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Show Results For
- All HBS Web
(4,218)
- People (13)
- News (761)
- Research (2,784)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,732)
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- July 1991 (Revised March 1992)
- Background Note
Integrity and Management
Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details
Badaracco, Joseph L. "Integrity and Management." Harvard Business School Background Note 392-005, July 1991. (Revised March 1992.)
- 30 Oct 2018
- Working Paper Summaries
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships
Keywords: by Carliss Y. Baldwin
- August 1992 (Revised September 2002)
- Case
Star Distributors, Inc. (A)
By: David A. Thomas
Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details
Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations
Thomas, David A. "Star Distributors, Inc. (A)." Harvard Business School Case 493-015, August 1992. (Revised September 2002.)
- May 1996
- Background Note
The GM's Operational Challenge: Managing Through People
By: Christopher A. Bartlett and Ashish Nanda
Highlights and explores how a general manager adds value to the firm at the operational level by managing through people. Discusses how assumptions about human motivation influence the employment contract that the general manager implicitly enters into with the workers... View Details
Keywords: Employee Relationship Management; Selection and Staffing; Contracts; Managerial Roles; Operations; Problems and Challenges; Labor and Management Relations; Motivation and Incentives; Value
Bartlett, Christopher A., and Ashish Nanda. "The GM's Operational Challenge: Managing Through People." Harvard Business School Background Note 396-400, May 1996.
- 01 Dec 2011
- News
Beware of Short-term Management, Not the Short-term Investor
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- February 2016 (Revised February 2018)
- Case
The Battle over the Initiative and Referendum in Massachusetts (1918)
By: David Moss and Dean Grodzins
On Election Day in 1918, Massachusetts voters would have to decide not only on their preferred candidates for governor and U.S. Senator, but also whether or not to approve 19 proposed amendments to the state constitution. By far the most controversial of these would... View Details
Moss, David, and Dean Grodzins. "The Battle over the Initiative and Referendum in Massachusetts (1918)." Harvard Business School Case 716-044, February 2016. (Revised February 2018.)
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
At the end of the nineteenth century, Argentina was one of the great economic powers in the world—capitalizing on exports of beef and wheat to be a leader in the first wave of globalization. Neighboring Chile was poised for tremendous growth as well, based on its... View Details
Keywords: by Sean Silverthorne
- 18 Nov 2016
- Video
The Making of an Internship: Impact
- Web
PhD Programs - Doctoral
rigorous, relevant research that influences practice. Our doctoral students work with faculty and access resources throughout HBS and Harvard University. The PhD program curriculum requires coursework at HBS and other Harvard discipline... View Details
- 2013
- Article
Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals
By: S. A. Swift, D. Moore, Z. Sharek and F. Gino
When explaining others' behaviors, achievements, and failures, it is common for people to attribute too much influence to disposition and too little influence to structural and situational factors. We examine whether this tendency leads even experienced professionals... View Details
Keywords: Evaluations; Correspondence Bias; Selection Decisions; Attribution; Prejudice and Bias; Selection and Staffing; Decision Choices and Conditions; Performance Evaluation; Cognition and Thinking
Swift, S. A., D. Moore, Z. Sharek, and F. Gino. "Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals." e69258. PLoS ONE 8, no. 7 (July 2013).
- 28 Sep 2021
- News
TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them
- December 2023
- Article
Brokerage Relationships and Analyst Forecasts: Evidence from the Protocol for Broker Recruiting
By: Braiden Coleman, Michael Drake, Joseph Pacelli and Brady Twedt
In this study, we offer novel evidence on how the nature of brokerage-client relationships can influence the quality of equity research. We exploit a unique setting provided by the Protocol for Broker Recruiting to examine whether relaxed broker non-compete agreement... View Details
Keywords: Brokers; Analysts; Forecasts; Bias; Protocol; Investment; Research; Forecasting and Prediction
Coleman, Braiden, Michael Drake, Joseph Pacelli, and Brady Twedt. "Brokerage Relationships and Analyst Forecasts: Evidence from the Protocol for Broker Recruiting." Review of Accounting Studies 28, no. 4 (December 2023): 2075–2103.
- June 2023
- Exercise
Successful Governance for the Family Enterprise
This exercise examines three different family enterprise scenarios to open a conversation on what makes them successful. We look at how there is no strategy that fits all for family businesses, but there are strategies that can influence both the business and the... View Details
Wing, Christina R. "Successful Governance for the Family Enterprise." Harvard Business School Exercise 623-083, June 2023.
- 30 Jun 2010
- News
Are You Ignoring Trends That Could Shake Up Your Business?
- November 2024
- Case
Meghna Modi at Revlon India: Leading with a Bold Purpose
By: Aiyesha Dey, Sarah Mehta and Sarah Sasso
This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.