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  • All HBS Web  (2,857)
    • People  (12)
    • News  (875)
    • Research  (1,448)
    • Events  (12)
    • Multimedia  (10)
  • Faculty Publications  (798)
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  • June 1994 (Revised September 1994)
  • Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
  • September 1999 (Revised June 2001)
  • Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry
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Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
  • Web

Live from Klarman Hall - Alumni

normal seasons of our lives? Professor Shikhar Ghosh will examine some of the implications of technologies like synthetic biology and AI that have passed commercial viability and are on track to change the foundations of business and... View Details
  • 2017
  • Article

Making Transparency Transparent: The Evolution of Observation in Management Theory

By: Ethan Bernstein
Observation is key to management scholarship and practice. Yet a holistic view of its role in management has been elusive, in part due to shifting terminology. The current popularity of the term “transparency” provides the occasion for a thorough review, which finds... View Details
Keywords: Transparency; Privacy; Observation; Tracking; Monitoring; Surveillance; Learning; Control; Disclosure; Process Visibility; Organizations; Theory; Information Technology; Relationships; Measurement and Metrics; Management Practices and Processes; Leadership; Law; Knowledge; Human Resources; Communication
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Bernstein, Ethan. "Making Transparency Transparent: The Evolution of Observation in Management Theory." Academy of Management Annals 11, no. 1 (2017): 217–266.
  • 04 Nov 2021
  • Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, and how he has utilized resources at HBS to make this happen.... View Details
  • February 1999
  • Case

Volant Skis

By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
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Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
  • June 2005 (Revised January 2008)
  • Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick
Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Communications Industry; California
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Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
  • 12 May 2020
  • Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

When Apoorva Pasricha (MBA 2019) assumed her role with the City of San Jose’s Mayor’s Office of Technology & Innovation as an HBS Leadership Fellow in August 2019, her mandate was to implement San Jose’s ‘Smart City’ road map.... View Details
Keywords: Technology; Technology; Technology
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

Middle managers aren’t going extinct. They’re evolving. Once a wasteland where careers stalled or abruptly ended in layoffs, middle management has adapted and is thriving, seeing double-digit growth in some industries. Managing others is being redefined in an... View Details
Keywords: by Ben Rand
  • 25 Aug 2021
  • News

Don’t Write Off Zoom - It’s Not a One-Trick Pony as Remote Work Is Here to Stay!

  • September 2020 (Revised June 2021)
  • Case

Gong: Resonating Conversational Insights

By: Alison Wood Brooks and Trevor Spelman
In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,... View Details
Keywords: Applications and Software; Technological Innovation; Communication; Performance Effectiveness; Sales; Customer Satisfaction; Competitive Strategy
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Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised June 2021.)
  • 25 Oct 2024
  • Blog Post

Harvard Business School Announces Latest RISE Fellows

to MBA candidates in each class who, prior to enrolling at HBS, have demonstrated exemplary commitment to serving Black/African American, Hispanic/Latinx, and other marginalized communities of color within the US. “This cohort of fellows... View Details
  • 17 Apr 2025
  • Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

forging partnerships with wineries, and navigating the complexities of scaling an early-stage startup. HBS played a critical role in supporting this venture. The i-lab was more than just a workspace—it was a thriving community of founders... View Details
  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
  • Web

Placement - Doctoral

Dallas, Naveen Jindal School of Management, Accounting Department Dissertation: Technology and Crowdsourced Information: Implications for Capital Markets and Regulatory Enforcement Advisors: Charles C.Y. Wang (Chair), Jonas Heese , and... View Details
  • 07 Jul 2015
  • News

Can Artists and Labels Change Behavior With Technology?

  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details
Keywords: by Dina Gerdeman
  • March 2002
  • Case

AOL, Cisco, Yahoo!: Building the Internet Commons

By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Information Technology Industry
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Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
  • Program

Managing Turbulence

Summary Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19... View Details
  • October 2017 (Revised November 2017)
  • Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details
Keywords: New York City; NYC; 311; NYC311; Big Data; Equal Access; Bias; Data Analysis; Public Entrepreneurship; Urban Informatics; Predictive Analytics; Chief Data Officer; Data Analytics; Cities; City Leadership; Analytics and Data Science; Analysis; Prejudice and Bias; Entrepreneurship; Public Sector; City; Public Administration Industry; New York (city, NY)
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Kontokosta, Constantine E., Mitchell Weiss, Christine Snively, and Sarah Gulick. "NYC311." Harvard Business School Case 818-056, October 2017. (Revised November 2017.)
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