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May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

May 2020
Teaching Note

TAV Airports Holding (A) and (B)

By: Juan Alcácer

Teaching Note for HBS Case Nos. 715-449 and 715-470. View Details

May 18, 2020
Article

Create a Culture of Generosity and Communication in Your Family Business

By: Christina R. Wing and Rohit K. Gera

The phrase “family business” is made up of two very different words: “family,” which calls to mind warm, fuzzy feelings around love, joy, and support, and “business,” which is measured in money, profits, impact, and assets. We put the two words together, and often, use... View Details

Keywords: Family Business; Organizational Culture; Communication

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May 18, 2020
Other Article

Media Bias? But Not What You Think It Is

By: Frank V. Cespedes

The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details

Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics

May 2020
Case

Numenta in 2020: The Future of AI

By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details

Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry

May 2020 (Revised August 2021)
Case

Playing the Field: Competing Bids for Anadarko Petroleum Corp

By: E. Scott Mayfield, Daniel Green and Benjamin C. Esty

On April 8, 2019, Occidental’s CEO Vicki Hollub made a private offer to buy Anadarko Petroleum Corporation for $72 in cash and stock. Anadarko's CEO Al Walker said he would consider the offer, yet three days later, on April 11, he signed a merger agreement with Chevron... View Details

Keywords: Mergers and Acquisitions; Bids and Bidding; Decision Making; Cost vs Benefits

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia

May 2020
Case

Icarus

By: David G. Fubini, Karen Mills, Sarah Bullard, John Monagle and Lawren Tilney

May 14, 2020
Article

What Leaders Can Do to Fight the COVID Fog

By: Boris Groysberg and Robin Abrahams

May 2020 (Revised July 2020)
Case

MassChallenge

By: Rembrand Koning, Andy Wu, Nataliya Langburd Wright and Tarun Khanna

The case explores the strategic decision of global non-profit startup accelerator MassChallenge on whether to pursue a for-profit spinoff, discussing: (1) the costs and benefits of this decision, (2) how best to manage the risks of the decision, and (3) alternative... View Details

Keywords: Accelerators; Nonprofit Organizations; Business Startups; Business Model; For-Profit Firms; Cost vs Benefits; Risk Management; Decision Making; Strategy

May 2020 (Revised October 2020)
Teaching Note

San Francisco Ballet: On 'Pointe' for the Future

By: Rohit Deshpandé and Nicole Tempest Keller

An examination of the strategic challenges facing the SF Ballet in 2019 due to changes in demographics, lifestyles, and the city of San Francisco itself View Details

Keywords: Social Enterprise; Entrepreneurship; Arts; Demographics; Business and Stakeholder Relations; Strategy; United States; San Francisco

March 13, 2020
Editorial

Scale the Price for a Coronavirus Vaccine by the Harm it Averts

By: Amitabh Chandra

2021
Working Paper

The Project on Impact Investments' Impact Investment Database

By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski

Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details

Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis

May 2020 (Revised January 2022)
Teaching Note

Marriott International: The Next 90 Years

By: Chiara Farronato

Teaching Note for HBS No. Case 618-017. View Details

May 2020
Supplement

Stock-Based Compensation at Twitter

By: Jonas Heese

This video serves as a supplement to "Stock-Based Compensation at Twitter." View Details

Keywords: Twitter; Stock-based Compensation

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

May 2020
Teaching Note

Baskits Inc.

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 217-001. Robin Kovitz (MBA 2007) acquired Baskits, a Canadian gift basket company, in October of 2014. The business was highly seasonal with two-thirds of its sales occurring in November and December. Baskits dealt with its seasonality... View Details

Keywords: Operations; Performance Improvement; Canada

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

May 2020
Teaching Note

Big Boom Beverages: Fight or Flight? (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

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