Publications

May 2010
Teaching Note

Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals (TN)

By: V.G. Narayanan and Lisa Brem

Teaching Note for [108016]. View Details

Keywords: Mergers and Acquisitions; Performance Efficiency; Decisions; Competitive Advantage; Service Delivery; Health Industry

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

open up markets and help build loyal communities of customers. In the following excerpt, the authors shed light on the value and potential of NFTs. Could digital “tokens”... View Details

Keywords: by Dina Gerdeman; Financial Services; Financial Services; Financial Services

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

November 2016 (Revised December 2020)
Case

Canada Mortgage and Housing Corporation in Motion

By: Boris Groysberg and Sarah L. Abbott

Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details

Keywords: Leadership, Personal Strategy ＆ Style; Government Organizations; Performance Management; Organizational Change And Transformation; Culture; Leading Change; Change; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Government Administration; Risk Management; Restructuring; Leadership; Performance; Change Management; Financial Services Industry; Canada

October 1996
Case

Union Bank of Switzerland: Strategic Options When Outsourcing ATM Services

By: Richard L. Nolan and Robert S. Borsi

Keywords: Strategy; Planning; Banking Industry

Find at Harvard

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

18 Jul 2023
Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin

This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details

Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation

01 Sep 2003
News

Neil MacKenna on Effective Job Search Strategies

only time you get an offer is when you have literally helped the decision maker feel you are a safe person to hire, and you will help his or her reputation by being there,” says MacKenna, who has made a video of his teachings, which is... View Details

Teaching Interest

Technology and Operations Management

By: Allison H. Mnookin

This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

etc.” Several responses questioned whether there was damage to the consumer, often at issue in antitrust. As Shoshanna Zuboff pointed out, in “free” high-tech services, the consumer benefits and resulting satisfaction are highly visible;... View Details

Keywords: by James Heskett; Service; Service; Service; Service; Service; Service

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

to amplify our personalities through digital media, the opportunities for personal branding have both grown more numerous – and more intimidating. Grinshpun draws upon her experience mentoring executives,... View Details

Article

Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value

By: Andrei Hagiu and Elizabeth J. Altman

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details

Keywords: Multi-Sided Platforms; Competitive Strategy; Value Creation

Find at Harvard

Register to Read

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive... View Details

Keywords: by Daniel Penrice

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

interviews. The correlation between a manager's assessment of people in interviews and their actual on-the-job performance is less than 50 percent. In other words, less than flipping a coin, and usually much... View Details

Keywords: by Kristen Senz

March 2013
Supplement

Equitas Microfinance (B): Response to the Andhra Pradesh Crisis

By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram

Keywords: Business Model; For-profit Firms; Microfinance; Growth And Development Strategy; Corporate Social Responsibility And Impact; Financial Services Industry; Social Enterprise; India