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  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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  • June 2013 (Revised March 2014)
  • Case

Inditex: 2000

By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details
Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry
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  • June 2001
  • Teaching Note

Coordinating + Managing Supply Chains: Course Overview Note TN

By: Ananth Raman
Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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  • 27 Apr 2020
  • News

How Indie Bookstores Fought Their Way Back

  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney... View Details
Keywords: by Pamela Reynolds
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

building a centralized data store for all that data will be important.” Rand: With so much to consider, how can managers stay on top of the developments in AI? They seem to be changing so fast. Wu: I would advise managers not to play for... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has already budgeted the money, so it... View Details
Keywords: by Michael Blanding; Consulting
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

The Trap Of Marginal Thinking In the late 1990s, Blockbuster dominated the movie rental industry in the United States. It had stores all over the country, a significant size advantage, and what appeared to be a stranglehold on the market.... View Details
  • July 2018
  • Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
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  • November 2011
  • Case

WrapItUp: Developing a New Compensation Plan

By: W. Earl Sasser Jr. and Rachel Shelton
A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details
Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Motivation and Incentives; Change Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Employees; Compensation and Benefits; Service Industry; Retail Industry; Food and Beverage Industry; California
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  • December 2024 (Revised March 2025)
  • Case

WayCool: Addressing Food Loss

By: Rajiv Lal and Kairavi Dey
Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details
Keywords: Agribusiness; Entrepreneurship; Business Model; Food; Supply Chain; Loss; Expansion; Distribution Channels; Agriculture and Agribusiness Industry; Asia; India; Bangalore; Chennai
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  • October 2024
  • Case

Sacoor Brothers: From Co-Family CEOs to No Family CEOs?

By: Lauren Cohen, David Ager and Alpana Thapar
Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details
Keywords: Growth; Geographic Mobility; Family Office; Professionalization; Institutional Development; Second-generation; Third-generation; Family Business; Private Equity; Investment; Governance; Transition; Business Model; Growth and Development Strategy; Management Succession; Market Entry and Exit; Family and Family Relationships; Expansion; Retail Industry; Fashion Industry; Middle East; United Arab Emirates; Saudi Arabia; Portugal; Jordan; Dubai
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  • May 2024 (Revised February 2025)
  • Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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  • February 2023 (Revised June 2023)
  • Case

Doing Business in Santiago, Chile

By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
The case uses the example of the opening of the first IKEA furniture store in Chile – which is operated by Chilean group Falabella – to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Chile’s economic... View Details
Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Chile; Latin America
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  • October 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
Related
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

  Working PapersDiffusing Management Practices within the Firm: The Role of Information Provision Authors:Michael J. Lenox and Michael W. Toffel Abstract A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. This paper examines... View Details
Keywords: Martha Lagace
  • 2011
  • Case

Wrapitup

By: W. Earl Sasser
A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details
Keywords: Service Operations; Governance Controls; Revenue; Employee Relationship Management; Planning; Customer Satisfaction; Problems and Challenges; Profit; Change Management; Compensation and Benefits; Leadership Style; Service Industry; California
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  • November 2006 (Revised March 2007)
  • Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson
At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry
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  • April 2006 (Revised October 2006)
  • Case

Best Buy Co., Inc.: Customer-Centricity

By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
Related
  • 20 Jun 2023
  • Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

information or story, the study finds. “This is one of the first studies in economics that actually tries to study the role of memory and similarity in a controlled way.” Stories have a longer lifespan in memory not because of any different methods, compared to... View Details
Keywords: by Scott Van Voorhis