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  • All HBS Web  (11,684)
    • People  (96)
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← Page 32 of 11,684 Results →
  • October 2018
  • Case

Booking.com

By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details
Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
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Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.
  • Article

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes

By: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter... View Details
Keywords: Pricing; Price Discrimination; Automobiles; Field Experiment; Information; Fairness; Price; Knowledge Use and Leverage; Internet and the Web; Gender; Service Industry; Auto Industry
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Busse, Meghan, Ayelet Israeli, and Florian Zettelmeyer. "Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 75–95.
  • May 2016
  • Article

Return Migration and Geography of Innovation in MNEs: A Natural Experiment of Knowledge Production by Local Workers Reporting to Return Migrants

By: Prithwiraj Choudhury
I study whether return migrants facilitate knowledge production by local employees working for them at geographically distant R&D locations. Using unique personnel and patenting data for 1,315 employees at the Indian R&D center of a Fortune 500 technology firm, I... View Details
Keywords: Innovation; Innovation and Invention
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Choudhury, Prithwiraj. "Return Migration and Geography of Innovation in MNEs: A Natural Experiment of Knowledge Production by Local Workers Reporting to Return Migrants." Journal of Economic Geography 16, no. 3 (May 2016): 585–610.
  • March 2022
  • Article

Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field

By: Reshmaan Hussam, Natalia Rigol and Benjamin N. Roth
Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details
Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India
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Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
  • May 2022
  • Article

Complex Disclosure

By: Ginger Zhe Jin, Michael Luca and Daniel Martin
We present evidence that unnecessarily complex disclosure can result from strategic incentives to shroud information. In our lab experiment, senders are required to report their private information truthfully, but can choose how complex to make their reports. We find... View Details
Keywords: Disclosure; Experiments; Naiveté; Overconfidence; Corporate Disclosure; Policy; Information; Complexity; Strategy; Consumer Behavior
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Jin, Ginger Zhe, Michael Luca, and Daniel Martin. "Complex Disclosure." Management Science 68, no. 5 (May 2022): 3236–3261.
  • July 31, 2019
  • Blog Post

Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First

By: Jeffrey F. Rayport
Keywords: Customer Experience; Customer Engagement; Retail Industry
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Rayport, Jeffrey F. "Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First." NRF.com (blog) (July 31, 2019). https://nrf.com/blog/customer-centricity-easy-talk-about-hard-implement.
  • 12 Jun 2016
  • News

"An Opportunity to Make People Happy"

Keywords: entrepreneurship; art; experience economy; Arts, Entertainment
  • 1983
  • Article

Level of Functioning and Length of Time in Treatment Variables Influencing Patient's Therapeutic Experience in Group Psychotherapy

By: Timothy Butler and Adelaide Fhuriman
Keywords: Health; Groups and Teams; Health Care and Treatment
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Butler, Timothy, and Adelaide Fhuriman. "Level of Functioning and Length of Time in Treatment Variables Influencing Patient's Therapeutic Experience in Group Psychotherapy." International Journal of Group Psychotherapy 33, no. 4 (1983).
  • August 2021
  • Article

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri
Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details
Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust
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Marx, Benjamin, Vincent Pons, and Tavneet Suri. "Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya." Economic Journal 131, no. 638 (August 2021): 2585–2612.
  • April 2021
  • Article

Competition and Gender in the Lab vs Field: Experiments from Off-grid Renewable Energy Entrepreneurs in Rural Rwanda

By: Rebecca Klege, Martine Visser, Manuel Barron and Rowan P. Clarke
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Klege, Rebecca, Martine Visser, Manuel Barron, and Rowan P. Clarke. "Competition and Gender in the Lab vs Field: Experiments from Off-grid Renewable Energy Entrepreneurs in Rural Rwanda." Art. 101662. Journal of Behavioral and Experimental Economics 91 (April 2021).
  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
  • 13 May 2025
  • News

If I Knew Then

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: On May 29, a fresh crop of MBAs will receive their diplomas and go off into the world to begin a new chapter in their lives. But before they walk across the stage on Baker Lawn, Dean Srikant... View Details
Keywords: challenges; failure; advice; experience
  • 2021
  • Working Paper

Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers

By: Trung Nguyen
This paper finds that investors learn from their experience with corporate fraud and financial misconduct and modify their investment behavior to avoid suspicious firms and increase corporate governance efforts. More specially, mutual funds that experienced corporate... View Details
Keywords: Institutional Investors; Investor Experience; Shareholder Voting; Corporate Fraud; Corporate Governance; Institutional Investing; Behavior; Change; Learning
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Nguyen, Trung. "Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers." Harvard Business School Working Paper, No. 21-135, June 2021.
  • Research Summary

Overview

By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
  • 2017
  • Working Paper

Crime and Violence: Desensitization in Victims to Watching Criminal Events

By: Rafael Di Tella, Lucía Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom and Mariano Sigman
We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biological markers of stress and behavioral indices of cognitive control before and after treated... View Details
Keywords: Crime; Biological Markers; Experiment; Victimization; Desensitization; Crime and Corruption; Perspective; Attitudes; Behavior
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Di Tella, Rafael, Lucía Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom, and Mariano Sigman. "Crime and Violence: Desensitization in Victims to Watching Criminal Events." Harvard Business School Working Paper, No. 18-039, October 2017.
  • 22 Feb 2022
  • News

Turning Point: Ready or Not

Mansoor Basha (GMP 13, 2012) (Illustration by Gisela Goppel) Mansoor Basha (GMP 13, 2012) (Illustration by Gisela Goppel) At the start of the pandemic, I hunkered down like everyone else. But as time went on and the death toll rose, I watched with anguish as my... View Details
Keywords: reflection; life experience; leadership
  • Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
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Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
  • March 2010
  • Article

First, Get Your Feet Wet: The Effects of Learning from Direct and Indirect Experience on Team Creativity

By: F. Gino, L. Argote, E. Miron-Spektor and G. Todorova
Keywords: Learning; Groups and Teams
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Gino, F., L. Argote, E. Miron-Spektor, and G. Todorova. "First, Get Your Feet Wet: The Effects of Learning from Direct and Indirect Experience on Team Creativity." Organizational Behavior and Human Decision Processes 111, no. 2 (March 2010): 102–115.
  • 05 Oct 2014
  • News

Lessons and Highlights from a 50-Year Career

Keywords: careers; lessons; life experience
  • 2017
  • Working Paper

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri
Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details
Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust; Kenya
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Marx, Benjamin, Vincent Pons, and Tavneet Suri. "Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya." Working Paper. (Economic Journal 131, no. 638 (August 2021): 2585-2612.)
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