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Show Results For
- All HBS Web
(679)
- News (79)
- Research (531)
- Multimedia (2)
- Faculty Publications (458)
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor View Details
Keywords: Sean Silverthorne
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Scandinavia; Denmark; Sweden; Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2012
By: John R. Wells and Galen Danskin
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details
Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Sweden; Spain; United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 11 Mar 2014
- First Look
First Look: March 11
http://hbr.org/product/infection-control-at-massachusetts-general-hospital/an/614044-PDF-ENG Harvard Business School Case 814-042 Ministry of Supply: Will Professionals Demand Its Performance? Ministry of Supply is an entrepreneurial venture in the View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over two centuries, Swiss mechanical... View Details
- 01 Feb 1998
- News
Women at the Top
in the apparel industry. The afternoon featured a presentation by William A. Sahlman, Dimitri V. d'Arbeloff - MBA Class of 1955 Professor of Business Administration, titled "Deals-Lessons I Have LearnedÉ Confessions of an Angel Investor,"... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 01 Sep 2007
- News
Riding It Out
employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details
- February 2024
- Teaching Note
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 14 Feb 2017
- First Look
First Look at New Research: February 14
limited time, effort, and funds. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517018-PDF-ENG Harvard Business School Case 517-060 ASICS: Chasing a 2020 Vision In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports View Details
Keywords: Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented... View Details
Keywords: Dina Gerdeman
- 11 Oct 2016
- First Look
October 11, 2016
October 2016 Harvard Business Review Competing with a Goliath By: Avery, Jill Abstract—A Peruvian apparel company struggles to position itself against a global brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51646... View Details
Keywords: Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots, which collect customer items within the warehouse and bring them to the appropriate... View Details
Keywords: Sean Silverthorne
- 01 Dec 2007
- News
Lighten Up
eliminated zippers, pockets, heavy buttons, and other embellishments that can add up to extra pounds. The company’s apparel and gear stand out for their simple but functional designs, brilliant colors, and, of course, light weight. Soon... View Details
- 02 Mar 2010
- First Look
First Look: March 2
contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan members. STFC is thinking of changing to for-profit status because it... View Details
Keywords: Martha Lagace
- 19 Jul 2011
- First Look
First Look: July 19
market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each... View Details
Keywords: Sean Silverthorne
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)