh used to make lobster traps, security fencing, and other wire products, using a process Knott invented. The company’s first success was... View Details
- 01 Jun 2009
- News
The Maestro and the Market
team hope to evoke irony, humor, and even childhood memories with their creations. “We have turned eating into an experience that supersedes eating,” he has said. “If the product is merely food, Adrià should move the restaurant to... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
helped to popularize Peruvian cuisine throughout Latin America and increasingly the world. "The big mission is to use Peruvian food as an instrument to put our culture in the world," Gastón Acurio has said. Despite their... View Details