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Show Results For
- All HBS Web
(692)
- News (79)
- Research (543)
- Multimedia (2)
- Faculty Publications (469)
- May 2025
- Supplement
On (B): The Cyclon Spins On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
- September 2023 (Revised September 2023)
- Supplement
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- November 2010
- Case
Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)
By: James K. Sebenius and Jason Cheng Qian
Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Hong Kong; Xinjiang Uygur Zizhiqu
Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
- 09 Apr 2012
- News
Rethinking Women's Clothing Sizes
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 01 Feb 1998
- News
Women at the Top
in the apparel industry. The afternoon featured a presentation by William A. Sahlman, Dimitri V. d'Arbeloff - MBA Class of 1955 Professor of Business Administration, titled "Deals-Lessons I Have LearnedÉ Confessions of an Angel Investor,"... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 01 Sep 2007
- News
Riding It Out
employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details
- March 2014
- Module Note
Implementing Environmentally Sustainable Operations
Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
- 26 Feb 2009
- News
Last Look - March 2009
Our thanks to HRPBA ’60-ers Sandy Krickovic Self and Nancy Needham Merrill, who recognized themselves as the second and third models in the photo. Self wrote: “In Malcolm McNair’s Marketing class, we were studying the women’s retail clothing market and how there was... View Details
- 02 Mar 2010
- First Look
First Look: March 2
contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan members. STFC is thinking of changing to for-profit status because it... View Details
Keywords: Martha Lagace
- September 2023 (Revised May 2025)
- Teaching Note
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe; Germany; Switzerland; United States
- 12 Jul 2016
- First Look
July 12, 2016
ASOS was large by online standards, traditional fashion retailers were building their own online sales capabilities, and Amazon was expanding its apparel offering. Meanwhile, new online competitors were emerging at a rapid rate. After... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
service level to be associated with a 12% increase in demand from retailers, where historical service level is the type 1 service level performance of the apparel manufacturer over the prior year. Further, we find that retailers that... View Details
Keywords: Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each... View Details
Keywords: Sean Silverthorne
- September 2023
- Supplement
Design and Evaluation of Targeted Interventions
By: Eva Ascarza
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
- February 2023 (Revised February 2025)
- Case
Doing Business in Nairobi, Kenya
By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa
Jones, Archie L., Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023. (Revised February 2025.)
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under Armour After 20 years of growth unprecedented... View Details
Keywords: Dina Gerdeman
- 11 Oct 2016
- First Look
October 11, 2016
October 2016 Harvard Business Review Competing with a Goliath By: Avery, Jill Abstract—A Peruvian apparel company struggles to position itself against a global brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51646... View Details
Keywords: Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
working with high-end apparel retailers such as Bonobos, Gilt Groupe, and Zara. What distinguishes the company from its rivals is its use of Kiva robots, which collect customer items within the warehouse and bring them to the appropriate... View Details
Keywords: Sean Silverthorne