Publications

July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

September 2000
Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young

"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details

Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption

Find at Harvard

November 2023
Case

Copilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright and Sarah Mehta

This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was... View Details

Keywords: Business Ventures; Strategy; AI and Machine Learning; Applications and Software; Product Launch; Web Services Industry; Web Services Industry; Web Services Industry; United States; California

01 Jun 2007
News

34,000 Pages and Counting

Relations has had direct contact with more alumni — or read more birth announcements and vacation travelogues. Over the years, the Class Notes production process has evolved... View Details

Keywords: class notes; Business Schools & Computer & Management Training; Educational Services

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

November 17, 2009
Article

The Dark Underbelly of Online Advertising

By: Benjamin Edelman

The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details

Keywords: Safety; Misleading and Fraudulent Advertising; Online Advertising; Advertising Industry

Register to Read

The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to... View Details

November 2008
Teaching Note

Yahoo!: Becoming a Competitor in the Career Listings Space (A) and (B) and Travelexis.com (Role for Robin Knight from TravelPlanner.com), (Role for Pat Young from SCOUT) and (Role for Jackie Hoff from Travelexis.com) (TN)

By: Kathleen L. McGinn and Dina R. Witter Pradel

Teaching Note for [903071], [903072], [903059], [903060], and [903061]. View Details

Keywords: Web Services Industry

2009
Chapter

Organizational Design: Balancing Search and Stability in Strategic Decision Making

By: Jan Rivkin and Nicolaj Siggelkow

Managers often must make decisions that depend on decisions in other parts of the organization. These interactions create a network of interdependent choices and make strategizing difficult. In this chapter, the authors explore the intersection between organizing and... View Details

Keywords: Decision Choices and Conditions; Organizational Change and Adaptation; Organizational Design; Strategy; Balance and Stability

Fast Answer

SEC definitions and requirements

Where do I find definitions of SEC filings and other requirements of the SEC? Go to the SEC Forms List. For tips on creating SEC filings, see View Details

December 2021
Article

Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg

Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details

Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media

Read Now

01 Sep 2009
News

Professor, Historian, and Storyteller

some of the big inflection points and in particular, some of the events that did so much to define the story of American business: View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

Research Summary

The Process of Managing Business Transformation

By: Richard L. Nolan

Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details

December 1999
Case

Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR

By: Rosabeth M. Kanter and Jane Roessner

Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology... View Details

Keywords: Technological Innovation; Information Technology; Information Infrastructure; Internet and the Web; Media; Product Development; Communication; Innovation and Management; Technology Industry; Computer Industry

February 2008 (Revised March 2008)
Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations

10 Jul 2000
Research & Ideas

The State of the Markets

that the back end of the operation keeps pace with the front end to avoid the costly control issues that exist today." Looking ahead,... View Details

Keywords: by James E. Aisner

January 2009 (Revised February 2009)
Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details

Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry