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  • October 2011 (Revised May 2015)
  • Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson
When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details
Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America
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  • Web

Help - Alumni

every industry and searching the alumni directory and searching within the Employment categories can lead you to alumni who are experts in every field or who have resources or connections that may be of assistance. Social View Details
  • Web

Podcast - Business & Environment

impact investing is agriculture is helping smallholder farmers build climate resilience. Jacqueline shares insights from two decades of investing in poverty alleviation that includes climate resilience and adaptation social enterprises... View Details
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12... View Details
Keywords: Martha Lagace
  • Person Page

Positions

dollarDEX (1998-2007)

Retired chief executive, non-executive chairman

One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details

  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • Web

Leverage LinkedIn - Alumni

tool will enable you to: Receive an objective score on your resume based on recruiter criteria Review line-for-line targeted feedback on your resume Re-upload your resume up to 10 times to track improvement Past Program Resources Harnessing View Details
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,” the oldest of tennis's four Grand Slams, the AELTC prided itself on tradition and... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

social media. “In any organization, you want to make the moral and material coexist.” In a recent paper, Lakshmi Ramarajan, associate professor of business administration at Harvard Business School, and Erin Reid, a professor at McMaster... View Details
Keywords: by Scott Van Voorhis
  • 29 Jul 2019
  • Research & Ideas

How Companies Benefit When Employees Work Remotely

experienced examiners before moving away. About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. Ailyn Pestana, junior designer and photo... View Details
Keywords: by Kristen Senz
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details
Keywords: by John Quelch; Advertising
  • June 2024
  • Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
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  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and... View Details
Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting
  • August 2020
  • Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 10 Feb 2021
  • Research & Ideas

Has #MeToo Changed How Hollywood Hires?

After sexual abuse allegations against Harvey Weinstein ignited the #MeToo movement on social media, Hollywood producers began hiring more female film writers than they did before the scandal, new research finds. What's more, producers... View Details
Keywords: by Rachel Layne; Media & Broadcasting
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • February 2023 (Revised March 2023)
  • Case

Twitter Turnaround and Elon Musk

By: Andy Wu and Goran Calic
Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details
Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing
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  • Web

Connect with Clubs - Recruiting

gmissakian@mba2026.hbs.edu Club Email hbsee@studentclubs.hbs.edu Entertainment & Media Club Co-Presidents Greg Pera gpera@mba2026.hbs.edu Sri Nimmagadda snimmagadda@mba2026.hbs.edu Club Email emcl@studentclubs.hbs.edu Entrepreneurship... View Details
  • Web

Asia Pacific - Global

HBS Club of Singapore, respectively. During the talk, he explained the sources of misinformation that investors faced in capital markets, discussed the origins of conflicts of interest, and analyzed the efficacy of new intermediaries, such as View Details