Publications

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July 2012 (Revised July 2012)
Case

The Madera Ranch and Water Bank

By: Andre F. Perold and Geoffrey Bernstein

The protagonist is trying to decide whether to purchase and develop an aquifer lying beneath rural land near Fresno, California. The project could fill a void for local farmers as well as surrounding municipalities and a variety of other customers throughout... View Details

Keywords: Investment; Assets; Decision Making; Agriculture and Agribusiness Industry; California

December 1988 (Revised May 1989)
Background Note

PROFORMA: An Aid for Analyzing Accounting Statements for the Purposes of Constructing Proformas and Forecasting

By: John E. Bishop

Keywords: Accounting; Forecasting and Prediction

Article

Foreseeing Marketing

By: R. Deshpande

Keywords: Forecasting and Prediction; Marketing

March 1982 (Revised April 1989)
Background Note

Industrial Buyer Behavior

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details

Keywords: Supply Chain; Marketing; Decision Making

January 1982 (Revised June 1983)
Case

Unitrode Corp. (D): Longer-Range Forecasting and Planning

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Planning

15 Aug 2024
News

A Chinese Self-Driving Start-Up Is About to Go Public in the U.S.

06 Mar 2022
News

Even Google Agrees There’s No Going Back to the Old Office Life

25 Jan 2022
News

Why Facebook and Twitter Opened the Door to NFTs

12 Aug 2020
News

Women in Science May Suffer Lasting Career Damage from COVID-19

24 May 2018
News

Meet the 2018-2019 Leadership Fellows

14 Oct 2016
News

Jeff Bussgang Is Managing A New Fund Called The Graduate Syndicate

04 Apr 2016
News

Navigate 3 Hardball Negotiation Tactics

Keywords: negotiation skills; strategy; psychology; communication

January 1999 (Revised November 1999)
Case

Metapath Software: September 1997

By: G. Felda Hardymon and Bill Wasik

In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details

Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Telecommunications Industry; Information Technology Industry

September 2021 (Revised December 2021)
Case

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the... View Details

Keywords: Space; Government Contracting; Remote Sensing; Satellites; Business Startups; Public Sector; Cost vs Benefits; Competition; Weather; Forecasting and Prediction

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

01 Dec 2011
News

Reimagining the MBA

Issue Focus: Leadership Illustration by Craig Frazier What HBS Learned from West Point The Evolving Case Method Issue Focus Li & Fung's Global Footprint Making the Leadership Case Related Faculty Research What Top Scholars Say about... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2012
News

Straight to the Heart

That’s my philosophy. I think about all the angst around deciding about the first job to take, post-HBS. It’s nothing compared to the decision of who to marry! You can do many things to change your professional circumstances, but there’s... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

January 1994 (Revised July 1998)
Case

Repligen Corporation: January 1992

By: Josh Lerner and David Kane

Sandford Smith, CEO of Repligen, faces the breakdown of negotiations about a proposed joint venture with a large pharmaceutical firm. He must decide whether to proceed using his firm's internal resources or whether to seek to revise the proposed collaboration. If the... View Details

Keywords: Joint Ventures; Decisions; Contracts; Agreements and Arrangements; Value

2022
Article

How to Choose a Default

By: John Beshears, Richard T. Mason and Shlomo Benartzi

We have developed a model for setting a default when a population is choosing among ordered choices—that is, ones listed in ascending or descending order. A company, for instance, might want to set a default contribution rate that will increase employees’ average... View Details

Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Default; Savings; Decision Choices and Conditions; Behavior; Motivation and Incentives