Publications

November 2016
Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details

Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

01 Feb 1998
News

Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

Women's sports is one of the hottest growth sectors in the business of sports. A case in point is the National Soccer Alliance (NSA), a new women's professional soccer league currently in the startup phase. With exhibition games, special... View Details

Keywords: Nancy O. Perry

01 Oct 2001
News

Some Racquet

Korff, with Jennifer Capriati (left) and Monica Seles Photo courtesy of Korff Enterprises In an era of corporate sports, John Korff (MBA '77) is a throwback to the days of the maverick impresario. A promoter of sporting events, hot-air... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

09 Nov 2022
News

Part Ownership of a Dream

way to participate in the once-exclusive sport of racing. That model also applies to Flightline, purchased for $1 million by a West Point consortium; by the time he won the Breeders’ Cup, that ownership had extended to four other... View Details

Keywords: horse racing; entpreneurship; leadership; finance; investing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2002 (Revised November 2002)
Case

Baseball Industry Update, 2002

By: Jan W. Rivkin and Elizabeth Johnson

Supplements The Baseball Strike. View Details

Keywords: Sports; Conflict and Resolution; Sports Industry

04 Sep 2019
News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

acquired by Amazon for nearly $1 billion. The acquisition was viewed with amazement by those unfamiliar with the young and rapidly growing sector. But a year later esports achieved a milestone traditional US sports fans could understand.... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

November 2013
Teaching Note

A.J. Washington: Retaining an NFL Star

By: Andrew Wasynczuk and Karen Huang

A.J. Washington explores the early phase of a contract negotiation between a professional football team and its star quarterback. This case illustrates the challenges associated with negotiation for human capital. Specifically, it explores the tension between... View Details

Keywords: Compensation; Human Capital; Negotiation; Sports; Compensation and Benefits; Sports Industry; United States

06 Oct 2016
News

Drone Racing League Signs ESPN Deal

(Sports Illustrated) (Sports Illustrated) Sports Illustrated recently profiled Nicholas Horbaczewski (MBA 2008), founder of the Drone Racing League—which just signed a ten-episode deal with ESPN. Drone racing works the way you might... View Details

01 Mar 2015
News

3-Minute Briefing: Angela Ruggiero (MBA 2014)

strong enough to make the cut. My dad said, “Look, you can choose to give up. Or the next time, you can be the best player so there’s no way they can cut you.” After that I had focus, determination, and something to prove. Less than 5 percent of View Details

Keywords: Julia Hanna; Olympics; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2006 (Revised October 2009)
Supplement

Negotiating Star Compensation at the USAWBL (A-2): Confidential Instructions for the Boston Sharks General Manager

By: Ian Larkin, James K. Sebenius and Guhan Subramanian

Keywords: Negotiation; Compensation and Benefits; Sports; Sports Industry; Boston

27 Oct 2022
News

John Middleton’s Big Swing

think it’s your passion as a fan that kind of fuels your ambition. It certainly fuels my ambition for this team.” A Philadelphia native and longtime sports fan, he told the Press of Atlantic City that he watched the Phillies beat the... View Details

01 Jun 2024
News

Research Brief: Ahead of the Game

As a lifelong runner who spent countless hours training and competing his way up to the national level, Professor Paul Gompers has always believed that his athletic experiences were critical to shaping who he is, both as a competitor and in the professional sphere. Now... View Details

Keywords: Jen McFarland Flint; illustration by Antonio Pinna

01 Mar 2015
News

The Next Big Swing

MLB Advanced Media’s new Statcast system provides measures for every play, arming analysts like Tippett with a wealth of new data. (Courtesy of MLB.com) Tom Tippett’s love of sports data began at age seven, when his mom bought him a... View Details

Keywords: Andrew Clark; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services; Data Processing, Hosting, and Related Services; Information

February 2016 (Revised March 2016)
Case

America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)

By: Rory McDonald, Alan MacCormack and Vanessa Ampelas

Four teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one-of-a-kind in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare,... View Details

Keywords: Risk Management; Competition; Innovation and Management; Sports; Sports Industry; New Zealand; United States